Serena Williams’ Will Perform brand launches at Walmart

May 22, 2023

Introduced as a direct-to-consumer brand in December, Will Perform products will be sold in over 3,000 Walmart stores beginning next month, according to a release sent to Retail Dive.

Adding Walmart to its current retail mix will more than double Will Perform’s brick-and-mortar footprint, placing it in almost 5,000 doors as it continues to quickly expand. The brand previously launched on Target’s website and in 1,900 of the retailer’s stores. RETAILDIVE