Speculation On Potential Athleta Spinoff Returns

April 19, 2022

Speculation that Gap, Inc. could explore a spinoff of its Athleta brand has returned. Speculation about the spinoff first arrived in July 2021 after the Wall Street Journal reported that Fabletics was looking to hire banks for an initial public offering that would value the Kate Hudson-founded Fabletics women’s activewear company at $5 billion. 

Based on Fabletics’ sought-after valuation, Dealreporter estimated that Athleta might be worth $9.4 billion. Athleta closed in 2021 with 227 stores, about triple the approximately 75 stores Fabletics operates. SGB Media