Sports Illustrated’s Plan to Become More Than a Magazine Starts With a Branded Apparel Collection for JCPenney

January 12, 2022

Sports Illustrated has covered some iconic duos over the decades: Jordan and Pippen. Venus and Serena. Kobe and Shaq. Now, SI is trying to form an iconic duo of its own by teaming up with JCPenney—the department store chain—to launch an apparel collection. PM Magazine