BUSINESS NEWS

September 8, 2022

Women-Led Wednesday Returns For Fifth Year, Challenging the Mold For Conscious Consumerism

Sun Valley, ID /SPORTSWIRE WOMEN/ - Women-Led Wednesday, the annual shopping holiday to support conscious consumerism in support of women-led brands, is proud to announce the fifth installment and renewed effort to empower and promote women-led business. This year, Wild Rye, founders of the initiative, welcomes Boise-based goodbuy on board as...

August 31, 2022

Serena Williams shares what ‘Serena 2.0’ will look like in post-match interview

Serena Williams made it known after her first-round victory at the U.S. Open Monday night that she is ready for her next act with her San Francisco-based venture capital investment fund. The 23-time Grand Slam singles champion was quick with her answer, showing that her mind is already very much...

August 30, 2022

A New Crop of CEOs Are Poised to Take Over Heritage Retail Brands as They Navigate An Industry in Flux

A new crop of leaders could present opportunities to increase the representation of women and people of color at the helm of a company. Out of the 14 new retail CEOs to be appointed in 2022 so far, seven (or 50%) have been women, according to Challenger, Gray & Christmas....

August 29, 2022

RVWA seeks member applications to join Board of Directors

The RV Women’s Alliance (RVWA) is currently seeking members to join its Board of Directors. The Board is the governing body of the RV Women’s Alliance and the directors set the strategic direction of the organization. There are currently two Board seats available, and applications are being accepted through Sept....

August 29, 2022

Olympic champion swimmer and business exec BJ Miller joins Parity as vice president of sales

NEW YORK (August 29, 2022)/SPORTSWIRE WOMEN/ – Retired Olympic gold medalist BJ (Bedford) Miller joins Parity as its new vice president of sales, Parity announced Monday. Miller’s hire signals continued growth and new opportunities for the company working to generate billions in revenue for elite women athletes. Miller brings more than...

August 25, 2022

Serena’s massive on-court earnings have no rival

Serena Willams has far and away the most career earnings among female athletes and is one of the very few female athletes to be solidly in the top 20 money earners among all athletes in a given year. It's very unusual in sports to see a female athlete have this sort of...

August 23, 2022

Allyson Felix May Have Had Her Last Race, But She’s Far From The Finish Line As She Approaches Her ‘Next Great Challenge’

Earlier this month, Allison Felix — the most decorated track athlete in history — graced the field for the final time. Although her decision to retire was not easy, she looks forward to championing her legacy off the field in what she calls her “next great challenge.” yahoo!

August 22, 2022

Foot Locker Will Soon Have Two New Women in Power as CEO and Board Chair: Why That Matters

Last week, Foot Locker announced that Mary Dillon would take over as CEO, replacing Dick Johnson, who previously served as CEO, president and chair of the footwear retailer. The company also announced that its lead independent director Dona Youngwould replace Johnson as the company’s non-executive chair, effective Jan. 31, 2023....

August 22, 2022

University of Arizona becomes 12th NCAA Division I School to add Varsity Women’s Triathlon

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon, along with University of Arizona Athletics Director Dave Heeke, today announced the University of Arizona in Tucson, Arizona, will become the 12th NCAA Division I program to offer women’s triathlon at the varsity level. A member of the Pac-12 Conference, the University of...

August 20, 2022

Women’s sports commanding bigger rights deals

U.S. women's sports are becoming a hot investment vehicle for networks. Soccer and basketball in particular are becoming hot-ticket rights packages. Why it matters: For decades, women's sports were largely neglected by the media. Now that they're cultivating bigger audiences, the appeal is beginning to widen. Axios

August 19, 2022

Yvonne Spencer Appointed to USA Triathlon Board of Directors

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon today announced that Yvonne Spencer (Arlington, Va.), a 28-year United States Air Force officer and leader of USA Triathlon Club Fast Chix, has been appointed as a General Director of the USA Triathlon Board of Directors. Her term goes until Dec. 31, 2025. Throughout...

August 18, 2022

Venus Williams’ nutrition company Happy Viking raises $2M

Happy Viking, a nutrition company founded by Venus Williams, has raised $2 million in investments from professional athletes Serena and Venus Williams, Kevin Durant, Peloton VP of Fitness Programming Robin Arzón, pro golfer Michelle Wie West, soccer star Megan Rapinoe, tennis pro Reilly Opelka, and basketball players Isaiah Hartenstein and Collin Sexton, as well as Mates, Talent Resources Ventures, Parallel,...

August 18, 2022

Merrell Launches Hiking Club, Further Connecting Women with the Outdoors

ROCKFORD, Mich. – August 18, 2022/SPORTSWIRE WOMEN/ – Merrell®, the world’s leading outdoor footwear brand, has launched its women-centric hiking club to provide inspiration and connection to the outdoors through a digital community. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite...

August 17, 2022

WNBA posts its highest viewership on ESPN in 16 years

The 2022 WNBA season finished as the league’s most-watched regular season on ESPN in 16 years, and its most-watched season overall in 14 years. The WNBA averaged 372,000 viewers across 25 WNBA games on ESPN networks, a 19 percent increase over last season and the highest average viewership since 2008....

August 16, 2022

The NCL Launches First-Of-Its-Kind Professional Cycling League with Venture and Celebrity Investors and A 2023 Race Series

MIAMI, FL /SPORTSWIRE WOMEN/ - Today, the NCL (National Cycling League, Inc.) announced the launch of a first-of-its-kind professional cycling league. With 60 million riders in the United States and over 2 billion worldwide, American professional cycling is positioned to become one of the most popular sports in the world...

August 15, 2022

Getty Images Calls For More Authentic Representation And Visual Parity Of Women In Sport

According to Getty Images and iStock’s latest VisualGPS research, consumers’ expectations from brands have increased when it comes to authentic representation of women in sports as they want to see this visibility gap closed. For brands and businesses who are seeking to connect with these sports fans on a deeper level,...

August 11, 2022

Selena Gomez’s Mental Health Startup Wondermind Gets $100 Million Appraisal

A startup co-founded by pop star Selena Gomez, Wondermind, is raising funds to a $100 million valuation as it seeks to capitalize on a boom in the mindfulness trend. Wondermind focuses on “mental fitness,” promoting routines for maintaining mental health similar to how you would hit a gym to stay...

August 11, 2022

Standout Gravel Superstar Lauren De Crescenzo Joins Supersapiens as Advisor and Ambassador

Atlanta – 11 August 2022/SPORTSWIRE WOMEN/ – Supersapiens, the world’s first glucose management system designed for athletes, proudly welcomes versatile American professional cyclist Lauren De Crescenzo to its ever-growing list of professional ambassadors. Supersapiens, powered by the Abbott Libre Sense Glucose Sport Biosensor, is eager to support De Crescenzo as she...

August 5, 2022

Women’s soccer gear in demand after historic England win

Weekly sales of women's soccer gear have tripled since the start of the women's European Championship that ended on Sunday with an historic England win, according to retailer Fanatics Inc, which sold official merchandise for the tournament. The spike in sales demonstrates the growing appeal of the women's sportswear market,...

August 5, 2022

Meet The Female Executives Who Bring To Life Vans U.S. Open Of Surfing, World’s Largest Action Sports Festival

Despite the equitable earnings for female athletes, action sports still retain a heavy male presence—from agents to executives to brand owners, even to the members of the media who cover it. So the fact that the three pillars supporting the Vans US Open of Surfing are all high-level executive women...

August 3, 2022

Female athletes changing landscape on ownership in professional sports

Following public outcry that forced former owner and U.S. Sen. Kelly Loeffler to sell the Atlanta Dream — Loeffler had made derogatory comments about the Black Lives Matter movement, a cause long supported by WNBA players — Montgomery partnered with two others to purchase the Dream (she is also the...

August 2, 2022

Olympic medallists among speakers for Brazilian Olympic Committee’s first Women In Sport Forum

Two Brazilian Olympic medallists are among the speakers confirmed for the Brazilian Olympic Committee's (COB) first Women In Sport Forum. Jacqueline Silva, who won gold in the first women’s Olympic beach volleyball tournament at Atlanta 1996 alongside Sandra Pires, and Natalia Falavigna, who won the country’s first taekwondo medal at...

August 1, 2022

Facilities: New venues for KC Current, Seattle Storm are at forefront of trend toward women’s sports facilities

The city cleaned up the area, built the park and considerable development is following, including the soccer stadium that Long imagined for her NWSL team. Ground will be broken on an 11,500-seat venue in October, with a planned opening of 2024. Like Kansas City’s riverfront, women’s sports have long been overlooked...

July 29, 2022

Sue Bird Becomes Minority Investor in NWSL’s Gotham FC

WNBA legend Sue Bird has signed on to become a minority investor in National Women’s Soccer League club NJ/NY Gotham FC. Bird, 41, will act as a consultant and advisor to “boost the club’s profile in local, national, and international markets.” The four-time WNBA champion joins a star-studded ownership group that...

July 27, 2022

Cotopaxi Welcomes Chobani Veteran Grace Zuncic as Chief People and Impact Officer

Salt Lake City, UT. July 27, 2022/SPORTSWIRE WOMEN/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, is proud to welcome Grace Zuncic as their first ever Chief People and Impact Officer. Zuncic brings decades of aligned expertise to the company and will be driving strategic employee-centric practices as well...