FITNESS & NUTRITION NEWS

October 15, 2025

Hims & Hers offers menopause, perimenopause treatments

Hims & Hers Health said that it has introduced affordable treatment options for those going through perimenopause and menopause. The menopause care expands on its services into hormone-replacement therapies. The stock of the company is up 2%. Hims & Hers added that they anticipate this new specialty will help their Hers division...

October 10, 2025

In women’s sports, athletes losing their periods was long considered normal. Not anymore

The article examines how menstrual health is becoming a central focus in women’s sports, as more athletes and teams discuss periods openly and incorporate cycle tracking into training. It highlights how understanding hormonal changes can improve performance and reduce injury risk. Experts emphasize that better education and communication around menstruation...

October 10, 2025

Wellness Brands Eye Peptides as Next Wave in Women’s Health

Vesalius Longevity Labs, the company behind peptide brand Peptual, is going all-in on women’s health in a new partnership with telehealth provider Wisp. The two health tech brands are launching an exclusive range of peptide therapies designed to enhance women’s quality of life and promote longevity. Athletech NEWS

September 24, 2025

Why Women Might be the Future of the Protein Market

For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets, data analytics firm Euromonitor International revealed at a recent conference. Athletech NEWS

September 4, 2025

Bloom Launches Creatine Gummies Amid Women’s Strength Training Boom

The launch, which first hit TikTok Shop, comes as demand grows for functional products and as more women embrace strength training and lean muscle building for longevity, benefits that creatine is widely known to support. Athletech NEWS

August 12, 2025

Rice Krispies Treats Are Upending the Billion-Dollar Athlete-Fuel Wars

The day before she lines up to race a marathon, professional runner Molly Huddle has another goal: Consume an entire box of 16 Rice Krispies Treats. Like many endurance athletes, she carb-loads the day before a long race to top off her muscles’ stores of glycogen, which her body breaks...

August 7, 2025

DITTO Daily Raises £1.35M for Science-Based Menstrual Health Supplements

UK-based DITTO Daily has raised £1.35 million in pre-seed funding to expand its science-led supplement range targeting menstrual symptoms. The round was led by Eka Ventures, with participation from Jean-Baptiste Wautier and other investors. FEMTECH INSIDER

August 5, 2025

Appellation, Deepak Chopra to Open $180M Wellness Community

The wellness pioneer Deepak Chopra has announced plans to develop a new wellness hospitality and real estate concept called Ameyalli, in the Wasatch Back region of Utah. Slated to be completed in phases by 2026, Ameyalli will encompass a 50,000-square-foot wellness centre, geothermal hot springs, 24 private villas, cottages, family lodges...

July 25, 2025

Women’s sport: Why we need to talk about periods, breasts and injuries

Teams of scientists are researching the unique ways that elite sport affects the female body – how breasts alter the way you run, but the right sports bra could give you the edge; how the menstrual cycle could impact performance and what role period trackers could play; and why is...

June 12, 2025

New Research from Parity Offers Roadmap for Brands Entering Women’s Sports

NEW YORK — [June 12, 2025] /SPORTSWIRE WOMEN/ - Parity, the premier platform for professional women athlete partnerships, today released its latest research, offering one of the largest and most current analyses of U.S. women’s sports fandom and sponsorship impact. The report presents critical insights to guide how brands engage...

June 4, 2025

21 Foods That Lower Blood Pressure and Improve Heart Health

Although almost half of all Americans have hypertension, or high blood pressure, only a small number of them are managing it, according to the Centers for Disease Control. TODAY

May 13, 2025

Milk Announces Official Partners of Every Woman’s Marathon 2025

Washington, D.C. (May 13, 2025) /SPORTSWIRE WOMEN/ - The largest U.S. marathon designed entirely for women, by women, just got even more powerful. Every Woman’s Marathon presented by Team Milk, announced today its 2025 lineup of official premier partners. Powered by Milk, the original performance beverage, this year’s event brings...

April 14, 2025

Milk Brings Every Woman’s Marathon to Scottsdale in 2025!

Washington, D.C., April 14, 2025 /SPORTSWIRE WOMEN/- Milk, the original performance beverage, is thrilled to announce the highly anticipated return of Every Woman’s Marathon—the only U.S. marathon built exclusively for women, by women. After an unforgettable debut in Savannah, GA, this one-of-a-kind event is hitting the road, bringing its electric...

March 18, 2025

New research and innovation hub launched to “transform the landscape of women’s sport”

Loughborough University has launched a new research facility to accelerate “growth and excellence” in the women’s sport sector. SportsNation

February 18, 2025

Oura Introduces Fertile Window Feature

Oura has introduced the Fertile Window feature to provide individuals with deeper insights into their fertility through continuous physiological tracking. Athletic News

January 22, 2025

Trail Running Through Menopause

Menopause and trail running can go hand in hand. Learn how to navigate this chapter, stay active, and find strength in the changes. Trail Running

December 11, 2024

How Cycle Syncing Could Transform Training Programs for Women

With growing interest in “cycle syncing”— a method of aligning daily habits, including exercise, with the menstrual cycle — fitness professionals may want to reevaluate how they design programs for female clients. Athletech News

December 8, 2024

The Math Behind the Impressive Athleticism Taylor Swift Needed to Complete Her Eras Tour

December 8, 2024, marks the day that Taylor Swift ends her record-shattering Eras Tour. It lasted 22 months and spanned over five continents. Outside

November 12, 2024

Why (and How) Should New Moms Breastfeed During a Triathlon?

It was clear that – like many new moms who return to racing – I needed to figure out a solution on my own. I decided to carry a hand pump with me on the run. Pump in hand, I set out to follow in the footsteps of other breast-pumping...

October 24, 2024

Nike Celebrates Naomi Osaka’s Play Academy Anniversary with New Coaching Guide for Girls in Japan

In celebration of the fifth anniversary of Play Academy with Naomi Osaka, Nike is launching a research-backed coaching guide aimed at improving the sports environment for girls in Japan. Developed in partnership with Laureus Sport for Good, this initiative is part of Nike’s ongoing global efforts to create inclusive and...

October 3, 2024

Is baking soda your next great fuelling tool?

It might sound like a kitchen hack gone wrong, but many endurance athletes swear by baking soda, this household staple for improving performance (and the hydrogel company Maurten created an expensive product around it). Here’s what you need to know to help you decide whether this idea is half-baked, or...

October 1, 2024

Why There’s Still Stigma Around Periods in Sports, According to Athletes and Coaches

According to data collected as part of Adidas's Stay in Play campaign, among the 14,000 athletes they surveyed, 65.3 percent had not received education on periods, and 75.8 percent had not discussed menstrual cycles with their coach. This matters for a number of reasons, not least of which is that, as...

September 17, 2024

Tony Robbins and Sam Nazarian unveil luxury hospitality group centred on preventative medicine, longevity and AI

Lifestyle hospitality company Sbe has revealed more details about its ambitious new health and wellness lifestyle concept, The Estate, following its initial teaser in June. The Estate will comprise a global network of luxury wellness resorts and residential properties driven by a commitment to functional and preventive medicine through diagnostics and therapeutics...

September 6, 2024

Team Milk’s Every Woman’s Marathon Sells Out: A Historic Milestone in Women’s Running

Washington, D.C./SPORTSWIRE WOMEN/ – Team Milk’s inaugural Every Woman's Marathon, the U.S. marathon designed for women, by women, has officially sold out. On Saturday, November 16, 2024, over 7,000 women from all 50 states and 12 countries are registered to gather in Savannah, Georgia - and even more amazing, just under...

August 28, 2024

Why Top Olympic Athletes Use Baking Soda to Boost Performance

Just a week before the Olympics, Arop decided to try something new—something that he’d never tried before but that, according to an anonymous Olympic runner quoted in the Telegraph, at least 80 percent of elite runners are now using: sodium bicarbonate, better known as baking soda. “I figured if everybody else is...