FITNESS & NUTRITION NEWS
Want to stay up to date on the latest press releases and news about women’s fitness and nutrition? Scroll below to view all women’s sports fitness news.-
June 1, 2023
Cycle Syncing Is Trendy. Does It Work?
Professional athletes and fitness influencers say that timing workouts around their menstrual cycles has big benefits. Experts are less certain. The New York Times
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May 22, 2023
Serena Williams’ Will Perform brand launches at Walmart
Introduced as a direct-to-consumer brand in December, Will Perform products will be sold in over 3,000 Walmart stores beginning next month, according to a release sent to Retail Dive. Adding Walmart to its current retail mix will more than double Will Perform’s brick-and-mortar footprint, placing it in almost 5,000 doors...
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April 30, 2023
Processed Food Perfection
It’s important to define what constitutes a processed food before passing judgment on them. There’s a range of refinement on our supermarket shelves. Slowtwitch
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April 13, 2023
You Shouldn’t Trail Run Alone. But If You Do, Here’s How to Stay Safe
In almost any trail running or hiking safety guide, “don’t go alone” is inevitably in there, and it is solid advice. It generally is safer to run with someone else. If you get injured, you have someone who will call emergency services and help you. If you’re somewhere with large...
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March 23, 2023
Is Your Hormonal Birth Control Affecting Your Athletic Performance?
Athletes of all levels have considered whether their choice of birth control might influence how they train, recover, and perform. But the answer is complicated. Here’s what you need to know. Outside+
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January 12, 2023
Are Protein Bars Actually Good for You?
The global market for protein bars is growing quickly and expected to swell to more than $2 billion by the end of 2026. Despite the advertising, nutrition experts say that protein bars aren’t all that healthy. The New York Times (paywall)
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January 10, 2023
Elite athletes are no longer ashamed of their periods — and tracking their menstrual cycles may even be a secret weapon
The problem for elite athletes and everyday people alike is that science knows very little about the menstrual cycle, especially when it comes to fitness and performance. But it's such a big factor when it comes to women's sport and how they perform. If only people can find ways to...
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December 21, 2022
80-Year-Old Climber Kris Machnick Reminds Us It’s Never Too Late
Kris Machnick is not going to let a little thing like a birthday stand in the way of her goals. She celebrated her most recent lap around the sun by training hard at Pacific Edge Climbing Gym in Santa Cruz, California, an integral part of her preparation—which also includes CrossFit,...
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December 15, 2022
How are sports nutrition brands catering to the female athlete?
Female focused sports nutrition (SN) brands are successfully bringing taboo health challenges out from under the table but those looking to cater to female athletes should harness technology to bring the power of knowledge to the female consumer, says an industry expert. Nutra Ingredients
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December 9, 2022
Serena Williams Launches New Lifestyle Brand ‘Will Perform’
Tennis champion, Serena Williams, enters her next chapter with a new lifestyle brand of performance-care products design to redefine and ritualize self-care. ESSENCE
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October 27, 2022
The Difference Between Zero-Sugar and Electrolyte Sports Drinks
Sugar-free sports drinks are made with artificial sweeteners, such as sucralose, and are generally lower in calories and carbohydrates than regular sports drinks. However, this doesn’t mean they’re completely void of electrolytes. Outside Online
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October 12, 2022
Women say popular F-Factor diet gave them serious health issues: lawsuit
A group of women from around the country say the popular F-Factor “fad” diet made them very sick – in some cases causing intestinal bleeding or requiring them to get emergency surgery, according to a new lawsuit. The plaintiffs — eight women from multiple states — claim they suffered serious...
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September 28, 2022
Here’s Why Women May Want to Eat More Potassium-Rich Foods
Potassium is a mineral of key importance for runners. Alongside sodium, it balances electrolyte levels which help stave off muscle cramps as well as regulating heart rate. Making sure you have the right electrolytes in the summer and for long endurance runs, is part of a runner’s checklist. Now, a...
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September 6, 2022
Female Runners Should Be Aware of Ferritin Levels
For people assigned female at birth, normal ferritin levels are between 14.7 and 205.1 nanograms per milliliter (ng/mL), according to the Cleveland Clinic. That’s a massive range. For female athletes, levels of at least 25 ng/ml can be advantageous for performance, time to exhaustion, and VO2 Max, according to older...
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August 8, 2022
Nike Is Launching a Maternity Training Program
Nike wants to make it easier for pregnant and postpartum people to get back into sport. The athletic giant revealed its global maternity training program today, dubbed Nike (Move) Like a Mother. The new Nike Training Club app program, according to the company, is aimed at offering guidance and support...
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August 3, 2022
I Stopped Running During Pregnancy—Then I Watched Mothers Compete at the World Championships
Through their performances in Eugene, Faith Kipyegon and Allyson Felix, among others, gave inspiration to one mother-to-be. Runners World
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June 28, 2022
Superstar Female Athletes Are Investing In Rapidly Growing Kids Food Brand Yumi
The fastest-growing kids’ health and food sciences company in the country just secured funding from some of the biggest names in women’s sports. Eleven-time Olympic medalist Allyson Felix leads an all-star group of investors in a new funding round for Yumi, Front Office Sports has exclusively learned. FOS
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June 24, 2022
3D-Printed Protein Bars are Now a Thing You Can Buy
With over 420 unique combinations to choose from, you can personalize your protein consumption for how you like. But these flavorful curations aren't made in a traditional kitchen or factory, no. They're 3D-printed — yes you read that correctly. Gear Patrol
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May 6, 2022
Mindy Kaling teams with Pepsi brand Propel on campaign promoting the joy of working out
Writer, actor and producer Mindy Kaling is teaming up with Pepsi’s Propel enhanced water brand to promote JOWO — the joy of working out — no matter where you are on your fitness journey. Biz Journals
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May 3, 2022
Lydia Ko praised for talking about period after surprising reporter with honest answer
Golf's world No. 3 Lydia Ko has been praised for her honest answer about being on her period which left her interviewer lost for words. During the final round of the Palos Verdes Championship on Sunday, Ko could be seen receiving treatment from her physical therapist Chris Wicker for an...
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April 26, 2022
Pro Climber Sasha DiGiulian Enters Energy Nutrition With ‘Send Bars’
Sasha DiGiulian should know the value of quality nutrition. The first American woman to climb 5.14d/9a in 2011, the 29-year-old has stayed at the top of her game for more than a decade. Now, she’s launching her own energy bar company. Send Bars arrives after a decade in the making,...
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April 23, 2022
The most physically active cities in the U.S.
A study conducted early in the pandemic found that overall physical activity for adults was significantly lower than prior to the pandemic. Researchers ranked cities and states by the share of adults who self-reported engaging in leisure-time physical activity—such as running, calisthenics, golf, gardening, or walking for exercise. Rapid City...
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April 4, 2022
Apple Fitness Plus now includes post-childbirth exercise routines
After giving birth, postpartum exercise is something that should be navigated consciously and safely. Apple Fitness Plus is stepping in with a new workout program tailored to this period, called 'Get Back to Fitness After Having a Baby'. Mashable
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February 24, 2022
Why The Conversation About Women’s Performance Matters
Feisty CEO Sara Gross talks about how more knowledge about female-specific performance can accelerate fitness success. Team USA
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February 14, 2022
How Thru-Hiking the AT Affected My Body Image
Initially I was drawn to before-and-after photos of thru-hikers, but after I finished my first long trail, I saw these posts for what they were: unhealthy Before my first thru-hike, I didn’t own a scale and never knew what I weighed. I enjoyed beer and bread, and running and hiking. People...