PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
April 24, 2024
The GIST and Parity Forge First-of-its-Kind Partnership to Elevate Women Athletes in Branded Content
New York, NY, April 24, 2024 /SPORTSWIRE WOMEN/ - The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete Roster offering, integrating athlete-talent...
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April 18, 2024
Cotopaxi Hires First Combined Chief Financial Officer and Chief Operating Officer
Salt Lake City, UT. April 18, 2024/SPORTSWIRE WOMEN/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, welcomes Lindsay Shumlas to the team, in a first for the company combined CFO and COO role. Shumlas takes the COO reins from Cotopaxi executive Stephan Jacob who has held the COO title...
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April 18, 2024
Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics
FERNDALE, Wash. (April 18, 2024)/SPORTSWIRE WOMEN/ – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with...
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April 16, 2024
US Olympian, 2x Grandma’s Marathon Champion Dakotah Lindwurm Returning to Duluth
DULUTH, MINN./SPORTSWIRE WOMEN/ – Dakotah Lindwurm will be at the starting line during this year’s Grandma’s Marathon weekend in June, just not as part of the race that’s helped make her a fan favorite in Duluth and one of the best female distance runners in America. Instead of the full...
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April 16, 2024
BRANWYN Performance Innerwear Debuts the Essential Racerback Bra
Bend, OR – April 16, 2024 /SPORTSWIRE WOMEN/ – BRANWYN Performance Innerwear, the only ethical, sustainable, and next-to-body Performance Innerwear made by and for active women, proudly unveils the Essential Racerback Bra, engineered with a seamless Merino construction to provide unparalleled comfort and support for women on the move. After...
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April 16, 2024
Pittsburgh Running Star Jennifer Bigham to Headline Women’s Field at 2024 DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (April 16, 2024) /SPORTSWIRE WOMEN/ – Pittsburgher Jennifer Bigham will headline the women’s field at the 2024 DICK’S Sporting Goods Pittsburgh Marathon on Sunday, May 5. Bigham, a formidable force in the local running community, has an impressive record that includes victories at the USA Masters Half Marathon...
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April 16, 2024
Pittsburgh Running Star Jennifer Bigham to Headline Women’s Field at 2024 DICK’S Sporting Goods Pittsburgh Marathon
PITTSBURGH, PA (April 16, 2024) /SPORTSWIRE WOMEN/ – Pittsburgher Jennifer Bigham will headline the women’s field at the 2024 DICK’S Sporting Goods Pittsburgh Marathon on Sunday, May 5. Bigham, a formidable force in the local running community, has an impressive record that includes victories at the USA Masters Half Marathon...
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March 28, 2024
LOWA Pro Athlete Sunny Stroeer Becomes First Female to Ski the Iditarod Trail Invitational 1000 Since the Race’s Inception 24 Year Ago
STAMFORD – (March 28, 2024)/SPORTSWIRE WOMEN/ – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race's 24 year history. Stroeer...
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March 24, 2024
Inaugural U.S. Olympic Marathon Trials 40-Year Reunion: Calling All 1984 Qualifiers!
/SPORTSWIRE WOMEN/ - On the weekend of May 16 – May 19 in Olympia, Washington, the locally-based 1984 Trials Legacy Committee is organizing a 40-year reunion for the inaugural U.S. Women’s Olympic Marathon Trials. held on May 12, 1984. More than 50 of the 267 Trials qualifiers plan to attend,...
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March 22, 2024
Katie Zaferes To Make supertri E Debut In London
/SPORTSWIRE WOMEN/ – Katie Zaferes is joining an all-star line-up for supertri E World Triathlon Championships powered by Zwift in London on April 13. The American Olympic silver and bronze medallist is continuing her bid to qualify for Paris by tackling the multi-award winning hybrid real life and virtual race...
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March 20, 2024
America’s Noisiest Race Announcer Fitz Koehler Takes Center Stage in Dancing with the Stars Fundraiser
[Gainesville, FL March 20th, 2024] /SPORTSWIRE WOMEN/ - Fitz Koehler, renowned for her vibrant presence and happy noise in the racing world, is set to dazzle audiences in a different arena as she participates in a special edition of Dancing with the Stars. The event, organized as a Dance Alive...
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March 20, 2024
“The goal is to win Roth” – Laura Philipp returns to Roth in 2024
ROTH/SPORTSWIRE WOMEN/ – German long-distance triathlon record holder, Laura Philipp, will be competing again at DATEV Challenge Roth on 7 July 2024. The 36-year-old is returning to the Home of Triathlon after her third place in Roth last year. "Would like to perform even better" Laura Philipp has a very...
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March 19, 2024
Sprouts Farmers Market Announces New NIL Deals
PHOENIX-- Sprouts Farmers Market will continue its long-term commitment to women’s athletics by announcing eight new individual Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. To date, Sprouts has executed more than 150 female athlete deals through NIL partnerships, solidifying its position...
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March 18, 2024
PTO Confirms ‘Battle of Champions’ for Women’s Singapore T100
London, UK /SPORTSWIRE WOMEN/ - The Professional Triathletes Organisation (PTO) and World Triathlon have confirmed a powerful line up for the women’s Singapore T100 triathlon on 13 April, 2024, the second stop on the new eight-leg T100 Triathlon World Tour. Included is Miami T100 champion India Lee, who will be...
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March 18, 2024
Women’s Product Entrepreneur & Inventor Summit Set for April
Lead and Empower Her She Talks, in collaboration with BoldSKY Foundation, proudly presents the inaugural Women’s Product Entrepreneur & Inventor Summit April 27 and 28 in Coronado. https://leadandempowerher.com/women-inventors/ The Women’s Product Entrepreneur & Inventor Summit is conceived BY women with extraordinary product concepts, FOR women with extraordinary product concepts. The landscape...
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March 12, 2024
Thousand Answers the Call of Parents, Launches Toddler Helmet
Los Angeles (March 12, 2024)/SPORTSWIRE WOMEN/ – Thousand, the urban mobility brand creating vintage-inspired helmets and safety accessories, is proud to announce the launch of its Toddler Helmet. At the overwhelming request of its dedicated shoppers, the urban mobility brand is unveiling a helmet for ages 1+ to support family rides...
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March 12, 2024
Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team
Richmond, Calif. [March 12, 2024] /SPORTSWIRE WOMEN/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...
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March 11, 2024
Ally Financial Continues to Make Women’s Sports Unmissable, Sponsors U.S. Tour for Wrexham AFC Women
DETROIT, March 11, 2024 -- Ally Financial Inc. (NYSE: ALLY), a financial services company with the United States' largest all-digital bank and a leading brand in women's sports, today announced its historic sponsorship of Wrexham AFC Women to help bring the club to the U.S. for the first time this summer for the 2024 Wrex...
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March 7, 2024
Revolutionary Web App ‘Lodestar’ Sets New Standard for Sustainable Outdoor Recreation
McCALL, ID (Thursday, March 7, 2024) /SPORTSWIRE WOMEN/ - Lodestar will be celebrating International Women’s Day on Friday, March 8, 2024 by proudly unveiling its groundbreaking web app. The Lodestar app is a do-it-all outdoor adventure platform with environmental stewardship built in. Lodestar is a women-led company built on the...
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March 6, 2024
Wondery Outdoors and Sender One Climbing Celebrate International Women’s Day with “Climb With Her” Festival
March 6, Los Angeles, CA /SPORTSWIRE WOMEN/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, announces its 2nd annual International Women’s Day festival, Climb With Her. Welcoming climbers of all abilities to join the...
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March 6, 2024
Runner Takes on Bold Challenge: 2 Half Marathons, 2 Coasts, 2 Days and $20,000 for Autoimmune Disease Research
Washington D.C. and Portland, OR, March 2024 /ENDURANCE SPORTSWIRE/ - Gretchen Schoenstein will run two half marathons, on two coasts, in two days to raise $20,000 for autoimmune disease research at Benaroya Research Institute (BRI), a global leader in human immune system research. She’ll run the Rock N’ Roll Marathon...
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March 5, 2024
INFINIT Nutrition Proudly Presents the 2024 Team INFINIT Elite Athlete Roster
Cincinnati, Ohio, March 5, 2024 /SPORTSWIRE WOMEN/ - INFINIT Nutrition, the pioneer in custom sports nutrition, is thrilled to introduce the professional and elite caliber athletes that make up the 2024 Team INFINIT Elite roster. This diverse team of top-tier athletes represents a range of disciplines including triathlon, cycling, mountain...
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March 5, 2024
ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay
Austin, Texas (March 5, 2024) /SPORTSWIRE WOMEN/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...
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March 4, 2024
Women’s Football Alliance Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for League and Players
New York, NY and Los Angeles, CA /SPORTSWIRE WOMEN/ – Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, has been named the Official Development Partner of Women's Football Alliance (WFA), the premier women’s tackle football league in the United States....
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March 1, 2024
Athleta Partners with Katie Ledecky, the World’s Most Decorated Female Swimmer, as Newest Member of its Power of She Collective
SAN FRANCISCO, March 1, 2024 - Today, on the first day of Women's History Month, Athleta announces a historic five-year partnership with record-breaking athlete Katie Ledecky, the world's most decorated swimmer. Ledecky joins Athleta in a wide-reaching partnership that introduces the 21-time World Champion and 10-time Olympic medalist as the newest member of...