PRESS RELEASES

August 26, 2025

Wiley X Donates Premium Eyewear to Support A Girl & A Gun Sniper School Event

Frisco, TX (August 26, 2025) /SPORTSWIRE WOMEN/ - Wiley X, a proud supporter of A Girl & A Gun, recently donated eyewear for the organization’s Sniper School event in Grand Junction, Colorado. A Girl & A Gun is a national women’s shooting league that brings together thousands of members across...

August 26, 2025

Skratch Labs Launches Electrolyte Booster and Reintroduces Everyday Drink Mix as Unsweetened Sport Drink Mix

August 26, 2025 (Boulder, CO) /SPORTSWIRE WOMEN/ – Skratch Labs, the Boulder-based leader in performance nutrition, announces the launch of Electrolyte Booster, a new unflavored electrolyte mix that can be easily added to any sports drink to customize sodium levels to an athlete’s individual needs, without a salty taste or...

August 25, 2025

Maryland Cycling Classic Unveils Preliminary Rosters for Inaugural Women’s Race

BALTIMORE (August 25, 2025) /SPORTSWIRE WOMEN/ - The 2025 Maryland Cycling Classic, which will debut the inaugural women’s race in Baltimore on Saturday, Sept. 6, announced the preliminary rosters for the event. Featuring 15 elite, professional teams from five countries, the world-class field will feature notable cyclists from the European...

August 20, 2025

New Parity Report Reveals Women’s Soccer Fans Are the Most Loyal, Trusting—and Ready to Spend

August 20, 2025, NEW YORK, NY SPORTSWIRE WOMEN/ - As momentum builds around women’s soccer in the U.S., new research from Parity reveals what every marketer should know: women’s soccer fans are among the most valuable audiences in sports—driven by unmatched brand loyalty, deep trust in athletes, and a strong...

August 19, 2025

National Park Service Fires Employee for Practicing First Amendment Right

YOSEMITE NATIONAL PARK, CA (August 29, 2025) /SPORTSWIRE WOMEN/ — On August 12, Shannon “SJ” Joslin (they/them), a dedicated park ranger at Yosemite National Park, was fired for hanging a trans flag on El Capitan on May 20th while off-duty and not using any park resources. This unjust dismissal violates...

August 19, 2025

Levelle Nutrition Launches First-Ever Cycle Syncing Protein Formulated for Women’s Unique Physiology

NEW YORK, NY (August 19, 2025) /SPORTSWIRE WOMEN/  - Levelle Nutrition today announced the official launch of its Cycle Syncing Protein, the first protein powder intentionally developed to support the shifting nutritional needs of menstruating women throughout their cycle. Despite the fact that women experience more than 450 hormonal cycles...

August 12, 2025

Back on the Inc. 5000: BRANWYN Named One of America’s Fastest-Growing Companies

Bend, OR (August 12, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino Performance Innerwear and activewear brand, is thrilled to announce its inclusion in the 2025 Inc. 5000 list, marking its second appearance on the prestigious ranking. This annual list celebrates the fastest-growing private companies in America, highlighting the...

August 1, 2025

Laura Muir Joins MOVE Pre-Workout in Endurance Partnership Ahead of 2025 World Championships

Edinburgh, UK (August 1, 2025) /SPORTSWIRE WOMEN/ - MOVE Pre-Workout, the premium Scottish supplement brand known for its science-backed performance formulas, is proud to announce a new partnership with Laura Muir, one of Scotland’s most decorated athletes and a key figure in British endurance running. The collaboration sees Muir officially join...

July 30, 2025

Turtle Fur Names Erika Canfield as New CEO, Continuing Legacy of Purpose-Driven Leadership

MORRISVILLE, VT. (July 30, 2025) /SPORTSWIRE WOMEN/ - Turtle Fur, the Vermont-based leader in outdoor and lifestyle headwear and accessories, is proud to announce the appointment of Erika Canfield as Chief Executive Officer, effective August 1. A seasoned leader with over 20 years of experience building and growing globally recognized...

July 30, 2025

Bucks County Classic Pro Women’s race lengthened to 50km for 2025

July 30, 2025 /SPORTSWIRE WOMEN/ - Thanks to the continued support of Pro Women’s Race Presenting Sponsor Penn Medicine Doylestown Health, racers participating in the 2025 Bucks County Classic will race 50 kilometers instead of 25 miles as in years past. Penn Medicine Doylestown Health is proud to serve as...

July 29, 2025

Feisty Media launches new women’s sports podcast

July 29, 2025 /SPORTSWIRE WOMEN/ - Feisty Media announces the launch of a brand new women’s sports podcast, The Feist — covering the untold stories of your favorite sports with a fresh, feisty take. From the Olympics to March Madness to the Tour de France Femmes, women’s sports are setting viewership...

July 29, 2025

RunBuddy Expands Globally: Now Available in Europe and Canada

Worcester, MA (July 29, 2025) /SPORTSWIRE WOMEN/ — RunBuddy, the personal GPS-based safety app built for runners, cyclists, walkers, and solo outdoor athletes, is now officially available to users across Europe and Canada. Designed to bring peace of mind to those who train alone, RunBuddy uses real-time location sharing, smart...

July 28, 2025

Kari Traa Signs Olympic Freeski and Snowboard Athletes Megan Oldham and Zoe Kalapos Ahead of 2026 Winter Games

DENVER, Colo. (July 28, 2025) /SPORTSWIRE WOMEN/ – Kari Traa, the leading women’s sportswear brand founded by Olympic freestyle skier Kari Traa, proudly announces the signing of Canadian Olympic freeski champion Megan Oldham and U.S. Olympic snowboarder Zoe Kalapos as official brand athletes. Oldham, a Canadian X Games gold medalist...

July 22, 2025

Wiley X Partners with A girl & A Gun for 2025 Clays Extravaganza

Frisco, TX (July 22, 2025) /SPORTSWIRE WOMEN/ - Wiley X was proud to continue its partnership with A Girl & A Gun at the 2025 Clays Extravaganza, which took place July 18–20 at Defender Outdoors in Fort Worth, Texas. The three-day event welcomed female shooters of all skill levels for...

July 22, 2025

Introducing the QueenStage Women’s Cycling Podcast

/SPORTSWIRE WOMEN/ - The world of women’s cycling is about to get the podcast it deserves. The QueenStage Women’s Cycling Podcast is set to launch just in time for the Tour de France Femmes avec Zwift (TdFFaZ), bringing together four of the most respected journalists in the cycling world to...

July 10, 2025

Olympic Champion Torri Huske pushes into new tech with deboer swim

Colorado Springs, CO (July 10, 2025) /SPORTSWIRE WOMEN/ – deboer swim, a leading innovator in performance swimwear, proudly announces a groundbreaking six-year partnership with Olympic champion and world record holder, Torri Huske. This collaboration marks a significant milestone for both Huske and deboer, as they commit to a close working...

July 8, 2025

Fastest Woman to Run Around the World Shares Her Record-Breaking Journey

Washington, DC (July 8th, 2025) /SPORTSWIRE WOMEN/ - Mascot Books is pleased to announce the release of Lootie's World Run: The Extraordinary True Story of the Fastest Woman to Have Run Around the World by Marie Leautey, a former international CFO with 20+ years’ experience turned global record-breaking runner. Lootie’s World...

July 7, 2025

Project XO is Seeking Riders for a New Women’s Gravel Collective

ALL WOMEN • ALL GRIT • ALL IN July 7, 2025 /SPORTSWIRE  WOMEN/ - As riders begin to look towards 2026 and their race plans, a new women’s gravel collective spearheaded by Inspire Athlete Management is actively seeking riders. Project XO is the next chapter in the off-road story: We’re...

July 3, 2025

World Tour Team Ceratizit Highlights Final Teams for Women’s Inaugural Maryland Cycling Classic

BALTIMORE, (July 3, 2025) /SPORTSWIRE WOMEN/ - The Maryland Cycling Classic, America’s biggest and highest-ranked professional women’s road race, announced the final six women’s teams for the inaugural race that will take place Sept. 6. The 2025 Maryland Cycling Classic will be held in Baltimore and for the first time...

June 30, 2025

Parity Appoints Risa Isard, PH.D., as Director of Research & Insights

NEW YORK — [June 30, 2025] — Parity, the premier platform for professional women athlete partnerships, today announced the appointment of Risa Isard, Ph.D., as Director of Research and Insights. In her role, Isard will lead Parity’s research and data efforts, overseeing the development and execution of a comprehensive data...

June 25, 2025

Carbitex Appoints Jen Hanna as Vice President of U.S. Sales

KENNEWICK, Washington (June 25, 2025) /SPORTSWIRE WOMEN/ – Carbitex – the leader in flexible carbon fiber composites focused on performance footwear, travel, and accessories – announces the appointment of Jen Hanna to the newly created role of Vice President of Sales for the U.S. market. Hanna brings over twelve years...

June 24, 2025

rabbit Launches High Country Trail Running Shoe Built for Adventure, Engineered for Control

Santa Barbara, CA (June 24, 2025) /SPORTSWIRE WOMEN/ – rabbit, the women-founded running brand dedicated to crafting high-performance gear for runners of all levels, proudly announces its debut trail running shoe: the High Country. Purpose-built for runners who chase adventure across rugged terrain, this shoe delivers unmatched control, all-day comfort,...

June 19, 2025

Introducing GoNow: The Must-Have App for Life’s Most Urgent Moments

Worcester, MA (June 19, 2025) /SPORTSWIRE WOMEN/ — Whether you're navigating a new city, potty training your toddler, or training for your next marathon, there's one thing everyone needs — access to a bathroom. Enter GoNow, the innovative new smartphone app that helps users quickly locate public restrooms and portable toilets...

June 18, 2025

Rest easy with the Index Sleep Monitor smart sleep band from Garmin

OLATHE, Kan. (June 18, 2025) /SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the Index™ Sleep Monitor, an ultra-comfortable and lightweight smart sleep band that tracks sleep for a more comprehensive view of overall fitness and recovery. Featuring up to 7 nights of battery life with continuous Pulse Ox tracking,...

June 17, 2025

Woman-Owned VIM & VIGR Named to Inc.’s 2025 Best Workplaces List

Missoula, Mont. (June 17, 2025) /SPORTSWIRE WOMEN/ - VIM & VIGR is proud to announce it has been named to Inc.’s 2025 Best Workplaces list, honoring companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses. This year’s list, featured on Inc.com, is the result...