PRESS RELEASES

September 24, 2024

Luxury Streetwear Brand Ryoko Rain® is an Official Collaboration Partner for Athlos NYC Track Event

NEW YORK, Sept. 20, 2024 -- Ryoko Rain, the luxury sportswear brand synonymous with butterfly designs and distinct patterned mesh shorts, has partnered with Athlos NYC to launch an exclusive apparel collaboration collection for the upcoming all-women’s track meet taking place at Icahn Stadium in New York on September 26, 2024 at 7pm...

September 23, 2024

lululemon’s Global Wellbeing Report Shows the Pressure to Keep Up with Wellbeing is Making People Feel Unwell

VANCOUVER, British Columbia, September 23, 2024-- lululemon (NASDAQ: LULU) today released its fourth annual 2024 Global Wellbeing Report1, revealing a perpetual and counterproductive cycle where the relentless pursuit of wellbeing is making us less well. While the focus on wellbeing is stronger than ever – 89% of people are taking...

September 23, 2024

11 female athletes take the title in their age group at The 2024 Women’s VinFast IRONMAN World Championship in Nice, France

NICE, France / TAMPA, Fla. (Sept. 23, 2024) /SPORTSWIRE WOMEN/ – The best female long-distance triathletes in the world from 11 age groups claimed their respective titles at the 2024 VinFast IRONMAN® Women's World Championship triathlon in Nice, France on Sunday, September 22. Nearly 1,300 athletes from 65 countries, regions...

September 22, 2024

Laura Philipp of Germany Is Crowned 2024 VinFast IRONMAN World Champion in Nice, France

- Kat Matthews (GBR) and Chelsea Sodaro (USA) completes the podium - A day for the history books as nearly 1,300 professional and age-group women raced the VinFast IRONMAN World Championship for the first time in Nice NICE, France (Sept. 22, 2024)/SPORTSWIRE WOMEN/ – History was made on the Côte d’Azur...

September 21, 2024

How To Watch: 2024 VinFast IRONMAN World Championship In Nice, France

- Live race day coverage of the professional women’s race will air around the world on Sunday 22 September beginning with body marking at 5:15 a.m. CEST - Broadcast can be viewed globally (except for US & Canada) on proseries.ironman.com, DAZN and YouTube. - Viewers in the U.S. and Canada...

September 19, 2024

New Women’s Leader in Challenge Family World Bonus

/SPORTSWIRE WOMEN/ – Following the weekend’s Challenge Almere-Amsterdam there are some significant changes in Challenge Family’s World Bonus with a new women’s leader, Alanis Siffert (SUI) and the gap closing on men’s leader, Jack Moody (NZL). Siffert’s performance in Almere not only saw her secure second place on debut over...

September 18, 2024

Nouveau Souffle Daily: 2024 Vinfast IRONMAN World Championship Race Week Recap for Tuesday, September 17

NICE, France /SPORTSWIRE WOMEN/ - Race week is officially here! Excitement and suspense is building as the very best female professional triathletes and age-groupers descend on the city of Nice for the women's 2024 VinFast IRONMAN® World Championship triathlon, taking place on Sunday, Sept 22. This will be the first time that the women will...

September 18, 2024

Top Female Triathletes from Around the World to Descend on The French Riveria for the 2024 VinfasT IRONMAN World Championship Triathlon

NICE, France / TAMPA, Fla. /SPORTSWIRE WOMEN/ - The best female triathletes from around the world are set to take centre stage on Sunday 22 September as they line up on the shores of the Côte d’Azur for the 2024 VinFast IRONMAN ® World Championship® triathlon in Nice, France. More...

September 17, 2024

Parity And Boatsetter Set Sail On A One-Of-A-Kind Chartered Yacht Experience Celebrating 5x Paralympic Medalist Brittni Mason

New York, NY, September 17, 2024 /SPORTSWIRE WOMEN/ – Parity, the premier platform for professional women athlete partnerships, and Boatsetter, the leading mobile app for boat rentals, charters, and on-water experiences, partnered for a one-day-only experience celebrating the accomplishments of 5x Paralympic medalist Brittni Mason at the Paralympic Games Paris 2024....

September 12, 2024

USA TODAY and NFL Announce USA TODAY Sports Super 25 Girls Flag Football Poll

NEW YORK-- USA TODAY Sports, part of Gannett Co., Inc. and the National Football League (NFL), announced today the launch of the USA TODAY Sports Super 25 Girls Flag Football High School Poll. The weekly poll ranks the top 25 girls flag football teams competing in the 2024 fall season. The USA TODAY...

September 12, 2024

ToughCutie and Women Who Explore Create Free, Binational Hiking Series

Austin, Texas (Sept. 12, 2024)/SPORTSWIRE WOMEN/ – Active-lifestyle sock brand ToughCutie has partnered with one of the largest women’s travel and adventure companies, Women Who Explore (WWE), to bring free outdoor experiences to women in the United States and Canada. The collaboration is designed to encourage participation across all skill levels...

September 12, 2024

Norrøna Announces New Partnership with Protect Our Winters

OSLO, Norway (Sept. 12, 2024)/SPORTSWIRE WOMEN/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced a new partnership with Protect Our Winters (POW), a leading nonprofit advocacy group that helps passionate outdoor people protect the places and experiences they love from climate change. To celebrate...

September 10, 2024

New Women’s Sports Foundation® Research Proves Youth Sports Fuel Women’s Leadership: When Girls Play, We All Win

"Play to Lead: The Generational Impact of Sport on Women's Leadership," is a call to action on the vital role sport plays in fostering a vibrant leadership pipeline.  Women's Sports Foundation launches the #PlayToLead social media campaign, using the report's findings to educate the public on why we must prioritize...

September 6, 2024

Team Milk’s Every Woman’s Marathon Sells Out: A Historic Milestone in Women’s Running

Washington, D.C./SPORTSWIRE WOMEN/ – Team Milk’s inaugural Every Woman's Marathon, the U.S. marathon designed for women, by women, has officially sold out. On Saturday, November 16, 2024, over 7,000 women from all 50 states and 12 countries are registered to gather in Savannah, Georgia - and even more amazing, just under...

September 6, 2024

RBC GranFondo Whistler Champions Gender Equality in Cycling

Vancouver/Whistler [Sept 6, 2024]/SPORTSWIRE WOMEN/ – The RBC GranFondo Whistler is on a mission to champion gender equality and elevate female participation in cycling. Recognizing the underrepresentation of women in the sport, the organization is committed to fostering an inclusive and supportive environment for female cyclists. Their goal is to...

September 5, 2024

Danner Introduces Women’s Precision Fit

Portland, Ore./SPORTSWIRE WOMEN/ – Whether you’re putting in the hours at work or miles on the trail, the better the boot fits, the more support and comfort you feel during long days on your feet. After three years of gathering data, consulting the experts and examining the science, Danner is proud...

September 4, 2024

The Travel Yogi Appoints Darby Communications as Communications Agency of Record

Long Beach, CA – September, 2024 /SPORTSWIRE WOMEN/ – The Travel Yogi, the first company to blend yoga and wellness with first class adventure travel, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor and active lifestyle markets. Effective immediately, Darby Communications will...

September 4, 2024

Women’s Professional Field Announced for 2024 VinFast IRONMAN World Championship in Nice, France

- The world’s best female triathletes and age-groupers set to compete in Nice, France at 2024 VinFast IRONMAN World Championship - Defending IRONMAN World Champion Lucy Charles-Barclay (GBR) headlines the field chasing back-to-back titles, while fellow 2023 podium finishers Anne Haug (DEU) and Laura Philipp (DEU) also make a return...

September 4, 2024

Gainbridge® Announces Winners of Parity Week Grants

Zionsville, Ind. (Sept. 4, 2024)/SPORTSWIRE WOMEN/ – Gainbridge®, Parity, and the Women’s Sports Foundation (WSF®) announce the recipients of grants for “Parity Week by Gainbridge®: Investing in the Future of Women’s Sports.” This year, $150,000 in grants is being awarded to 21 deserving organizations and athletes that support girls and women through...

September 3, 2024

Kari Traa Partners with Girl Get After It to Empower Women in the Outdoors

VOSS, NORWAY (September 3, 2024) /SPORTSWIRE WOMEN/ – Kari Traa, a rapidly expanding global brand in women’s sportswear, is proud to announce an exciting partnership with Girl Get After It (GGAI), a community-driven platform dedicated to connecting women through adventure, wellness and empowerment. This collaboration, running from September 2024 through...

August 27, 2024

Push your limits with the Enduro 3 from Garmin, a lightweight ultraperformance GPS smartwatch with best-in-class solar battery life

OLATHE, Kan./August 27, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced Enduro™ 3, its next-gen ultraperformance GPS smartwatch that is lighter than ever and can last for longer than the previous model thanks to a solar charging display. Built for the longest races, Enduro 3 weighs just 63 grams and...

August 27, 2024

Garmin adds AMOLED displays to fēnix 8 Series, its most capable lineup of premium multisport GPS smartwatches with something for everyone

OLATHE, Kan./August 27, 2024/SPORTSWIRE WOMEN/ – Garmin (NYSE: GRMN) today announced the fēnix® 8 Series, its next-gen premium multisport GPS smartwatches that offer either a bright AMOLED display or solar charging display for even greater battery life. Introducing advanced strength training features, dive capabilities, an internal speaker and mic and...

August 22, 2024

Bumble Furthers Commitment to Women’s Sports With New York Liberty Partnership

TEXAS AND NEW YORK – August 22, 2024 – Bumble, the women-first dating app, has announced a new partnership with the New York Liberty throughout the remainder of the 2024 season, becoming the team’s first official dating app partner. The partnership strengthens Bumble’s multi-year deal with the WNBA by creating local...

August 21, 2024

Oiselle Becomes Inaugural Athletic Apparel Sponsor of Alexis Ohanian’s Athlos NYC

Seattle, Wash. (August 21, 2024) /SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, today announced they are the inaugural athletic apparel sponsor for ATHLOS, the track invitational created by entrepreneur and investor Alexis Ohanian. Focused on centering and celebrating the female athlete, Athlos NYC will feature a historic investment in...

August 19, 2024

Delta Air Lines Named Official Airline Partner of the WNBA

NEW YORK, Aug. 19, 2024 — The WNBA and Delta Air Lines today announced a multiyear partnership, making Delta the Official Airline Partner of the WNBA. This latest agreement builds on Delta’s existing WNBA charter program relationship and is part of the airline’s ongoing focus on women’s athletics. “We’re proud...