PRESS RELEASES

May 30, 2024

Natural Grocers® Grant Subsidizes Women’s Entry Fees for Annual Jesse Blancarte Time Trial in Gardner, Kansas: June 16, 2024

LAKEWOOD, Colo., May 30, 2024 /SPORTSWIRE WOMEN/ – Natural Grocers Cycling (with the support of their title sponsor, Natural Grocers by Vitamin Cottage ®) is proud to support women’s bike racing at the 2024 edition of the Jesse Blancarte Memorial 10k Time Trial on June 16, 2024, in Gardner, Kansas....

May 29, 2024

Excitement Builds for Easton’s Premier Cycling Event on May 25

EASTON, Pa. (May 21)/SPORTSWIRE WOMEN/ – As the anticipation builds for the fourth edition of the Easton Twilight Criterium presented by Lehigh Valley Health Network, cycling enthusiasts are gearing up to witness a star-studded lineup of world-class athletes competing on the streets of Downtown Easton on Saturday, May 25. “We’re very...

May 21, 2024

Dovetail Workwear Announces New Maven Parternship With HGTV Stars Elizabeth Finkelstein & Jennifer Salvemini

PORTLAND, OREGON (May 21, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Announced today, Dovetail is thrilled to welcome renowned restoration expert Elizabeth Finkelstein and...

May 16, 2024

Largest global study of its kind reveals women’s sports fandom is moving from “a moment” to mainstream

SAN MATEO, Calif., May 16, 2024 /SPORTSWIRE WOMEN/ - SurveyMonkey, a global leader in online surveys and forms, and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the findings of the largest global survey ever conducted to...

May 14, 2024

Mountain Hardwear Wants You to Be Sun Wise: Launches New Sun Protection Apparel and Partnership with The Skin Cancer Foundation

Richmond, Calif. [May 14, 2024] /SPORTSWIRE WOMEN/ - Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, today announced new additions to its sun protection line of apparel, as well as a new partnership with The Skin Cancer Foundation. Since 1979, The...

May 13, 2024

Sportive Breaks unveils Women’s-Only Cycling Weekenders – with special guest Louise Vardeman of InternationElles

13th May 2024 - UK/SPORTSWIRE WOMEN/ – Cycling travel specialists Sportive Breaks offer travel packages designed for cyclists seeking to participate in some of the world's most prestigious grand tours, cycling classics and weekend getaways. The team offers a variety of tailored travel options; including cycling tours, training camps, hospitality...

May 13, 2024

Unbridled Women Cut Loose in Parklands

Louisville, KY /SPORTSWIRE WOMEN/ - The Unbridled Women Adventure Race is returning to the Parklands of Floyds Fork on Sunday, June 9, 2024. The 6-hour event will be staged out of the Brown-Forman Silo Center in Turkey Run Park. Participants will race in teams of 2 or 3, visiting checkpoints...

May 9, 2024

Gainbridge® Announces Parity Week to Empower Girls and Women in Sports and Education

Zionsville, Ind. (May 9, 2024) /SPORTSWIRE WOMEN/ - As part of this year’s “Parity Week by Gainbridge®: Investing in the Future of Women’s Sports,” Gainbridge® announces grants totaling $150,000 to deserving organizations that support girls and women through sports and/or education from Gainbridge®, Parity, and Women’s Sports Foundation®. Gainbridge®, a...

May 8, 2024

Ombraz Invites Armless Sunglass Enthusiasts to Take a Walk with the New Cammina

Bellevue, WA – May 8, 2024 /SPORTSWIRE WOMEN/ – Ombraz, the armless sunglass vanguard, is excited to introduce the latest addition to its award-winning collection of styles— the Cammina. Fully made in Italy, this contemporary frame takes inspiration from the Italian verb “to walk” and pays homage to timeless Italian flair....

May 8, 2024

Liv Cycling Forges Paths for New Cyclists with the Liv AlUla Jayco Women’s Continental Team Grassroots Programme

NEWBURY PARK, CA — MAY 8, 2024 /SPORTSWIRE WOMEN/ – Liv Cycling, the company dedicated to getting more women and girls on bikes, today announces a significant new opportunity for young, developing road cyclists, in partnership with the Liv AlUla Jayco Women’s Continental Team. Together they welcome four exceptional international guest...

May 7, 2024

The Hydroshirt: A New Take on Hydration Gear for Runners Launches on Kickstarter

San Francisco, Calif. – May 7, 2024 /SPORTSWIRE WOMEN/ – Today, Vessel Athletics is debuting its first iteration of functional performance wear, introducing the world of runners to a fresh take on hydration gear. The Hydroshirt is a lightweight shirt that integrates a 1L water bladder, designed to let runners...

May 3, 2024

Why Vitaloop Automatic Bottle is the only reliable water filtration solution

Willmington, Delaware/SPORTSWIRE WOMEN/ – Vitaloop is proud to announce the launch of the next generation in portable water filtration: the Vitaloop FlexGuard Bottle. This product sets a new standard in the water filtration market by combining advanced automatic technology with user-friendly design to deliver laboratory-grade efficiency anywhere. Vitaloop is currently...

April 25, 2024

Women in Motorsports North America and Parity Announce Women with Drive Miami Event to Celebrate Industry Trailblazers

New York, NY, April 25, 2024 /SPORTSWIRE WOMEN/ - Women in Motorsports North America (WIMNA) and Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced an all-new event, Women with Drive Miami, presented by RBC Wealth Management. The...

April 25, 2024

From inspiration to innovation — NNormal’s Trail Cropped Top

April 25, 2024 /SPORTSWIRE WOMEN/ – Developed by women and for women, the NNormal trail running top arises from the shared need of many women to find a trail running top that is lightweight, comfortable, and functional, taking into account the needs of female runners. Some time ago, in a...

April 24, 2024

The GIST and Parity Forge First-of-its-Kind Partnership to Elevate Women Athletes in Branded Content

New York, NY, April 24, 2024 /SPORTSWIRE WOMEN/ - The GIST, a revolutionary and inclusive sports media brand dedicated to leveling the playing field by providing equitable, in-depth and digestible coverage to both women’s and men’s sports, today announced the official launch of their new Athlete Roster offering, integrating athlete-talent...

April 18, 2024

Cotopaxi Hires First Combined Chief Financial Officer and Chief Operating Officer

Salt Lake City, UT. April 18, 2024/SPORTSWIRE WOMEN/ – Certified B Corporation™ and impact-driven adventure lifestyle brand, Cotopaxi, welcomes Lindsay Shumlas to the team, in a first for the company combined CFO and COO role. Shumlas takes the COO reins from Cotopaxi executive Stephan Jacob who has held the COO title...

April 18, 2024

Superfeet Announces New Campaign Supporting Track & Field Athletes Ahead of 2024 Olympics & Paralympics

FERNDALE, Wash. (April 18, 2024)/SPORTSWIRE WOMEN/ – Superfeet, global insole leader, today announces its support of several Team USA hopefuls in their quest to compete in Paris this summer. Leveraging a partnership with Parity a sports marketing platform dedicated to closing the gender income and opportunity gap, Superfeet will collaborate with...

April 16, 2024

US Olympian, 2x Grandma’s Marathon Champion Dakotah Lindwurm Returning to Duluth

DULUTH, MINN./SPORTSWIRE WOMEN/ – Dakotah Lindwurm will be at the starting line during this year’s Grandma’s Marathon weekend in June, just not as part of the race that’s helped make her a fan favorite in Duluth and one of the best female distance runners in America. Instead of the full...

April 16, 2024

BRANWYN Performance Innerwear Debuts the Essential Racerback Bra

Bend, OR – April 16, 2024 /SPORTSWIRE WOMEN/ – BRANWYN Performance Innerwear, the only ethical, sustainable, and next-to-body Performance Innerwear made by and for active women, proudly unveils the Essential Racerback Bra, engineered with a seamless Merino construction to provide unparalleled comfort and support for women on the move. After...

April 16, 2024

Pittsburgh Running Star Jennifer Bigham to Headline Women’s Field at 2024 DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA (April 16, 2024) /SPORTSWIRE WOMEN/ – Pittsburgher Jennifer Bigham will headline the women’s field at the 2024 DICK’S Sporting Goods Pittsburgh Marathon on Sunday, May 5. Bigham, a formidable force in the local running community, has an impressive record that includes victories at the USA Masters Half Marathon...

April 16, 2024

Pittsburgh Running Star Jennifer Bigham to Headline Women’s Field at 2024 DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA (April 16, 2024) /SPORTSWIRE WOMEN/ – Pittsburgher Jennifer Bigham will headline the women’s field at the 2024 DICK’S Sporting Goods Pittsburgh Marathon on Sunday, May 5. Bigham, a formidable force in the local running community, has an impressive record that includes victories at the USA Masters Half Marathon...

March 28, 2024

LOWA Pro Athlete Sunny Stroeer Becomes First Female to Ski the Iditarod Trail Invitational 1000 Since the Race’s Inception 24 Year Ago

STAMFORD – (March 28, 2024)/SPORTSWIRE WOMEN/ – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race's 24 year history. Stroeer...

March 24, 2024

Inaugural U.S. Olympic Marathon Trials 40-Year Reunion: Calling All 1984 Qualifiers!

/SPORTSWIRE WOMEN/ - On the weekend of May 16 – May 19 in Olympia, Washington, the locally-based 1984 Trials Legacy Committee is organizing a 40-year reunion for the inaugural U.S. Women’s Olympic Marathon Trials. held on May 12, 1984. More than 50 of the 267 Trials qualifiers plan to attend,...

March 22, 2024

Katie Zaferes To Make supertri E Debut In London

/SPORTSWIRE WOMEN/ – Katie Zaferes is joining an all-star line-up for supertri E World Triathlon Championships powered by Zwift in London on April 13. The American Olympic silver and bronze medallist is continuing her bid to qualify for Paris by tackling the multi-award winning hybrid real life and virtual race...

March 20, 2024

America’s Noisiest Race Announcer Fitz Koehler Takes Center Stage in Dancing with the Stars Fundraiser

[Gainesville, FL March 20th, 2024] /SPORTSWIRE WOMEN/ - Fitz Koehler, renowned for her vibrant presence and happy noise in the racing world, is set to dazzle audiences in a different arena as she participates in a special edition of Dancing with the Stars. The event, organized as a Dance Alive...