PRESS RELEASES

April 16, 2024

Pittsburgh Running Star Jennifer Bigham to Headline Women’s Field at 2024 DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA (April 16, 2024) /SPORTSWIRE WOMEN/ – Pittsburgher Jennifer Bigham will headline the women’s field at the 2024 DICK’S Sporting Goods Pittsburgh Marathon on Sunday, May 5. Bigham, a formidable force in the local running community, has an impressive record that includes victories at the USA Masters Half Marathon...

April 16, 2024

Pittsburgh Running Star Jennifer Bigham to Headline Women’s Field at 2024 DICK’S Sporting Goods Pittsburgh Marathon

PITTSBURGH, PA (April 16, 2024) /SPORTSWIRE WOMEN/ – Pittsburgher Jennifer Bigham will headline the women’s field at the 2024 DICK’S Sporting Goods Pittsburgh Marathon on Sunday, May 5. Bigham, a formidable force in the local running community, has an impressive record that includes victories at the USA Masters Half Marathon...

March 28, 2024

LOWA Pro Athlete Sunny Stroeer Becomes First Female to Ski the Iditarod Trail Invitational 1000 Since the Race’s Inception 24 Year Ago

STAMFORD – (March 28, 2024)/SPORTSWIRE WOMEN/ – LOWA Boots, the global footwear brand known for over 100 years of hand-crafted European heritage, today announced that its pro athlete, Sunny Stroeer, completed the Iditarod Trail Invitational on skis, the first female to accomplish this feat in the race's 24 year history. Stroeer...

March 24, 2024

Inaugural U.S. Olympic Marathon Trials 40-Year Reunion: Calling All 1984 Qualifiers!

/SPORTSWIRE WOMEN/ - On the weekend of May 16 – May 19 in Olympia, Washington, the locally-based 1984 Trials Legacy Committee is organizing a 40-year reunion for the inaugural U.S. Women’s Olympic Marathon Trials. held on May 12, 1984. More than 50 of the 267 Trials qualifiers plan to attend,...

March 22, 2024

Katie Zaferes To Make supertri E Debut In London

/SPORTSWIRE WOMEN/ – Katie Zaferes is joining an all-star line-up for supertri E World Triathlon Championships powered by Zwift in London on April 13. The American Olympic silver and bronze medallist is continuing her bid to qualify for Paris by tackling the multi-award winning hybrid real life and virtual race...

March 20, 2024

America’s Noisiest Race Announcer Fitz Koehler Takes Center Stage in Dancing with the Stars Fundraiser

[Gainesville, FL March 20th, 2024] /SPORTSWIRE WOMEN/ - Fitz Koehler, renowned for her vibrant presence and happy noise in the racing world, is set to dazzle audiences in a different arena as she participates in a special edition of Dancing with the Stars. The event, organized as a Dance Alive...

March 20, 2024

“The goal is to win Roth” – Laura Philipp returns to Roth in 2024

ROTH/SPORTSWIRE WOMEN/ – German long-distance triathlon record holder, Laura Philipp, will be competing again at DATEV Challenge Roth on 7 July 2024. The 36-year-old is returning to the Home of Triathlon after her third place in Roth last year. "Would like to perform even better" Laura Philipp has a very...

March 19, 2024

Sprouts Farmers Market Announces New NIL Deals

PHOENIX-- Sprouts Farmers Market will continue its long-term commitment to women’s athletics by announcing eight new individual Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. To date, Sprouts has executed more than 150 female athlete deals through NIL partnerships, solidifying its position...

March 18, 2024

PTO Confirms ‘Battle of Champions’ for Women’s Singapore T100

London, UK /SPORTSWIRE WOMEN/ - The Professional Triathletes Organisation (PTO) and World Triathlon have confirmed a powerful line up for the women’s Singapore T100 triathlon on 13 April, 2024, the second stop on the new eight-leg T100 Triathlon World Tour. Included is Miami T100 champion India Lee, who will be...

March 18, 2024

Women’s Product Entrepreneur & Inventor Summit Set for April

Lead and Empower Her She Talks, in collaboration with BoldSKY Foundation, proudly presents the inaugural Women’s Product Entrepreneur & Inventor Summit April 27 and 28 in Coronado. https://leadandempowerher.com/women-inventors/ The Women’s Product Entrepreneur & Inventor Summit is conceived BY women with extraordinary product concepts, FOR women with extraordinary product concepts. The landscape...

March 12, 2024

Thousand Answers the Call of Parents, Launches Toddler Helmet

Los Angeles (March 12, 2024)/SPORTSWIRE WOMEN/ – Thousand, the urban mobility brand creating vintage-inspired helmets and safety accessories, is proud to announce the launch of its Toddler Helmet. At the overwhelming request of its dedicated shoppers, the urban mobility brand is unveiling a helmet for ages 1+ to support family rides...

March 12, 2024

Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team

Richmond, Calif. [March 12, 2024] /SPORTSWIRE WOMEN/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...

March 11, 2024

Ally Financial Continues to Make Women’s Sports Unmissable, Sponsors U.S. Tour for Wrexham AFC Women

DETROIT, March 11, 2024  -- Ally Financial Inc. (NYSE: ALLY), a financial services company with the United States' largest all-digital bank and a leading brand in women's sports, today announced its historic sponsorship of Wrexham AFC Women to help bring the club to the U.S. for the first time this summer for the 2024 Wrex...

March 7, 2024

Revolutionary Web App ‘Lodestar’ Sets New Standard for Sustainable Outdoor Recreation

McCALL, ID (Thursday, March 7, 2024) /SPORTSWIRE WOMEN/ - Lodestar will be celebrating International Women’s Day on Friday, March 8, 2024 by proudly unveiling its groundbreaking web app. The Lodestar app is a do-it-all outdoor adventure platform with environmental stewardship built in. Lodestar is a women-led company built on the...

March 6, 2024

Wondery Outdoors and Sender One Climbing Celebrate International Women’s Day with “Climb With Her” Festival

March 6, Los Angeles, CA /SPORTSWIRE WOMEN/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, announces its 2nd annual International Women’s Day festival, Climb With Her. Welcoming climbers of all abilities to join the...

March 6, 2024

Runner Takes on Bold Challenge: 2 Half Marathons, 2 Coasts, 2 Days and $20,000 for Autoimmune Disease Research

Washington D.C. and Portland, OR, March 2024 /ENDURANCE SPORTSWIRE/ - Gretchen Schoenstein will run two half marathons, on two coasts, in two days to raise $20,000 for autoimmune disease research at Benaroya Research Institute (BRI), a global leader in human immune system research. She’ll run the Rock N’ Roll Marathon...

March 5, 2024

INFINIT Nutrition Proudly Presents the 2024 Team INFINIT Elite Athlete Roster

Cincinnati, Ohio, March 5, 2024 /SPORTSWIRE WOMEN/ - INFINIT Nutrition, the pioneer in custom sports nutrition, is thrilled to introduce the professional and elite caliber athletes that make up the 2024 Team INFINIT Elite roster. This diverse team of top-tier athletes represents a range of disciplines including triathlon, cycling, mountain...

March 5, 2024

ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay

Austin, Texas (March 5, 2024) /SPORTSWIRE WOMEN/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...

March 4, 2024

Women’s Football Alliance Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for League and Players

New York, NY and Los Angeles, CA /SPORTSWIRE WOMEN/ –  Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, has been named the Official Development Partner of Women's Football Alliance (WFA), the premier women’s tackle football league in the United States....

March 1, 2024

Athleta Partners with Katie Ledecky, the World’s Most Decorated Female Swimmer, as Newest Member of its Power of She Collective

SAN FRANCISCO, March 1, 2024 - Today, on the first day of Women's History Month, Athleta announces a historic five-year partnership with record-breaking athlete Katie Ledecky, the world's most decorated swimmer. Ledecky joins Athleta in a wide-reaching partnership that introduces the 21-time World Champion and 10-time Olympic medalist as the newest member of...

February 28, 2024

RBC GranFondo Whistler and XFondo accepted into gender equity Same Game Challenge

[Vancouver/Whistler, BC Canada] /SPORTSWIRE WOMEN/ - The organizing team behind the cycling events RBC GranFondo Whistler and XFondo announced today that they have been successfully accepted into the Canadian Women and Sport Same Game Challenge. The Same Game Challenge “helps sport and physical activity organizations across Canada build their capacity...

February 27, 2024

Women’s Running Festival Adds New 10K to Labor Day Weekend Event

CARMEL, Ind. (February 27, 2024) /SPORTSWIRE WOMEN/ – The Women’s Running Festival, the largest women’s running event in Indiana, added a 10K race in 2024 to complement its half marathon and 5K. In addition, race organizers CRRG Events returned the event to its original date during Labor Day weekend. Set...

February 26, 2024

Oboz Footwear and the 52 Hike Challenge launch Over 50 Outside into Year 3

Bozeman, Mont. (February 26, 2024) /OUTDOOR SPORTSWIRE/ – Over 50 Outside, a program created in 2021 to inspire women over the age of 50 to take to the trails and build upon their health, fitness, confidence, and well-being, has opened registration for the 2024 season. The 2024 program, which runs from...

February 21, 2024

ESPN and Athletes Unlimited Sign Multi-Year Rights Agreement

ESPN will air AU Pro Basketball for the first time; Deal now includes all four athletes unlimited sports Over 70% of games will be distributed on linear TV, with remaining games featured on ESPN+ Reflecting the impressive growth of Athletes Unlimited as well as ESPN’s ongoing commitment to women’s pro...

February 20, 2024

ESPN Reaches Agreement with CONCACAF for W Gold Cup 2024

ESPN has reached an agreement with CONCACAF – the Confederation of North America, Central America Caribbean Association Football – to be the exclusive, Spanish-language home of the inaugural W Gold Cup, a new flagship competition for women’s soccer that will showcase eight of the top teams from the Concacaf region...