PRESS RELEASES

January 23, 2024

Milk Hosting EVERY WOMAN’S MARATHON – The Only U.S. Marathon Designed for Women, by Women

SAVANNAH, Ga., Jan. 23, 2024 -- Acknowledging the historically intimidating and male-centric nature of marathons, Milk, the original performance beverage, proudly announces Every Woman's Marathon, the only U.S. marathon designed by and for women. Scheduled for November 16, 2024, in Savannah, Georgia, this monumental event marks a new chapter in Milk's commitment to supporting women -...

January 22, 2024

Free Fly Welcomes Nicole Gormley to the Surf Ambassador Team

Charleston, SC (January 22, 2024) /SPORTSWIRE WOMEN/ - Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole Gormley. A seasoned filmmaker, photographer, and waterwoman, Nicole brings a wealth of experience, passion, and a...

January 19, 2024

Krimson Klover Debuts Fall/Winter 2024 Collection at Coterie New York and Chicago Collective Women’s Edition

Boulder, Colo. (Jan. 19, 2024)/SPORTSWIRE WOMEN/ – For the first time in the brand’s history, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, will introduce its Fall/Winter 2024 apparel collection at premier fashion trade events, Coterie New York and Chicago Collective Women’s Edition. Coterie New York happening February...

January 16, 2024

The Lottery Is Open For The USA Women’s Half Marathon In Music City

NASHVILLE /SPORTSWIRE WOMEN/ – On your mark. Get set. Go! USA Endurance Events, a road race company offering luxury racing experiences in select cities throughout the U.S., has chosen Nashville for its upcoming USA Women’s Half Marathon on Sunday, May 19, from the Gaylord Opryland Resort & Convention Center to...

January 16, 2024

From Trails to Trends: The Eco-Friendly Mission of Wander Trails

/SPORTSWIRE WOMEN/ - Wander Trails, a recently launched purpose-driven brand, is making waves in the realm of nature-inspired clothing and accessories. Founded with a deep commitment to environmental conservation, Wander Trails’ mission is to bring the essence of nature into everyday life, inspire adventures, and make a positive impact on...

January 16, 2024

Canadian Track Sprinter Micha Powell has a Memoir Coming

FOR IMMEDIATE RELEASE /SPORTSWIRE WOMEN/ – Commonwealth Games gold medalist Micha Powell’s memoir-slash-workbook titled Sprinting Through Setbacks: An Olympian’s Guide to Overcoming Self-Doubt and Imposter Syndrome, will be released in Summer 2024 with Strong Girl Publishing. Micha is a world-class Canadian Olympic sprinter specializing in the 400m, currently running for...

January 12, 2024

Krimson Klover Welcomes Susie Wagner as Director of Sales to Lead Growth in Specialty Retail

Boulder, Colo. (January 12, 2024)/SPORTSWIRE WOMEN/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, has hired Susie Wagner as the new Director of Sales. Wagner comes to Krimson Klover with extensive...

January 11, 2024

Boston Champions & Global Stars Set to Square Off at 128th Boston Marathon presented by Bank of America

BOSTON/SPORTSWIRE WOMEN/ – The 128th Boston Marathon presented by Bank of America will feature the strongest women’s field in race history, led by defending champions Hellen Obiri and Susannah Scaroni. A total of 19 women with personal bests under 2:23:00 will line up in Hopkinton aiming to earn the Open...

January 11, 2024

Dovetail Workwear Announces 2024 Maven Brand Ambassadors

PORTLAND, OREGON (January 11, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in...

January 11, 2024

The Women’s Sports Foundation Welcomes New President and Six Board of Trustees Members, as it Celebrates its 50th Anniversary

Paralympian and world record holder in Track & Field, Scout Bassett, assumes her role as President of the Women's Sports Foundation. Ally Financial's Andrea Brimmer; HighlightHer Founder, Arielle Chambers; USWNT Legend, Ashlyn Harris; Bank of America Private Bank President, Katy Knox; Retired Morgan Stanley Executive, Kathleen Kunkler; and Co-founder of...

January 10, 2024

Run Proud, Run Strong: Women’s Participation Highlighted at the Double Bridge 15K in Pensacola.

Pensacola, Fla. /SPORTSWIRE WOMEN/ - Recognizing the strength, resilience and spirit of women in the running community, the 2024 Publix Pensacola Double Bridge Run, presented by aDoor Real Estate, aims to create an empowering experience for female participants. Limited to 4,000 runners, the Double Bridge Run has become renowned for its...

January 1, 2024

Betty Designs to Launch New Sportswear Line and Site Redesign In 2024

PARK CITY, UTAH/SPORTSWIRE WOMEN/ - Over a decade after taking triathlon fashion from boring to badass, Betty Designs aims to shake the sphere once more with BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman. Since its inception, Betty Designs has thrived off disrupting the racecourse,...

December 9, 2023

LLama – a new App by CWRB

[Australia, Brisbane, 9 December 2023] /SPORTSWIRE WOMEN/ - This World Llama Day, Chicks Who Ride Bikes (CWRB) - Australia’s largest women’s cycling community – announced today that they have launched a new and improved mobile app for female cyclists. In addition to the features released on the pilot app (cwrb),...

November 27, 2023

Outdoor Industry Association Welcomes Julie Brown as New Director of Sustainable Business Innovation

BOULDER, CO (November 27, 2023)/SPORTSWIRE WOMEN/ – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today proudly announces that Julie M.H. Brown has joined the team as Director of Sustainable Business Innovation. In her new role, Brown will direct and manage OIA’s sustainability department...

November 20, 2023

Women’s-Specific Avalanche Education Scholarships Return For 2023-2024 Winter Season

Seattle, Washington (November 20, 2023)/SPORTSWIRE WOMEN/ – Backcountry Access and the American Avalanche Association are pleased to announce that they are once again coming together to present a scholarship program for female-identifying avalanche professionals. The $1,500 per-candidate scholarships will provide tuition support for women taking their Professional Level 1 or Professional Level 2 Avalanche Courses...

November 16, 2023

A Gift Guide for Strong Girls from Strong Girl Publishing

The holiday season is here, and at Strong Girl Publishing, we've got the perfect gifts to inspire and empower the young girls and women in your life. Let's dive into our holiday gift guide and discover the perfect presents that will help your daughters, nieces, grandkids, friends and teammates become...

November 14, 2023

Oiselle Names Arielle Knutson as CEO

Seattle, Wash. (November 14, 2023)/SPORTSWIRE WOMEN/ – Innovative women’s running brand, Oiselle, today announced the appointment of its new CEO, Arielle Knutson, who joins the brand from her recent post as VP Marketing for sports hydration brand, Nuun. Knutson takes over from interim CEO, Atsuko Tamura, who has been with...

November 13, 2023

Woman-Owned VIM & VIGR Celebrates Tenth Anniversary with Record Growth in Sales and Compression Sock Market

Missoula, Mont. (Nov. 13, 2023)/SPORTSWIRE WOMEN/ – VIM & VIGR, maker of stylish and comfortable compression socks for all walks of life, celebrates a decade in business with record growth in 2023. Launched with a single style of compression socks in 2013, VIM & VIGR has grown to include dozens of...

November 7, 2023

NCAA National Titles up for Grabs this Saturday in Tempe at 2023 Women’s Collegiate Triathlon National Championships

COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ - The 2023 Women’s Collegiate Triathlon National Championships are set to take place this Saturday, Nov. 11 as Tempe, Arizona, hosts the country’s top women’s varsity collegiate triathletes all vying for individual and team national titles. The event, organized by Kinetic Multisports and run in conjunction...

October 25, 2023

Transcend Capital Advisors Expands NIL Roster With #1 Ranked Junior Yana Wilson

MADISON, N.J.-- Transcend Capital Advisors today announced a name, image, and likeness (NIL) partnership with 17-year-old amateur golfer Yana Wilson, currently the #1 ranked junior in the world per the Rolex AJGA Girls Rankings. A resident of Henderson, Nevada, Wilson recently won the AJGA Girls Invitational at Streamsong Resort in...

October 24, 2023

Race Finishers Enjoy Fast Times, Friends and Food at Carmel’s Indiana Women’s Running Festival

CARMEL, Ind. (October 24, 2023) /SPORTSWIRE WOMEN/ - Temperatures may have been chilly at the start line, but race finishers brought the heat to the 2023 Indiana Women’s Running Festival on Saturday, October 21, in Carmel, Ind. A cash purse of $4,600 in total was awarded to the top finishers....

October 24, 2023

Dove and Nike Team Up to Launch BODY CONFIDENT SPORT, a First-of-its-Kind Online Coaching Program to Help Build Body Confidence in Girls Globally

ENGLEWOOD CLIFFS, N.J., Oct. 24, 2023 / -- Girls who participate in physical activity – and stay with it through adolescence – are more likely to have higher body confidence and experience benefits throughout their lives. However, NEW research from Dove and Nike reveals 45% of teenage girls globally drop out of sports -...

October 23, 2023

The USA Women’s Half Marathon Sprints Into Dallas This Month

DALLAS/SPORTSWIRE WOMEN/ – On your mark. Get set. Go! USA Endurance Events, a road race company offering luxury racing experiences in select cities throughout the U.S., has chosen Dallas for its upcoming USA Women’s Half Marathon on Saturday, Oct. 28, at White Rock Lake. Since 2013, USA Endurance Events has...

October 19, 2023

Parity Bolsters Team with Industry Veterans Devon Krivec And Marianne Schroer

[New York, NY, October 19, 2023] /SPORTSWIRE WOMEN/ - Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced industry executives Devon Krivec and Marianne Schroer have joined the company as Head of Product and Director of Marketing, respectively. With more than...

October 18, 2023

Krimson Klover Releases Winter and Outerwear 2023 Apparel Collection

Boulder, Colo. (Oct. 18, 2023)/SPORTSWIRE WOMEN/ – As the snow begins to fly, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, introduces its winter 2023 apparel collection. With cozy layers that are both practical and fashionable the collection is made for enjoying a crisp morning stroll through snow-covered...