PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
March 1, 2023
Athleta Partners with 11 Elite Athletes to Continue its Mission of Empowering Women and Girls
SAN FRANCISCO-- Today, in honor of Women's History Month and the upcoming International Women's Day, Athleta announced a new, dynamic community of inspirational brand partners who are both accomplished athletes and champions of women supporting women. Aligned with Athleta’s mission to empower women and girls, The Power of She Collective...
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March 1, 2023
First Bourn Commits $100,000 to Scholarship Fund to Support U.S. Professional Female Endurance Athletes
Charlotte, North Carolina USA – March 1, 2023 /SPORTSWIRE WOMEN/ – First Bourn, a co-operative advocacy and endurance sports venture at the intersection of purpose and profit, today announces their commitment of $100,000 towards the Futures Fund, a college sponsorship program for the endurance sports industry. The fund is a female-focused...
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February 28, 2023
Wild Rye Launches Versatile Technical and Lifestyle Collections for Spring 2023
Sun Valley, ID (Feb. 28, 2023) /SPORTSWIRE WOMEN/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announces the launch of its spring 2023 collection featuring 15 new styles and product updates spanning bike, everyday fitness, and lifestyle products. This season’s collection boasts vibrant...
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February 24, 2023
USA Triathlon Launches Women’s Series, Featuring Women’s-Only Triathlons Across the Country
COLORADO SPRINGS, Colo. /SPORTSWIRE WOMEN/ – USA Triathlon today announced the 15 women’s-focused multisport events that are a part of the inaugural USA Triathlon Women’s Series. The series highlights prominent women’s races across the country that give female athletes, from beginner to experienced, a space to celebrate and engage with other...
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February 23, 2023
Skechers Launches Fashion Collaboration With Diane von Furstenberg
LOS ANGELES -- Confidence meets comfort in an exciting new footwear and apparel collaboration between Skechers and fashion industry icon, Diane von Furstenberg. Launching globally, Skechers x DVF is a celebration of effortless style and fashion-forward design that blends the designer’s signature prints and bold colors with the unparalleled comfort...
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February 22, 2023
Black Woman-Owned Sock Brand, Tough Cutie, Lands Coveted Retail Partnership with REI Co-op
Austin, Texas (February 22, 2023) /SPORTSWIRE WOMEN/ – Tough Cutie, the active lifestyle sock brand dedicated to creating a positive impact for women adventurers and entrepreneurs, today announced a major retail expansion, bringing its best-selling sock style to 35 REI Co-op stores nationwide and online. In its first six months of...
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February 22, 2023
Independent Running Apparel Brands Janji and Oiselle Announce Merger
February 22, 2023 /SPORTSWIRE WOMEN/ - Janji, a Boston-based running apparel brand on a mission to expand access to safe drinking water worldwide, and Oiselle, a Seattle-based by and for women athletic apparel company, announced that they will enter a collaborative partnership through a merger, facilitated by Digsbury Ventures. The...
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February 16, 2023
Wondery Brand Celebrates International Women’s Day with “The Onsight” Climbing Festival
Los Angeles, CA (February 16, 2023) /SPORTSWIRE WOMEN/ – Wondery, an apparel and gear brand on a mission to empower women in the outdoors, will celebrate International Women’s Day with its inaugural climbing festival, The Onsight. An annual festival launching Saturday, March 4, The Onsight will gather climbers and those...
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February 16, 2023
Belgian Waffle Ride Teams up with INFINIT Nutrition as Official Hydration and Recovery Partner
Cincinnati, Ohio, February 16, 2023 /SPORTSWIRE WOMEN/ – Monuments of Cycling, producer of The Belgian Waffle Ride (BWR), is excited to announce a new partnership with INFINIT Nutrition to support the riders of all the 2023 editions of the BWR, all of which are a part of the largest and premier...
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February 15, 2023
P3R Celebrates International Women’s Day with a Limited-edition, Women’s Day-themed Box Filled with Fitness Items and Goodies
PITTSBURGH, PA /ENDURANCE SPORTSWIRE/ – Celebrating International Women’s Day, P3R will once again launch a limited-edition, Women’s Day-themed box curated with fitness items and goodies that will support and empower women along their wellness journeys. For each box sold, $10 will be donated directly to Girls on the Run of Magee-Womens...
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February 14, 2023
Jason Derulo and Danny White Launch Pro Volleyball Federation Team in Omaha
FRISCO, Texas and COLUMBUS, Ohio, Feb. 14, 2023 -- One of the United States' most rabid volleyball hotbeds now boasts a team in North America's premier women's professional volleyball league, as Omaha businessman Danny White and performance artist Jason Derulo announced that they will launch a Pro Volleyball Federation franchise in Omaha, Nebraska during the league's inaugural 2024 season. White and Derulo announced their new...
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February 10, 2023
Best Women’s Field in European Triathlon History at Roth
ROTH /SPORTSWIRE WOMEN/ – There has never been such a top field at a long distance race outside Hawaii. With Anne Haug, Daniela Ryf and the reigning Kona winner Chelsea Sodaro, three world champions and two Roth winners will fight for the title at DATEV Challenge Roth powered by hep...
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February 9, 2023
WRCC Achieves Non-Profit Status, Launches Membership
CONROE, TEXAS - FEBRUARY 9, 2023 /SPORTSWIRE WOMEN/ - The Women's Running Coaches Collective (WRCC), a non-profit dedicated to promoting the opportunities and culture of track, field, and distance running for female coaches and athletes, is proud to announce the launch of its membership program. The WRCC is leading a...
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February 6, 2023
Join the Revolution with Leia Affiliate Program: Unleash Your Potential and Improve Your Income
Shreveport, LA \ 6-Feb-2023 \ Leia /SPORTSWIRE WOMEN/- Leia is proud to announce its new Affiliate Program, designed for individuals who are looking to supplement their income while making a positive impact on the world. College students, teachers, social workers, and anyone with a desire to change the world for...
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February 3, 2023
Broad Beta launches new podcast with in-depth interviews of women, gender queer climbers and skiers
Bozeman, MT (Feb. 3, 2023) /SPORTSWIRE WOMEN/ – Through special events and written and audio media, Broad Beta — a newly launched media outlet — empowers, inspires and creates belonging for a diverse, underserved outdoor community. Conceived by Jeannie Wall and Leslie Gains-Germain while climbing the Nose on El Capitan,...
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January 29, 2023
The RunnerBox and Another Mother Runner Release Limited Edition Valentine’s Day Box That Will Make Any Runner’s Heart Race
/SPORTSWIRE WOMEN/ - The RunnerBox, the leading provider of athletic gift boxes, and Another Mother Runner, a prominent community of like-minded female runners, have partnered to release a co-branded Valentine’s Day box. The pair have collaborated on a Valentine’s Day special edition twice in the past, both times producing hits that...
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January 28, 2023
Louisiana New Product Development Company Launches The Leia Sustainable Menstrual Cup
SHREVEPORT, LA – January 2023 /SPORTSWIRE WOMEN/ - Louisiana New Product Development Company, has launched a new game-changing product for the feminine hygiene market. The newly launched Leia Sustainable Menstrual Cup was designed by OBGYN Lena Dolgan specifically for those with low cervix and weakened pelvic floor muscles. LA New...
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January 24, 2023
Heidi Muller Leads a Buy Out of the Adventure Racing World Series
23/01/2023 /SPORTSWIRE WOMEN/ - The Adventure Racing World Series is under new ownership after the company was purchased from Geocentric Outdoors (Australia) by a consortium of investors lead by current CEO, Heidi Muller. Muller has been CEO for the past year, and in full operational charge of the global adventure...
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January 13, 2023
After a successful first year, the Gone Graveling Festival presented by BMC is returning to Bentonville, AR for a one-of-a-kind experience for women gravel cyclists
Victoria, B.C. January 13, 2023 /ENDURANCE SPORTSWIRE/ – Girls Gone Gravel and Feisty Media are thrilled to announce that The Gone Graveling Festival presented by BMC will be returning to Bentonville, AR for a second year. The event, which celebrates all things gravel cycling, will take place on the weekend of May...
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January 12, 2023
Polar Explorer Caroline Côté Reaches South Pole in 34 Days
VANCOUVER, CANADA (January 2023) /SPORTSWIRE WOMEN/ - With utmost excitement, Caroline Côté, endurance athlete and polar explorer, has reached the South Pole in amazing world record time of 34 days 2 hours and 53 mins, after setting off from the Hercules Inlet on December 9, 2022. Caroline is now the...
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January 11, 2023
4th Annual International Women’s Day Bike Ride Spreads the Message of Diversity, Equity, And Inclusion
LOMBARD, Illinois /SPORTSWIRE WOMEN/ - On March 8-12, 2023, nonprofit Inspyrd Movement™ will be hosting their 4th annual International Women’s Day – Together We Ride™ global cycling event. As in years past, participants are encouraged to ride their bikes anywhere, any distance, outdoors or inside, in a group or solo...
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January 10, 2023
Uniting to Preserve Women’s Sports: Global Launch of International Consortium on Female Sport
CONNECTICUT, US /SPORTSWIRE WOMEN/ - The new International Consortium on Female Sport (ICFS) launched globally, debuting January 9, 2023, as the preeminent international lobby group to advocate for the preservation of the female sport category worldwide. This comes at a time when more international governing sports bodies, including the International Olympic Committee...
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January 3, 2023
Los Angeles Sparks Name Leading Industry Executive Karen Bryant Chief Administrative Officer & General Manager
LOS ANGELES (Jan. 3, 2023) – Los Angeles Sparks Owner and Managing Partner Eric Holoman announced today the appointment of Karen Bryant to the role of Chief Administrative Officer and General Manager. Bryant will oversee both business and basketball operations for the three-time WNBA champions. Bryant has served in executive leadership...
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December 27, 2022
Gasparilla Distance Classic Association teams up with ABC Action News as The Official and Exclusive Television Station of The Publix Gasparilla Distance Classic Race Weekend in Tampa, Fl
Dec. 27, 2022 / TAMPA /SPORTSWIRE WOMEN/ – ABC Action News is the Publix Gasparilla Distance Classic’s Official and Exclusive Television Station and, title sponsor of its ABC Action News Health & Fitness Expo and ABC Action News Military Challenge. “We’re thrilled ABC Action News chose the Publix Gasparilla Distance Classic...
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December 23, 2022
Virginia’s Blue Ridge TWENTY24 Releases Full 2023 Team Roster
ROANOKE, Va. (December 2022) /SPORTSWIRE WOMEN/ – Virginia’s Blue Ridge TWENTY24 professional cycling has released its full roster for the 2023 season, featuring a diverse squad of track, mountain biking, gravel, ultra, Zwift eSports, and para-cycling athletes. The list includes longtime team member, Tokyo Olympic medalist, and 2022 Omnium World...