PRESS RELEASES
Browse the latest press releases from companies serving the women's sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.-
October 13, 2023
How To Watch: Women’s 2023 Vinfast IRONMAN World Championship Kailua-Kona, Hawai’i
KAILUA-KONA, Hawai`i /SPORTSWIRE WOMEN/ - The women take center stage in the first-ever female-only race at the VinFast IRONMAN World Championship in Kailua-Kona. On Saturday, October 14, the best female professional and amateur triathletes in the world will battle it out in a bid to be crowned 2023 VinFast IRONMAN...
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October 13, 2023
The Women’s Sports Foundation’s Annual Salute to Women in Sports® Convenes Hundreds to Celebrate Milestone Year and Girls and Women in Sports
NEW YORK, Oct. 12, 2023 -- As interest and investment in women's sports continues to grow globally, hundreds of supporters gathered on Thursday night at the Women's Sports Foundation's (WSF) Annual Salute to Women in Sports. Recognized as the biggest night in women's sports, the event's programming looked ahead to the organization's 50th...
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October 12, 2023
How To Watch: Women’s 2023 VinFast IRONMAN World Championship Kailua-Kona, Hawai’i
- Live race day coverage for professional women will air globally on Saturday, October 14 beginning at 4:30 a.m. HAST / 10:30 a.m. ET / 4:30 p.m. CEST; full details found on IRONMAN Live - Live LÉquipe will begin their coverage at 6:00 p.m. CEST - HR Fernsehen and Sportschau...
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October 12, 2023
Derby based boobydoo pledge to fit 1000 women with the best sports bras for them
12th October 2023 - Derby, UK /SPORTSWIRE WOMEN/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. The choice of elite...
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October 11, 2023
National Women’s Soccer League Launches Performance Medicine Solution From Kitman Labs As Advanced EMR
New York, NY and Menlo Park, CA October 11, 2023/SPORTSWIRE WOMEN/ – The National Women’s Soccer League and Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organizations use data, today announced a new deal that, beginning in 2024, will provide all current and...
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October 9, 2023
Historic Day Awaits for Female Triathletes As Kailua-Kona Welcomes First Standalone Women’s Vinfast IRONMAN World Championship Race
KAILUA-KONA, Hawai`i (October 9, 2023) /SPORTSWIRE WOMEN/ - For the first time in the event’s 40-plus year history, the spotlight will exclusively shine on female triathletes as Kailua-Kona, Hawai`i will welcome the first standalone Women’s VinFast IRONMAN® World Championship triathlon on October 14. Over 2,000 registered of the world best...
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October 5, 2023
Dovetail Workwear Announces 2023 Partnership with Geological Society of America
PORTLAND, OREGON (October 5, 2023)/SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere made by, for, and with women - is excited to announce its official sponsorship of the Geological Society of America (GSA) annual conference, GSA Connects, held in Pittsburgh, PA from...
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October 4, 2023
RECCO partners with AIARE to support Women’s Mentorship Program
STOCKHOLM, Sweden. (Oct. 4, 2023)/SPORTSWIRE WOMEN/ – RECCO, manufacturer of rescue technology that makes backcountry travelers more searchable, has partnered with the American Institute for Avalanche Research and Education (AIARE) to support the institute’s Women’s Mentorship Program. The partnership will enhance AIARE instructor and student awareness of RECCO technology and how...
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September 28, 2023
MEC Expands Sizing for Both Technical Hiking and Skiing Collections
VANCOUVER, B.C. — (September 28, 2023) /SPORTSWIRE WOMEN/ – Mountain Equipment Company(MEC), Canadian retailer and outdoor gear brand, is beyond excited to announce the addition of plus sizes to their technical apparel collections for fall and winter. MEC believes that every woman should have the opportunity to participate in and enjoy...
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September 27, 2023
Women’s Professional Athlete Field Announced for VinFast IRONMAN World Championship in Kailua-Kona, Hawai`I
- For the first time in the 40-plus year history of triathlon’s pinnacle event, professional and age group women will have their own edition of the VinFast IRONMAN World Championship triathlon in Kailua-Kona, Hawai`i on October 14 - Defending IRONMAN World Champion Chelsea Sodaro (USA) headlines the field in a...
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September 26, 2023
Wild Rye Expands Lifestyle Collection With New Fleece Kit for Fall 2023
Sun Valley, ID (Sept. 26, 2023)/SPORTSWIRE / – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, announces the launch of its fall 2023 collection featuring an on-trend Hi-Pile Fleece Pullover and Jogger, the ultimate comfort-forward lifestyle kit. The collection also features a rollout of new...
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September 26, 2023
boobydoo announced as Official Sports Bra Supplier for Bristol Sport
26th September 2023 - Derby, UK/SPORTSWIRE WOMEN/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. Their vision is to provide...
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September 22, 2023
Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship
Seattle, Wash. (September 22, 2023)/SPORTSWIRE WOMEN/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for the 2024 Olympic Marathon Trials in Orlando, FL. Oiselle has selected four unsponsored Olympic hopeful...
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September 18, 2023
Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team
Westport, CT (September 19, 2023) /SPORTSWIRE WOMEN/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...
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September 14, 2023
Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections
NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...
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September 14, 2023
Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections
NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...
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September 14, 2023
Revamped Indiana Women’s Running Festival Adds Events, Fundraising for Breast Cancer Awareness Month
CARMEL, Ind. (September 14, 2023) /SPORTSWIRE WOMEN/ – CRRG Events announced today that the 13th annual Indiana Women’s Half Marathon has grown to include four races as the revamped Indiana Women’s Running Festival. In addition to the half marathon, the Indiana Women’s Running Festival will include the Women’s 4-Miler, Women’s...
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September 5, 2023
Dovetail Workwear & Northwest Maritime Center Set Sail On ‘23/24 Partnership
PORTLAND, OREGON (September 5, 2023) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the Northern Hemisphere’s largest exclusively women’s workwear apparel company made by, for, and with women – is excited to announce its official partnership with the Northwest Maritime Center to continue to build community on and off the water, empower...
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August 30, 2023
Wondery Outdoors Relaunches Toward Greater Diversity, Inclusivity, Empowerment
August 30, Los Angeles, Calif. /SPORTSWIRE WOMEN/ – Wondery Outdoors, the women’s apparel and gear brand on a mission to be the most diverse and inclusive brand in the outdoor industry, is relaunching to consumers, today. Beyond new paths of engagement through messaging, visuals, and social channels, Wondery is looking...
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August 29, 2023
COROS announces the PACE 3 GPS Sport Watch
IRVINE, California / AUGUST 29, 2023/SPORTSWIRE WOMEN/ – COROS Wearables Inc., makers of GPS sports wearables and training software for multi-sport athletes, today announced the launch of the PACE 3, its latest performance-focused sport wearable and successor to The PACE 2, which packs an even more powerful punch. Improving on its...
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August 27, 2023
Back-To-Back: United States Taylor Knibb Defends Her Title At The 2023 Vinfast IRONMAN 70.3 World Championship Triathlon In Lahti, Finland
LAHTI, Finland (Aug. 26, 2023) /SPORTSWIRE WOMEN/ - American Olympian Taylor Knibb captured her second VinFast IRONMAN® 70.3® World Championship title in Lahti, Finland, on Saturday. After exiting the ROKA swim course in the top-3, Knibb quickly gained the lead on the FULGAZ bike course and never looked back. Putting...
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August 15, 2023
The Best Down Joggers of 2023
/SPORTSWIRE WOMEN/ - “Cute, comfy, hug all the right places! Love these joggers! Cannot wait for frigid temps to wear again!” “It’s like having 2 cozy sleeping bags on your legs.” The Down Joggers We’ve All Been Waiting For are finally here! Combining Style, Comfort, and Performance, Buttnski’s Blue River Down...
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August 8, 2023
Norrøna Reveals New ‘Tailored for Her’ Collection, Rigorously Tested by the Brand’s U.S Women Ambassadors
OSLO, Norway (Aug. 8, 2023)/SPORTSWIRE WOMEN/ – Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, is proud to present its new ‘Tailored for Her’ women’s specific ski and mountaineering specific products, which will be available for Fall of 2023. The brand also shared updates on its U.S. women’s ambassador...
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August 4, 2023
Valente Wins 2023 World Championship Scratch Race
GLASGOW /SPORTSWIRE WOMEN/ - During the evening session of the second day at the Sir Chris Hoy Velodrome, Jennifer Valente (San Diego; TWENTY24 Pro Cycling) tackled her first individual event, the Women’s Scratch Race. The 40-lap race was action-packed, with attacks breaking up the group in the latter half of the...
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August 3, 2023
lululemon Announces the Formation of Mental Wellbeing Global Advisory Board
VANCOUVER, British Columbia-- lululemon (NASDAQ:LULU) today announced the creation of a Mental Wellbeing Global Advisory Board to help the company develop best practices and influence a global conversation to improve mental wellbeing outcomes for both employees and communities around the world. The Advisory Board is comprised of 11 leaders representing...