SPONSORSHIP NEWS

January 24, 2024

Smith eyes new partnership with Human Powered Health Cycling

Smith has confirmed its partnership with Human Powered Health (HPH) Cycling – a UCI Women’s World Tour team – becoming the official performance eyewear and helmet provider for the 2024-25 seasons. For use in training and competition, Smith has outfitted the team with its best-selling road helmet, the Trace, the aerodynamic Ignite helmet,...

January 12, 2024

Women’s sport set to push US sponsorship revenue above ‘US$8bn’ in 2024

Last year, SponsorUnited found that the collective sponsorship revenue for US major professional sports outfits totaled US$6.7 billion. With leagues expanding overall inventory and offering entirely new categories, such as AR signage, there are plenty of opportunities that could appeal to new and existing advertisers. SP

January 11, 2024

Dovetail Workwear Announces 2024 Maven Brand Ambassadors

PORTLAND, OREGON (January 11, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in...

December 18, 2023

The WNBA Is Teaming Up With Women-Led Businesses

Finding the right partnership can be a slam dunk for a business--and women-led businesses are increasingly finding that partner in the Women's National Basketball Association. There's good reason for increased interest in the league; the WNBA audience has grown 43 percent year-over-year. More broadly, viewership of women's sports has surged in recent years, and...

December 11, 2023

Inside the Larger Sponsorships and Rising Popularity of Women’s Golf

Alison Lee and Nasa Hataoka, who tied for second, each won $445,000. The big payday follows the rising popularity of women’s golf, and it’s a sign of the larger sponsor commitments supporting the earnings opportunities for professional women golfers. In 2024, the CME Group Tour Championship total purse will grow...

November 20, 2023

Women’s-Specific Avalanche Education Scholarships Return For 2023-2024 Winter Season

Seattle, Washington (November 20, 2023)/SPORTSWIRE WOMEN/ – Backcountry Access and the American Avalanche Association are pleased to announce that they are once again coming together to present a scholarship program for female-identifying avalanche professionals. The $1,500 per-candidate scholarships will provide tuition support for women taking their Professional Level 1 or Professional Level 2 Avalanche Courses...

October 25, 2023

Transcend Capital Advisors Expands NIL Roster With #1 Ranked Junior Yana Wilson

MADISON, N.J.-- Transcend Capital Advisors today announced a name, image, and likeness (NIL) partnership with 17-year-old amateur golfer Yana Wilson, currently the #1 ranked junior in the world per the Rolex AJGA Girls Rankings. A resident of Henderson, Nevada, Wilson recently won the AJGA Girls Invitational at Streamsong Resort in...

October 24, 2023

Olivia Dunne’s Livvy Fund makes partnership with Accelerator Active Energy to deliver NIL deals for teammates

LSU gymnast and social media star Olivia Dunne’s "Livvy Fund" and Accelerator Active Energy announced a partnership on Tuesday that will deliver a first-of-its-kind NIL deal to several of her gymnast teammates. Accelerator Active Energy is the first brand to do NIL deals through the Livvy Fund, which will make eight different...

October 17, 2023

Why Reebok Signing Women’s College Basketball Star Angel Reese Is a Major Statement for the Brand

During his college days, Shaquille O’Neal was a force on the court at LSU. For his first athlete signing as president of Reebok Basketball, he recruited a baller who is currently dominating at his alma mater. Today, Reebok announced that it has signed LSU women’s basketball star Angel Reese. This...

October 12, 2023

KPMG extends with Women’s PGA through ’28

KPMG has made another major investment in women’s golf, extending its deal to title sponsor the KPMG Women’s PGA Championship through 2028. KPMG has been the title sponsor of the women’s major since the 2015 tournament. The deal was previously extended in 2017 and ran through this past summer’s event....

October 12, 2023

KPMG extends with Women’s PGA through ’28

KPMG has made another major investment in women’s golf, extending its deal to title sponsor the KPMG Women’s PGA Championship through 2028. KPMG has been the title sponsor of the women’s major since the 2015 tournament. The deal was previously extended in 2017 and ran through this past summer’s event....

October 6, 2023

NWSL Strikes 4-Year Media Deals With ESPN, Amazon, CBS and Scripps

The NWSL has reached agreements on its next round of media deals, divvying up league rights between ESPN, CBS, Amazon and Scripps. The deals run for four years, allowing the league to hit the market again directly after the 2027 World Cup. The league is emphasizing reach with its media deals. Spread between multiple linear and streaming...

October 5, 2023

Dovetail Workwear Announces 2023 Partnership with Geological Society of America

PORTLAND, OREGON (October 5, 2023)/SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere made by, for, and with women - is excited to announce its official sponsorship of the Geological Society of America (GSA) annual conference, GSA Connects, held in Pittsburgh, PA from...

September 26, 2023

boobydoo announced as Official Sports Bra Supplier for Bristol Sport

26th September 2023 - Derby, UK/SPORTSWIRE WOMEN/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. Their vision is to provide...

September 22, 2023

Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship

Seattle, Wash. (September 22, 2023)/SPORTSWIRE WOMEN/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for the 2024 Olympic Marathon Trials in Orlando, FL. Oiselle has selected four unsponsored Olympic hopeful...

September 18, 2023

Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team

Westport, CT (September 19, 2023) /SPORTSWIRE WOMEN/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...

September 18, 2023

The story behind New Balance’s ‘Call Me Champion’ campaign for Coco Gauff

Last year, Gauff extended her New Balance contract after becoming the only active player in pro women’s tennis with a signature sneaker. And, at this year’s US Open, she laced up her shoe, the New Balance CG1, en route to winning her first career Grand Slam title. To celebrate the...

September 6, 2023

UConn star Paige Bueckers signs multiyear deal with Nike

UConn women's basketball guard Paige Bueckers has signed a deal with Nike, the company announced Wednesday. "I am blessed and honored to announce my partnership with Nike," Bueckers said in a statement. "Joining the Nike family is a childhood dream come true. I can't wait to see what we accomplish...

September 5, 2023

Dovetail Workwear & Northwest Maritime Center Set Sail On ‘23/24 Partnership

PORTLAND, OREGON (September 5, 2023) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the Northern Hemisphere’s largest exclusively women’s workwear apparel company made by, for, and with women – is excited to announce its official partnership with the Northwest Maritime Center to continue to build community on and off the water, empower...

September 1, 2023

Spain’s Kissing Scandal Comes for Soccer’s Sponsors

Luis Rubiales, the president of the Spanish football federation who forcibly kissed star forward Jenni Hermoso on the lips after the Women’s World Cup final, has a multiplying list of enemies. If world soccer’s governing body, Spanish prosecutors, the government, the coaches, the players, their union or his own federation’s...

August 20, 2023

EF Education-TIBCO-SVB will fold at the end of the 2023 season

News broke on Friday morning that staff and riders from the EF Education-TIBCO-SVB team were said to be scrambling to find a home next year as the future was looking bleak, with management struggling to recoup the loss of the program's major sponsors. Belgian publication Sporza was quick to point the finger at Linda Jackson,...

August 17, 2023

Tennis World Champion Iga Swiatek Joins Team Visa as Newest Global Brand Ambassador

Visa has signed tennis champion Iga Swiatek to its roster of Team Visa athletes from around the globe, preparing to compete at The Olympic & Paralympic Games Paris 2024. In 2020, at the impressive age of 19, Swiatek made history as the first-ever Polish tennis player to win a Grand...

August 17, 2023

After the Women’s World Cup, what’s next for brands in women’s sports?

The US women’s national soccer team might have missed its shot at a three-peat—aka winning three World Cups in a row—but that doesn’t mean momentum around women’s sports is slowing down. This summer’s Women’s World Cup not only had fans and brands around the world hyped about women’s soccer, but...

August 14, 2023

New Balance Inks Stanford’s Brink As First Women’s Hoops Ambassador

Stanford basketball star Cameron Brink has signed with New Balance, becoming the first women’s basketball player to join the shoe and apparel company. Brink, a senior who averaged 15.1 points per game last season, will appear in ad campaigns for New Balance. FOS

August 3, 2023

Nike is the brand with the most Women’s World Cup endorsements: report

A report from sports and entertainment intelligence platform SponsorUnited examined which Women’s World Cup players see the most brand love, based on an analysis of about 230 brands, 120 athletes, and 900 social posts between July 1 of last year and this year. Marketing Brew