SPONSORSHIP NEWS

March 28, 2024

Women’s basketball’s best talk NIL truths

Although one of the hottest topics in sports, NIL also is one of the most misunderstood. Bird, Ogwumike, Boston and Bueckers get to the truths about the impact of NIL on women’s college basketball. As Bueckers says during the conversation, “I think it’s interesting how everybody thinks they know everything...

March 27, 2024

State Farm® re-signs as title sponsor for WNBA Friday Night Spotlight on ION, invests in programming for NWSL

State Farm has signed a new multiyear agreement to serve as title sponsor of the State Farm WNBA Friday Night Spotlight on ION. It was also title sponsor for the 2023 WNBA season, the first for which Scripps Sports televised weekly regular-season games on Friday nights on ION, a national...

March 26, 2024

Nothing But Net: Epsilon First to Offer NIL Deal for all Women’s D1 Basketball Tournament Participants

Epsilon, a global advertising and marketing technology company, today announced it is partnering with Opendorse, the leading athlete marketplace and NIL technology company, to launch "Work Together to Win Together," the first and only name, image and likeness (NIL) deal available to every female student-athlete participating in the Women's Division I...

March 25, 2024

2024 Could Be a Make-Or-Break Year for the Tour de France Femmes

If there’s one depressing fact I’ve learned in nearly two decades of covering women’s cycling, it’s that, sadly, there’s rarely a moment to rest on one’s laurels in this sport—and that’s particularly true for race organizers, and team owners. Just because a race does fantastically well one year in terms...

March 22, 2024

With March Madness Here, Jordan Brand Signs LSU Women’s College Basketball Star Mikaylah Williams

March Madness is underway, and Jordan Brand has signed one of the tournament’s most promising stars to a name, image and likeness (NIL) deal. The namesake brand of NBA icon Michael Jordan announced Friday that it has added LSU guard Mikaylah Williams to its star-studded athlete roster. FN

March 21, 2024

Saucony signs pro runner Vanessa Fraser

A seven-time All-American from Stanford University, Fraser, 27, has set personal bests in the 3,000m indoors (8:51); 5,000m indoors (14:48); 10,000m (31:52); and half marathon (1:11:00). Fraser, who turned pro in 2018, is currently based in San Francisco and trains with Team Boss, an elite distance running team located in...

March 20, 2024

Female athletes make up 52% of top 100 college stars with NIL deals

Female athletes made up more than half (52 per cent) of a list of college athletes with the most number of name, image and likeness (NIL) deals during the 2023/24 season – an increase from 38 per cent year-on-year, according to SponsorUnited’s NIL Marketing Partnerships 2023/24 report. The increasing popularity...

March 19, 2024

Sprouts Farmers Market Announces New NIL Deals

PHOENIX-- Sprouts Farmers Market will continue its long-term commitment to women’s athletics by announcing eight new individual Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. To date, Sprouts has executed more than 150 female athlete deals through NIL partnerships, solidifying its position...

March 15, 2024

South Carolina’s Fulwiley signs NIL deal with Curry Brand

South Carolina freshman MiLaysia Fulwiley has become Curry Brand's first official collegiate athlete after signing a multi-year, NIL partnership with the company associated with NBA champion Stephen Curry. Fulwiley was named Southeastern Conference Tournament MVP on Sunday, helping the top-ranked Gamecocks move to 32-0 in winning the title for the eighth time in...

March 12, 2024

Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team

Richmond, Calif. [March 12, 2024] /SPORTSWIRE WOMEN/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...

March 11, 2024

Ally Financial Continues to Make Women’s Sports Unmissable, Sponsors U.S. Tour for Wrexham AFC Women

DETROIT, March 11, 2024  -- Ally Financial Inc. (NYSE: ALLY), a financial services company with the United States' largest all-digital bank and a leading brand in women's sports, today announced its historic sponsorship of Wrexham AFC Women to help bring the club to the U.S. for the first time this summer for the 2024 Wrex...

March 5, 2024

Las Vegas Aces announce multimillion-dollar partnership with Ally Bank

The Las Vegas Aces and Ally Bank announced Tuesday a multimillion-dollar, multi-year deal ahead of the 2024 WNBA season. Last year, Ally Bank committed to equally splitting its investments in men's and women's sports by 2027. Since, the company has inked deals with the National Women's Soccer League (NWSL) and the...

March 5, 2024

INFINIT Nutrition Proudly Presents the 2024 Team INFINIT Elite Athlete Roster

Cincinnati, Ohio, March 5, 2024 /SPORTSWIRE WOMEN/ - INFINIT Nutrition, the pioneer in custom sports nutrition, is thrilled to introduce the professional and elite caliber athletes that make up the 2024 Team INFINIT Elite roster. This diverse team of top-tier athletes represents a range of disciplines including triathlon, cycling, mountain...

March 5, 2024

ROKA Extends Partnership with IRONMAN World Champion Lucy Charles-Barclay

Austin, Texas (March 5, 2024) /SPORTSWIRE WOMEN/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, is thrilled to expand their current partnership with IRONMAN World Champion Lucy Charles-Barclay on a multi-year agreement to include both performance eyewear and...

March 4, 2024

Nike unveils clever Caitlin Clark billboard setup after Iowa star made history

Caitlin Clark needed 18 points vs. No. 2 Ohio State on Sunday to break Pete Maravich's career scoring mark. The Iowa star proceeded to drop 35 points in a 93-83 win to become the new record holder for the most points scored all-time in D1 college basketball. Nike, who signed...

March 4, 2024

Women’s Football Alliance Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for League and Players

New York, NY and Los Angeles, CA /SPORTSWIRE WOMEN/ –  Parity, the sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, has been named the Official Development Partner of Women's Football Alliance (WFA), the premier women’s tackle football league in the United States....

March 1, 2024

Athleta Partners with Katie Ledecky, the World’s Most Decorated Female Swimmer, as Newest Member of its Power of She Collective

SAN FRANCISCO, March 1, 2024 - Today, on the first day of Women's History Month, Athleta announces a historic five-year partnership with record-breaking athlete Katie Ledecky, the world's most decorated swimmer. Ledecky joins Athleta in a wide-reaching partnership that introduces the 21-time World Champion and 10-time Olympic medalist as the newest member of...

February 13, 2024

Pixel is now the Official Mobile Phone of the National Women’s Soccer League

Google Pixel is teaming up with the National Women's Soccer League (NWSL), one of the fastest-growing leagues in professional sports, as its Official Mobile Phone. Pixel puts the best of Google’s AI, services and features in the palm of your hand, and now NWSL fans can use it to stay...

February 8, 2024

Bay FC Announces Founding Partner Sponsorship with PNC Bank

SAN FRANCISCO, (Feb. 7, 2024) – Bay FC, the new women’s professional soccer franchise representing the Bay Area in the National Women’s Soccer League (NWSL), today announced a multi-year partnership with PNC, one of the largest diversified financial services institutions in the United States. PNC Bank will be a Founding Partner...

February 7, 2024

Tampa Bay Sun FC Names Parity Official Development Partner to Expand Sponsorship Opportunities and Professional Development for Club and Team Players

New York, NY and Tampa, FL, February 7, 2023 /SPORTSWIRE WOMEN/ - In celebration of National Girls and Women in Sports Day (NGWSD) Tampa Bay Sun FC has announced a new partnership with sports marketing and sponsorship platform  Parity. The partnership will enable the company to share their suite of services...

February 6, 2024

Tifosi Optics Welcomes Stephanie Pi to Brand Ambassador Program

Watkinsville, GA (February 6, 2024) /SPORTSWIRE WOMEN/ - Tifosi Optics, a leading sport and lifestyle sunglasses brand, has announced a partnership with marathoner, certified run coach, physical therapist, and content creator, Stephanie Pi. As a Tifosi ambassador, Stephanie will equip the Tifosi community with the knowledge and tools to establish...

February 5, 2024

Pinarello enter Women’s WorldTour for first time with Roland Cycling

The legendary Italian bike manufacturer Pinarello has made its first entry into the Women's WorldTour, with the Treviso-based brand announced as the official bike partner of Swiss WorldTeam Roland Cycling. The Italian bike manufacturer will supply bikes to Swiss Women's WorldTeam, who counts Olympic champion Anna Kiesenhofer amongst its ranks. GCN

January 30, 2024

Brooks Announces Shoe Deal With Former Nike Runner Kara Goucher

Brooks on Monday announced a new footwear deal with Kara Goucher, the two-time Olympian and three-time NCAA Champion runner. The deal includes a footwear sponsorship as well as speaking engagement and athlete collaboration opportunities. It will kick off with the U.S. Olympic Marathon Trials in Orlando in February. Goucher, who...

January 26, 2024

Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist

PORTLAND, OREGON (January, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as its newest Maven ambassador. Congdon’s colorful, graphic illustrations have graced art exhibits, murals, books,...

January 25, 2024

Zoot Sports Signs World Champion Triathlete, Holly Lawrence

Carlsbad, California /SPORTSWIRE WOMEN/ – Zoot Sports, the global leader in triathlon apparel, is thrilled to announce the signing of elite professional triathlete Holly Lawrence in a multi-year sponsorship. Lawrence is a World Champion long-course triathlete, with a major victory at the IRONMAN 70.3 World Championships in 2016. As part...