SPONSORSHIP NEWS

October 24, 2023

Olivia Dunne’s Livvy Fund makes partnership with Accelerator Active Energy to deliver NIL deals for teammates

LSU gymnast and social media star Olivia Dunne’s "Livvy Fund" and Accelerator Active Energy announced a partnership on Tuesday that will deliver a first-of-its-kind NIL deal to several of her gymnast teammates. Accelerator Active Energy is the first brand to do NIL deals through the Livvy Fund, which will make eight different...

October 17, 2023

Why Reebok Signing Women’s College Basketball Star Angel Reese Is a Major Statement for the Brand

During his college days, Shaquille O’Neal was a force on the court at LSU. For his first athlete signing as president of Reebok Basketball, he recruited a baller who is currently dominating at his alma mater. Today, Reebok announced that it has signed LSU women’s basketball star Angel Reese. This...

October 12, 2023

KPMG extends with Women’s PGA through ’28

KPMG has made another major investment in women’s golf, extending its deal to title sponsor the KPMG Women’s PGA Championship through 2028. KPMG has been the title sponsor of the women’s major since the 2015 tournament. The deal was previously extended in 2017 and ran through this past summer’s event....

October 12, 2023

KPMG extends with Women’s PGA through ’28

KPMG has made another major investment in women’s golf, extending its deal to title sponsor the KPMG Women’s PGA Championship through 2028. KPMG has been the title sponsor of the women’s major since the 2015 tournament. The deal was previously extended in 2017 and ran through this past summer’s event....

October 6, 2023

NWSL Strikes 4-Year Media Deals With ESPN, Amazon, CBS and Scripps

The NWSL has reached agreements on its next round of media deals, divvying up league rights between ESPN, CBS, Amazon and Scripps. The deals run for four years, allowing the league to hit the market again directly after the 2027 World Cup. The league is emphasizing reach with its media deals. Spread between multiple linear and streaming...

October 5, 2023

Dovetail Workwear Announces 2023 Partnership with Geological Society of America

PORTLAND, OREGON (October 5, 2023)/SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere made by, for, and with women - is excited to announce its official sponsorship of the Geological Society of America (GSA) annual conference, GSA Connects, held in Pittsburgh, PA from...

September 26, 2023

boobydoo announced as Official Sports Bra Supplier for Bristol Sport

26th September 2023 - Derby, UK/SPORTSWIRE WOMEN/ – boobydoo are the UK’s leading sports bra experts, offering fitting advice and education for active women, while providing access to some of the most popular sports bra brands, including Shock Absorber, Sportjock, Panache Sport and Freya Active. Their vision is to provide...

September 22, 2023

Oiselle Selects Five Athletes For “Year of the Underbird” OTQ Sponsorship

Seattle, Wash. (September 22, 2023)/SPORTSWIRE WOMEN/ – Oiselle, an innovator and leader in the women’s running space, is excited to announce the athletes selected to receive their “Year of the Underbird” sponsorship in preparation for the 2024 Olympic Marathon Trials in Orlando, FL. Oiselle has selected four unsponsored Olympic hopeful...

September 18, 2023

Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team

Westport, CT (September 19, 2023) /SPORTSWIRE WOMEN/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...

September 18, 2023

The story behind New Balance’s ‘Call Me Champion’ campaign for Coco Gauff

Last year, Gauff extended her New Balance contract after becoming the only active player in pro women’s tennis with a signature sneaker. And, at this year’s US Open, she laced up her shoe, the New Balance CG1, en route to winning her first career Grand Slam title. To celebrate the...

September 6, 2023

UConn star Paige Bueckers signs multiyear deal with Nike

UConn women's basketball guard Paige Bueckers has signed a deal with Nike, the company announced Wednesday. "I am blessed and honored to announce my partnership with Nike," Bueckers said in a statement. "Joining the Nike family is a childhood dream come true. I can't wait to see what we accomplish...

September 5, 2023

Dovetail Workwear & Northwest Maritime Center Set Sail On ‘23/24 Partnership

PORTLAND, OREGON (September 5, 2023) /SPORTSWIRE WOMEN/ – Dovetail Workwear – the Northern Hemisphere’s largest exclusively women’s workwear apparel company made by, for, and with women – is excited to announce its official partnership with the Northwest Maritime Center to continue to build community on and off the water, empower...

September 1, 2023

Spain’s Kissing Scandal Comes for Soccer’s Sponsors

Luis Rubiales, the president of the Spanish football federation who forcibly kissed star forward Jenni Hermoso on the lips after the Women’s World Cup final, has a multiplying list of enemies. If world soccer’s governing body, Spanish prosecutors, the government, the coaches, the players, their union or his own federation’s...

August 20, 2023

EF Education-TIBCO-SVB will fold at the end of the 2023 season

News broke on Friday morning that staff and riders from the EF Education-TIBCO-SVB team were said to be scrambling to find a home next year as the future was looking bleak, with management struggling to recoup the loss of the program's major sponsors. Belgian publication Sporza was quick to point the finger at Linda Jackson,...

August 17, 2023

Tennis World Champion Iga Swiatek Joins Team Visa as Newest Global Brand Ambassador

Visa has signed tennis champion Iga Swiatek to its roster of Team Visa athletes from around the globe, preparing to compete at The Olympic & Paralympic Games Paris 2024. In 2020, at the impressive age of 19, Swiatek made history as the first-ever Polish tennis player to win a Grand...

August 17, 2023

After the Women’s World Cup, what’s next for brands in women’s sports?

The US women’s national soccer team might have missed its shot at a three-peat—aka winning three World Cups in a row—but that doesn’t mean momentum around women’s sports is slowing down. This summer’s Women’s World Cup not only had fans and brands around the world hyped about women’s soccer, but...

August 14, 2023

New Balance Inks Stanford’s Brink As First Women’s Hoops Ambassador

Stanford basketball star Cameron Brink has signed with New Balance, becoming the first women’s basketball player to join the shoe and apparel company. Brink, a senior who averaged 15.1 points per game last season, will appear in ad campaigns for New Balance. FOS

August 3, 2023

Nike is the brand with the most Women’s World Cup endorsements: report

A report from sports and entertainment intelligence platform SponsorUnited examined which Women’s World Cup players see the most brand love, based on an analysis of about 230 brands, 120 athletes, and 900 social posts between July 1 of last year and this year. Marketing Brew

July 31, 2023

Adidas Signs Premier League-Record $1.15 Billion Manchester United Sponsorship With Increased Focus On Women’s Team

Manchester United will extend its jersey sponsorship with Adidas for another decade in a $1.15 billion deal, the club announced Monday—which is the largest shirt supplier deal in English Premier League history. FORBES

July 26, 2023

Frito-Lay Extends Sports Access for 50,000 Girls Nationwide

Frito-Lay North America (Frito-Lay), a North American Tournament Supporter and the Official USA Snack of the FIFA Women's World Cup Australia & New Zealand 2023™, today announced it is expanding its "All-In with Frito-Lay" initiative through a $400,000 contribution to the Women's Sports Foundation (WSF), a national non-profit that expands access and opportunities for girls and...

July 19, 2023

Changing the Norm: Oiselle Signs Four Female Distance Runners of Color

Prior to the July 6-9 USA Track and Field Outdoor Championships in Eugene, Oregon, women's apparel brand Oiselle announced the signing of four new athletes to its Haute Volee team, which is made up of rising elite and professional athletes. Graves was signed to the team, along with fellow steeplechaser...

July 14, 2023

Dwyane Wade Invests In WNBA’S Chicago Sky

NBA legend and Chicago native Dwyane Wade has joined the ownership group of the WNBA’s Chicago Sky, buying in at the same $85 million valuation at which the franchise welcomed a group of new minority investors last month. Sky WNBA

July 13, 2023

Taylor Kornieck Scores Premium Beverage Electrolit as Official Hydration Partner

Cerritos, Calif. (Jul 13, 2023) /SPORSTWIRE WOMEN/ - Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – announces it is the official hydration partner of professional soccer player, Taylor Kornieck. "Signing with Electrolit as my official hydration sponsor is a game-changer for me. Their commitment...

July 13, 2023

Women’s Epic Race Announces Clean Simple Eats as Premier Sponsor for 2023 Mountain Trail Race Series

Brighton Resort, UT, July 2023 /SPORTSWIRE WOMEN/ – Women's Epic, Utah's premier mountain trail race series created specifically for women, is thrilled to announce Clean Simple Eats (CSE) as the premier sponsor for the highly anticipated 2023 Women's Epic Trail Race Series. With a shared passion for promoting physical and...

July 11, 2023

Google Extends WNBA Changemakers Partnership Through 2025

Google is extending its marquee partnership with the league through 2025 as the popularity of women’s basketball continues to grow exponentially. The announcement comes just ahead of Saturday’s WNBA All-Star Game, in primetime for the first time. The tech giant, one of the first WNBA Changemakers—a partnership and sponsorship program...