The Best Investment Opportunity In The Coming Decade? Women’s Sports

September 24, 2024

The growth of women’s sports is not just inevitable—it’s imminent. The question is no longer if women’s sports will become a major economic force, but when. And for astute investors, the time to act is now. The next decade will see women’s sports evolve from an underappreciated niche to a mainstream powerhouse. Those who recognize this shift early and position themselves accordingly stand to benefit from what could be the most significant development in the sports industry since the advent of television broadcasting.

Recent statistics paint a picture of rapid growth and untapped potential in women’s sports. The 2024 Women’s NCAA tournament averaged 19 million viewers with a peak of 24 million for the finals. The WNBA Draft audience increased 511% overall and 668% with female viewers ages 2-17, while overall interest in the WNBA grew 29% between 2023 and 2024. Forbes