The Mostly Untold Story Of How The Sports Bra Conquered The World And Tore Its Inventors Apart

April 20, 2022

The recent appearance on the Today Show of the three women who invented the sports bra was your typical morning-show fare: three-and-a-half-minutes of relentless cheer. Most media coverage the three women have received about their game-changing creation echoes this effusive, downright reverential tone. But by the time they sold their company in 1990, Lisa Lindahl and Hinda Miller were so fed up with each other that they didn’t speak for more than a decade. Defector