The Unexpected Trend With NIL Apparel Sponsors

January 17, 2023

The majority of athletes appear to be sticking with their school’s apparel brands: South Carolina’s Aliyah Boston inked a long-term deal with Under Armour; UCLA’s Reilyn Turner signed with Nike; and hundreds of athletes at Adidas schools have begun to work with the company.

But a select few have deviated. FOS