The WNBA Boom Goes Beyond Caitlin Clark

April 23, 2024

On March 7, the reigning back-to-back champion Las Vegas Aces announced they had sold out of season tickets, an apparent first in the WNBA. On Monday, the Dallas Wings and Atlanta Dream both announced they’d done the same.

Clark has undoubtedly created more buzz around women’s hoops, but the league was already heading in this direction before she declared for the draft. The WNBA notched its best Finals viewership since 2003 with October’s series between the Aces and the New York Liberty, up 36% from the year before. Last year’s regular season was the most watched in 21 years and best attended in 13 years. FOS