The WNBA players’ union has a new strategy to get its players paid and increase investment in women’s sports

August 30, 2021

The WNBA players’ union has struck up a multi-year partnership with Parity, an emerging online platform that works to connect women’s athletes with corporate sponsors. Despite launching just a year ago, Parity is already working with more than 600 athletes from 40 different sports to deliver individualized sponsorship opportunities that cater to their personal interests and passions. Insider