The WNBA’s challenge: How to translate the Caitlin Clark hype into sustained growth for the league

May 15, 2024

The stars seemingly have aligned for the WNBA with Caitlin Clark and Angel Reese joining the ranks of A’ja Wilson, Breanna Stewart, Diana Taurasi and others.

The league is getting unparalleled attention. Now the challenge for the WNBA after opening its 28th season Tuesday night is translating the hype and hoopla into a movement and not just a moment in its history.

It’s a puzzle with various pieces: marketing strategies, fan engagement, corporate sponsors and TV deals built around intriguing basketball storylines and outsized personalities. Newsday