The Women’s Trading Card Market Is Untapped. Can Caitlin Clark Change That?

March 26, 2024

In her final, record-breaking season at Iowa, Caitlin Clark’s impact on women’s college basketball cannot be overstated, from historic ratings to spiked ticket prices and sold-out arenas. As soon as the obvious No. 1 pick declared for next month’s WNBA draft, the average price for Indiana Fever tickets more than doubled.

The Caitlin Clark effect is already extending into other areas as well; the jersey she wore to set the all-time Division I scoring record could, for example, fetch $200,000 at auction. Whether it will translate to the trading card market is an open question, and one that could serve as something of a measure of just how far-reaching her impact could be. FOS