Which Final Four Basketball Players Have Greatest Earnings Potential? It’s the Women

April 1, 2022

Amateur players can now make money from endorsements, and some female athletes stand to make more than the men.

Thanks to a U.S. Supreme Court ruling last year, college players can now benefit from sponsorship deals, and that’s meant big bucks for some of the stars. The biggest ballers have clinched deals with a range of brands — from the sporty, like Gatorade and IcyHot, to broader consumer names, such as H&R Block Inc. and DirecTV. Bloomberg