Why women’s sport sponsorship requires a different strategy to the men’s

May 20, 2024

Those in favour of selling to women’s sponsorship rights separately from the men’s could point to several recent studies to support their case. For example, Sports Innovation Lab (SIL) found that 83 per cent of brands plan to increase their media investment in women’s sports in 2024, and SponsorUnited is predicting ‘unprecedented growth’ in sponsorship revenue for US women’s sport properties. What’s more is that the number of sponsorship deals in women’s professional sports globally has increased more than 22 per cent year-over-year. SP