WNBA: Viewership tops records as rookies shine, women’s sports interest grows
July 20, 2024
Soaring viewership, surging media attention and an electrifying rookie class featuring standouts Caitlin Clark and Angel Reese marked the strongest first half of the WNBA season since the league’s 1997 inception.
Talks to finalize an “historic” WNBA media deal that press reports suggest would be around $200 million a year, up from $60 million currently, reinforces the rising popularity of the league and women’s professional sports in general, Commissioner Cathy Engelbert said on Saturday. Reuters
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