WNBA, women’s sports craze helping to fuel major tampon redesign

May 17, 2024

A startup tampon brand is aiming to disrupt the world of menstrual products with a patented spiral design for fewer leaks.

Why it matters: It’s “the first engineering redesign of the tampon in 80 years” according to Sequel, which aims to change the game for women athletes.

“We’ve introduced a helical spiral that circumnavigates the outside of the tampon, to more evenly absorb menstrual fluid,” Amanda Calabrese, Sequel’s co-founder and chief marketing officer, tells Axios. Axios