Women’s Sports Media Rights Surge Toward $1B in Value
July 13, 2022
The NWSL struck a reported $4.5 million, three-year media rights deal with CBS in 2020 — a huge jump from its early days on Youtube, which only brought in a few thousand viewers.
With the league’s next set of rights up for grabs in 2023, NWSL commissioner Jessica Berman said she expects significant growth. FOS