NWSL lands multimillion dollar UKG title sponsorship for Challenge Cup

May 6, 2022

The National Women’s Soccer League (NWSL) has named HR, payroll and workforce management company UKG as the first-ever title sponsor of the Challenge Cup.

The multi-year, multimillion dollar deal will see the prize pot for the season-opening tournament increase tenfold this year and then double again in 2023. SP