- With the NWSL and WNBA both about to be in play at the same time, women’s sports bars will be packing in the fans. And the model keeps evolving. Along with the dozens of...
- The AIG Women’s Open has increased its prize fund for a sixth successive year despite not being a profitable tournament to stage. This year’s championship, which is being held from 30 July – 2...
- A former assistant women’s basketball coach at Nebraska admitted in a pretrial deposition he had a sexual relationship with a former Nebraska player who later sued the coach and the university in February 2024, according to recent court documents...
- The most decorated female track and field athlete in Olympic history, Felix owns 11 Olympic medals, including seven gold. At the Tokyo Olympics in 2021, she captured relay gold and 400m bronze, before retiring...
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Trek spent over $300,000 closing women’s cycling’s prize-money gap. The CEO wants that gap to changeTrek Bicycle spent about $308,000 from 2021 to 2025 matching prize money for women cyclists at races where payouts lagged behind men’s equivalents, like the 2021 Paris-Roubaix Femmes. CEO John Burke views this as...
- The fastest-growing and most engaging women’s sports media company TOGETHXR has teamed up with the National Women’s Soccer League to launch the first-ever league-wide Everyone Watches Women’s Sports™ capsule collection. Developed to celebrate the...
- In her first major apparel partnership since her contract with Puma ended in December 2024, Olympic marathoner-turned-trail star Molly Seidel has signed with Paris-based running brand Satisfy. Seidel, best known for her career on the road,...
- A record 216 WNBA regular-season games and events will be available on multiple broadcast platforms throughout the year, the league announced Wednesday. The league, in its 30th season, will have games on ABC/ESPN, CBS,...
- Lululemon Athletica, Inc. has hired former Nike senior executive Heidi O’Neill as its next chief executive officer (CEO). O’Neill will start as CEO and join the Board of Directors, effective September 8. She will...
- All Women’s Sports Network (AWSN) and the Women’s Football Alliance (WFA), the world’s largest women’s professional tackle football organization, today announced a new three-year media distribution agreement that begins with live broadcasts of multiple...
- A federal judge has approved a landmark settlement that will pay former female athletes at San Diego State a combined $300,000 in damages after they sued the school and accused it of violating Title IX, the federal...
- April 21, 2026 /SPORTSWIRE WOMEN/ — Parity, the women’s sports consultancy specializing in professional athlete partnerships, today announced the launch of Athlete, Actually, a new podcast centered on deeper, athlete-led storytelling from across women’s...
- The Tour de France Femmes avec Zwift 2027 will begin in the UK with organisers ASO announcing the details of the first three stages held from July 30 to August 1, including a debut team time...
- About three years ago when Erik Moses was settling into his new role as the executive director and CEO of the Fiesta Sports Foundation, he began to notice how quickly the sport of women’s...
- Lindsay Gregg, who was Adidas’ head of women’s basketball sports marketing from January 2022 to February 2026, has filed a lawsuit against her former employer, charging she was fired for raising concerns about gender...
- Gatorade is undergoing a major transformation as it faces growing competition in the rapidly expanding hydration market. The brand’s parent company, PepsiCo, announced a sweeping overhaul aimed at repositioning Gatorade from a traditional sports...
- Scripps Sports has entered into a comprehensive multi-year broadcast partnership with PBR (Professional Bull Riders), the global leader in bull riding entertainment, to bring PWR (Premier Women’s Rodeo) exclusively to Scripps’ national television networks...
- National Collegiate Rugby (NCR) has announced a media rights partnership with All Women’s Sports Network (AWSN) to broadcast the Women’s Championship matches from the 2026 Collegiate Rugby Championship (CRC) National 7s. The championship block...
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