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WNBA sponsorship deals are booming, but some players are getting left out. Here’s why

November 18, 2024

Many of the WNBA’s young stars like Caitlin Clark and Angel Reese brought deals with them from their playing days in college, including name, image and likeness agreements that became endorsements with such companies as Nike, Reebok and Gatorade. Players of different backgrounds landed a variety of other endorsement deals with companies like CarMax and State Farm.

But for all those enjoying their newfound riches, there are still some players who are being left out. Fast Company