Women’s Sports Sees 200% Media Investment Gain: Horizon 12/04/2024

December 4, 2024

Demand for women’s sports is rising. Overall TV viewership of women’s sport is up 81% over the last three years in persons two years of age and older — 145% for women’s college basketball; 76% for WNBA, and 99% for women’s international/club soccer events. MediaPost