LOVB taps ex-Nike executive as pro league’s first commissioner

January 29, 2026

LOVB hired ex-Nike and Jordan Brand executive Sandra Idehen as its first commissioner. She spent seven years at Nike before joining LOVB, most recently serving as global vice president of Jordan Basketball and Sport. In her new role, her responsibilities will include league operations, long-term strategy, brand development and the expansion of LOVB’s youth-to-pro ecosystem. USA Today