Hettas, A New Women’s Running Shoe Brand is Investing in Women’s Running Research

February 28, 2024

Canadian brand Hettas is funding research on female running biomechanics in order to advance the sport–and help enhance its shoes, too. Hettas’ goal was to create a product that would allow more women to stay active longer in life.

Their shoes were made keeping anatomical differences between male and female runners in mind. Women have different average height and weight than men. Women’s broader pelvises change the angle between the quads and the knee (called the Q angle), both of which affect how women carry themselves. Female feet also typically have narrower heels, lower ankle heights, and higher arches–accommodations that can be seen in the shoe. Women’s Running