Luxury brands like Prada and Burberry are stepping into the sports arena

August 3, 2023

Luxury brands are increasingly becoming bigger players in the world of sports sponsorship.

Prada announced its partnership with the Chinese women’s soccer team last month for this summer’s FIFA Women’s World Cup. Soccer-inspired lifestyle brand Able Made teamed up with luxury fashion house Burberry to introduce a soccer apparel collection using upcycled Burberry fabrics. Meanwhile, luxury conglomerate LVMH just recently announced that it was sponsoring next year’s Olympic Games in Paris. Glossy