Meta adds more women athletes to NIL program

September 7, 2022

Meta unveiled its second NIL Empower class, giving 30 female student-athletes from across nine conferences the opportunity to increase their NIL value on Facebook and Instagram. Each athlete will be associated with a brand as part of the deal; Meta has “already signed five athletes to a partnership with the meal-planning company Eat to Perform. The program gives the athletes access to educational sessions with Meta and NIL experts, plus a career development workshop and also will be assigned an NIL mentor. SBJ