Nearly Every WNBA Broadcaster Has Set a Ratings Record This Season

May 29, 2024

Imagine a sports league is drawing up a game plan to set a bevy of new viewership marks across nearly all its broadcast partners. It’s highly unlikely they would plan to rely on a rookie leading a team with a lone victory and the second-worst record in that league one-fifth of the way through the season.

But that’s reality for the WNBA, which simply can’t stop drawing record TV audiences this month. It began with Caitlin Clark’s debut, which was the league’s most-viewed game in 23 years, and hasn’t slowed down since. Over Memorial Day weekend, three more networks drew their biggest WNBA audiences ever, and it wasn’t even all due to Clark, according to Sports Media Watch. FOS