Showcased News

October 29, 2024

Women’s Pro Baseball League Launching in America in 2026

/SPORTSWIRE WOMEN/ The Women's Pro Baseball League (WPBL) is launching in the summer of 2026 with six teams and is the only professional women's baseball league in America. The League is Co-Founded by baseball pioneer, Justine Siegal, the first woman to coach a professional men's baseball team and to pitch...

October 29, 2024

Tough Women’s 2025 Tour De France Route Reflects Rising Level

A tough nine-stage route for the fourth edition of the women's Tour de France was revealed on Tuesday, with organisers saying the route reflects growing standards in the women's event. "The level in women's cycling is rising and that's why we have nine stages instead of eight. And nine hard...

October 29, 2024

Pro Women’s Hockey League announces it could add as many as 2 teams for 2025-26 season

The six-team Professional Women’s Hockey League is launching its expansion process with plans to add as many as two franchises for the start of the 2025-26 season, a league executive announced Tuesday. Speaking at the ESPNW Summit in New York, senior vice president of business operations Amy Scheer said the league...

October 29, 2024

GroupM Bid to Push Ad Dollars to Women’s Sports Exceeds Expectations

After launching an initiative earlier in 2024 to double the amount of money its clients spend on women’s sports, GroupM, the large WPP-backed media-investment giant, says it has exceeded its initial goals. In March, GroupM said it intended to create a dedicated marketplace for the programming genre, starting in the industry’s “upfront”...

October 28, 2024

WNBA Teams Generated Record $136 Million in Sponsor Media Value for Brands as Social Media Engagement Soars, According to New Report from Relo Metrics

SANTA MONICA, Calif.-- Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 Million in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike,...

October 28, 2024

Simone Biles Is SportsPro’s Most Marketable Athlete of 2024

There are plenty of marketable athletes globally, but according to SportsPro, beloved gymnast Simone Biles is the most marketable of them all. SportsPro, a London-based sports business media company, has revealed its list of the top 150 marketable athletes globally. Coming in at No. 1 is Biles, a seven-time Olympic gold...

October 28, 2024

Half of WNBA Coaches Have Been Fired. What’s Happening?

Six WNBA head coaches have been fired since the end of the regular season—making half of the league’s jobs open. When the Chicago Sky hired Teresa Weatherspoon as head coach last October, it was the beginning of a new chapter. Front Office Sports

October 27, 2024

UCLA Olympic Gymnast Leading the Charge for Women’s Sports in NIL Earnings

The UCLA Bruins are becoming a big part of helping women break through when it comes to earning with Name, Image, and Likeness. Only 12 schools publicly disclose the NIL earnings and deals of their athletes. MSN

October 25, 2024

Toyota Returns As Women’s Sports Summit Sponsor

Toyota is returning for its 12th year of sponsoring the espnW: Women + Sports Summit. Nike joins the summit as a first-time sponsor and will have a footprint in the Summit Welcome Suite where the brand will distribute apparel and footwear to attendees. The 15th annual event takes place Oct....

October 24, 2024

Nike Celebrates Naomi Osaka’s Play Academy Anniversary with New Coaching Guide for Girls in Japan

In celebration of the fifth anniversary of Play Academy with Naomi Osaka, Nike is launching a research-backed coaching guide aimed at improving the sports environment for girls in Japan. Developed in partnership with Laureus Sport for Good, this initiative is part of Nike’s ongoing global efforts to create inclusive and...

October 24, 2024

Exciting Kingbull Literider Upgrade Announcement!

October 24th, /SPORTSWIRE WOMEN/ - Kingbull, the leading specialist in fat tire electric bikes, is thrilled to announce significant new upgrades to its popular folding ebike Literider. With a focus on enhancing safety, performance, and rider comfort, the Literider now delivers even greater value to e-bike enthusiasts. Kingbull’s commitment to...

October 24, 2024

Fleet Feet Unveils Exciting 2024 Holiday Campaign: Make Shopping Easy with Wishlists

CARRBORO, N.C. (October 24, 2024) /SPORTSWIRE WOMEN/ — Fleet Feet, the largest franchisor of run specialty stores, today announced its 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance their shopping experience. Fleet Feet’s approach focuses on guiding customers through creating personalized wishlists on...

October 24, 2024

Nissan Formula E Team Announces Reflo As Official Teamwear and Apparel Partner

UK, 24th October 2024 /SPORTSWIRE WOMEN/ - Nissan Formula E Team has today announced a new partnership with sustainable sportswear brand Reflo, who become the team's Official Teamwear and Apparel partner. The two year deal starting from the first race of Season 11 of the ABB FIA Formula E World...

October 24, 2024

Sumarpo Strengthens 1% for the Planet Commitment Through New Partnership with Circular Flow for Neoprene Recycling

Octoeber 24th, /SPORTSWIRE WOMEN/ - A pioneer in eco-friendly triathlon gear has partnered with Circular Flow, a leading organization in neoprene recycling, to strengthen its dedication to environmental protection. This collaboration represents a significant step forward in addressing the challenge of neoprene waste and advancing sustainable practices within the watersports...

October 24, 2024

DIY to professional: The rise of agents in women’s cycling

The professionalization of women’s cycling has created an ecosystem of support roles around the athletes themselves, with sports agents emerging as key players in this transformation. Escape Collective

October 24, 2024

Mountain Hardwear Announces Fifth Annual Open Aperture Photo Clinic

Richmond, Calif. [October 24, 2024] /SORTSWIRE WOMEN/– Mountain Hardwear is thrilled to announce the launch of the fifth edition of the Open Aperture Photo Clinic, a transformative program dedicated to amplifying the voices of underrepresented communities through the art of outdoor photography and videography. This year’s clinic, taking place in...

October 23, 2024

Women’s Semi-Pro Football League Raises $1M in Funding Round

The Women’s National Football Conference has closed on a $1 million funding round. It’s the most money to date raised by the semi-pro women’s league, which was founded in 2018. The seed round was led by ProPharma CEO Dawn Sherman, who also owns the WNFC’s Jersey Shore Football Team. This latest capital...

October 23, 2024

Unrivaled Preparing ‘Lionel Messi–Like’ Offer for Caitlin Clark

Special players attract special contract offers—and compensation. The new Unrivaled women’s basketball league is considering a sweeping “Lionel Messi–like” offer to entice Caitlin Clark to play in the league’s inaugural season, sources tell Front Office Sports.

October 23, 2024

The Alchemists

They led a cycling revolution in Afghanistan where women were forbidden to ride. When the Taliban returned to power, their only hope was a harrowing escape to an uncertain future. Bicycling

October 23, 2024

Can running cure your hangover?

any of us have been there: a fun night out turns into a rough morning, complete with a pounding headache, nausea and overwhelming fatigue. While there are countless supposed remedies, from greasy breakfasts to the infamous “hair of the dog,” a recent study suggests that regular exercise—especially vigorous activities like running—could...

October 23, 2024

Born Out of Frustration: See How Liv Cycling Became the Leader in Women’s Bikes

When Bonnie Tu stirred the leaders of the largest bike manufacturer in the world to start a women-only brand, males dominated cycling as a sport and industry. GearJunkie

October 23, 2024

Spartan 100M and Sprint World Championships Return to Hvar, Croatia 2025

Hvar, Croatia, 23rd October 2024 /ENDURANCE SPORTSWIRE/ - The stunning island of Hvar is set to once again become the heart of the obstacle course racing world, as it prepares to host the hugely successful Spartan World Championship Weekend from October 9th to 12th, 2025. Whether you’re looking to break...

October 22, 2024

espnW Announces Agenda and Speakers for the 15th Annual espnW: Women + Sports Summit, presented by Toyota

/SPORTSWIRE WOMEN/ The Summit returns to the Ojai Valley Inn and will take place in-person and virtually October 28-30. This year’s lineup includes 7-time Olympic Gold medalist, advocate and entrepreneur, Allyson Felix, USC Annenberg School for Communication and Journalism Dean and Owner of the Angel City Football Club, Willow Bay, WNBA Champion,...

October 22, 2024

WNBA entering a new era as Players’ Union withdraws from CBA

The WNBA Players' Association has pulled the plug on their current collective bargaining agreement, well ahead of schedule. Demanding a bigger slice of the pie after a record-breaking season, the players are pushing for a new deal that reflects the league's growth and ensures fairer pay. Inside the Games

October 22, 2024

ESPN Welcomes Jo Fox as Senior Vice President of Marketing

ESPN is pleased to announce the appointment of Jo Fox as Senior Vice President of Marketing. Fox will oversee strategic leadership for the marketing team, driving brand awareness, fan engagement, and contributing to the growth of revenue across ESPN's platforms. Based in New York, she will report directly to Tina Thornton,...