News Topics
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October 29, 2024
Tough Women’s 2025 Tour De France Route Reflects Rising Level
A tough nine-stage route for the fourth edition of the women's Tour de France was revealed on Tuesday, with organisers saying the route reflects growing standards in the women's event. "The level in women's cycling is rising and that's why we have nine stages instead of eight. And nine hard...
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October 29, 2024
Pro Women’s Hockey League announces it could add as many as 2 teams for 2025-26 season
The six-team Professional Women’s Hockey League is launching its expansion process with plans to add as many as two franchises for the start of the 2025-26 season, a league executive announced Tuesday. Speaking at the ESPNW Summit in New York, senior vice president of business operations Amy Scheer said the league...
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October 29, 2024
GroupM Bid to Push Ad Dollars to Women’s Sports Exceeds Expectations
After launching an initiative earlier in 2024 to double the amount of money its clients spend on women’s sports, GroupM, the large WPP-backed media-investment giant, says it has exceeded its initial goals. In March, GroupM said it intended to create a dedicated marketplace for the programming genre, starting in the industry’s “upfront”...
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October 28, 2024
Simone Biles Is SportsPro’s Most Marketable Athlete of 2024
There are plenty of marketable athletes globally, but according to SportsPro, beloved gymnast Simone Biles is the most marketable of them all. SportsPro, a London-based sports business media company, has revealed its list of the top 150 marketable athletes globally. Coming in at No. 1 is Biles, a seven-time Olympic gold...
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October 28, 2024
Half of WNBA Coaches Have Been Fired. What’s Happening?
Six WNBA head coaches have been fired since the end of the regular season—making half of the league’s jobs open. When the Chicago Sky hired Teresa Weatherspoon as head coach last October, it was the beginning of a new chapter. Front Office Sports
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October 27, 2024
UCLA Olympic Gymnast Leading the Charge for Women’s Sports in NIL Earnings
The UCLA Bruins are becoming a big part of helping women break through when it comes to earning with Name, Image, and Likeness. Only 12 schools publicly disclose the NIL earnings and deals of their athletes. MSN
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October 25, 2024
Toyota Returns As Women’s Sports Summit Sponsor
Toyota is returning for its 12th year of sponsoring the espnW: Women + Sports Summit. Nike joins the summit as a first-time sponsor and will have a footprint in the Summit Welcome Suite where the brand will distribute apparel and footwear to attendees. The 15th annual event takes place Oct....
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October 24, 2024
Nike Celebrates Naomi Osaka’s Play Academy Anniversary with New Coaching Guide for Girls in Japan
In celebration of the fifth anniversary of Play Academy with Naomi Osaka, Nike is launching a research-backed coaching guide aimed at improving the sports environment for girls in Japan. Developed in partnership with Laureus Sport for Good, this initiative is part of Nike’s ongoing global efforts to create inclusive and...
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October 24, 2024
DIY to professional: The rise of agents in women’s cycling
The professionalization of women’s cycling has created an ecosystem of support roles around the athletes themselves, with sports agents emerging as key players in this transformation. Escape Collective
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October 23, 2024
Women’s Semi-Pro Football League Raises $1M in Funding Round
The Women’s National Football Conference has closed on a $1 million funding round. It’s the most money to date raised by the semi-pro women’s league, which was founded in 2018. The seed round was led by ProPharma CEO Dawn Sherman, who also owns the WNFC’s Jersey Shore Football Team. This latest capital...
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October 23, 2024
Unrivaled Preparing ‘Lionel Messi–Like’ Offer for Caitlin Clark
Special players attract special contract offers—and compensation. The new Unrivaled women’s basketball league is considering a sweeping “Lionel Messi–like” offer to entice Caitlin Clark to play in the league’s inaugural season, sources tell Front Office Sports.
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October 23, 2024
The Alchemists
They led a cycling revolution in Afghanistan where women were forbidden to ride. When the Taliban returned to power, their only hope was a harrowing escape to an uncertain future. Bicycling
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October 23, 2024
Can running cure your hangover?
any of us have been there: a fun night out turns into a rough morning, complete with a pounding headache, nausea and overwhelming fatigue. While there are countless supposed remedies, from greasy breakfasts to the infamous “hair of the dog,” a recent study suggests that regular exercise—especially vigorous activities like running—could...
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October 23, 2024
Born Out of Frustration: See How Liv Cycling Became the Leader in Women’s Bikes
When Bonnie Tu stirred the leaders of the largest bike manufacturer in the world to start a women-only brand, males dominated cycling as a sport and industry. GearJunkie
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October 22, 2024
WNBA entering a new era as Players’ Union withdraws from CBA
The WNBA Players' Association has pulled the plug on their current collective bargaining agreement, well ahead of schedule. Demanding a bigger slice of the pie after a record-breaking season, the players are pushing for a new deal that reflects the league's growth and ensures fairer pay. Inside the Games
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October 21, 2024
As women’s hoops boom, NIL boosters favor men, records show
Shaylee Gonzales and her Texas women’s basketball teammates earned $435,000 in NIL income from July 2021 to July 2024, far less than their male counterparts, records show. (Aaron A. Martinez/Austin American-Statesman/USA Today Network). Washington Post
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October 21, 2024
Nike Extends Deal with WNBA, NBA and NBA G League Through 2037
Nike has extended its contract with the WNBA, the NBA and the NBA G League to become their official apparel and uniform provider through 2037. The announcement came that day after The New York Liberty won their first WNBA championship against the Minnesota Lynx. FootWear News
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October 21, 2024
Oura Releases Perimenopause Report
Oura, the smart ring company, released its first-ever Perimenopause Report to provide insights into how physical changes impact daily functioning. One of the study’s major findings was the detrimental impact of perimenopause on sleep. Athletech News
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October 19, 2024
Ancient DNA suggests our love for carbs goes back 800,000+ years
Our craving for bread, pasta, and potatoes may be more than just a cultural preference – it could be encoded in our DNA. Research reveals that our ability to digest starchy foods has much deeper roots than previously thought, potentially explaining why so many of us find carbohydrates irresistible. By...
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October 19, 2024
Inside Red Bull Rampage where women risk their lives to make history in death-defying sport of free riding
For the first time in its history, women competed in Red Bull Rampage. Yet why they or their male counterparts w m or watching from home, the riders appear possessed by an inhuman level of courage - and frankly, insanity. The rules are simple: Get from point A to point...
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October 18, 2024
Kenyan parliament demands U.S. journalist apologize for marathon world record question
Kenyan distance runner Ruth Chepngetich stunned the distance running world at the 2024 Chicago Marathon, not only breaking the previous women’s world record but also becoming the first woman to run sub-2:10—something many thought was impossible. Running Magazine
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October 17, 2024
Why WNBA’s Next CBA Negotiations Have Huge Ramifications
During a livestream earlier this week, Chicago Sky rookie Angel Reese revealed her WNBA salary does not cover her bills. Reese, who was the No. 7 pick in the 2024 draft, made around $73,000 this season, and Caitlin Clark, the top pick of the draft, only made about $3,000 more. The...
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October 17, 2024
PWHL and LA Dodgers co-owner Mark Walter pledges $5.5 million to Women’s Sports Foundation
NEW YORK — Mark Walter, the PWHL and Los Angeles Dodgers co-owner, pledged $5.5 million to the $55 million capital campaign of the Women’s Sports Foundation on Wednesday night. Newsday
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October 17, 2024
How New Balance’s ‘athlete-first’ approach to women’s sports partnerships is paying off
With the WNBA finals between the New York Liberty and the Minnesota Lynx in full swing, all eyes are on a league that has exploded in popularity this year. This season of the WNBA has had more 100-point games than any season in the league’s 28-year history. Glossy
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October 16, 2024
Unrivaled, New Women’s Basketball League, Strikes Multiyear Deal With TNT
The new 3-on-3 women’s basketball league Unrivaled announced an exclusive multiyear media deal with TNT Sports on Wednesday. Games will air three nights a week on TNT Sports platforms: Mondays and Fridays on TNT and Saturdays on truTV. Front Office Sports
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