January 23, 2026

The Pickle Juice Company Appoints Anya Powe as Vice President of Marketing

Mesquite, TX (January 23, 2026) /SPORTSWIRE WOMEN/ – The Pickle Juice Company, the original performance hydration brand scientifically proven to help prevent muscle cramps, announced the appointment of Anya Powe as Vice President of Marketing. Powe will lead global marketing strategy and brand initiatives as The Pickle Juice Company continues...

January 22, 2026

The Women’s Sports Foundation Welcomes New President and Board of Trustees Members

The Women's Sports Foundation (WSF®) announces the addition of new members and leaders of its Board of Trustees including the appointment of Swin Cash, Naismith Memorial Basketball Hall of Famer, as Board President, and new Board of Trustees members: Diana Flores, global flag football champion, two-time gold medalist, Captain of the Mexican Flag...

January 21, 2026

Female sport coaches twice as likely as men to be bullied, study finds

Women who coach sports in the UK are experiencing bullying and harassment at far higher rates than men, according to a new study. The survey of 2,000 coaches conducted by the charity Women in Sport and Leeds Beckett University found 30% of women surveyed said they had experienced bullying in...

January 21, 2026

Swedish study reveals when fitness and strength begin to fade

A 47-year Swedish study (SPAF-1958) from Karolinska Institutet tracked over 400 individuals born in 1958, revealing physical fitness and strength peak around age 35 before gradually declining, with aerobic capacity dropping notably after 45. Participants who increased activity later in life improved capacity by 5-10%, slowing but not halting the...

January 21, 2026

WNBA reveals 2026 schedule — even as labor battle looms over start of season

The wait is over. The WNBA on Wednesday unveiled its highly anticipated 2026 regular-season schedule, which begins May 8. But this announcement doesn’t necessarily mean the WNBA and Women’s National Basketball Players’ Association are any closer to finalizing a new collective bargaining agreement. Those contentious negotiations remain ongoing. So why...

January 21, 2026

Why Certain Songs Lead to Better Workouts, According to Science

An analysis reveals that optimal tempo, emotional uplift and rhythmic consistency are the key components of effective fitness music Most people have a go-to workout playlist to help keep motivation and energy high, especially when things get tough. But it turns out that there’s a science to the best music for workout...

January 20, 2026

Deep Blue announces 4th annual Business of Women’s Sports Summit

Deep Blue Sports + Entertainment, the women’s sports marketing strategy firm born out of the agency Giant Spoon, is bringing back its Business of Women’s Sports Summit for the fourth year in a row. This year’s event is set for April 14, with Geico as its presenting sponsor, Deep Blue founder and...

January 19, 2026

Washington Sets New American Women’s Hockey Attendance Record

Washington, DC is now the new record holder for the largest professional women's hockey crowd in history in the United States. Washington drew 17,288 fans to Capital One Arena for their PWHL Takeover Tour game between the New York Sirens and Montreal Victoire. It was the first time the PWHL...

January 19, 2026

OA Defense, makers of the 2311 add Heather Eckhardt to leade Business Development

January 19, 2026 /SPORTSWIRE WOMEN/ - OA Defense is proud to announce that they have named Heather Eckhardt as the National Vice President of Business Development. Based in North Carolina, OA Defense is an American firearms manufacturer grounded in faith, family, and freedom. They believe building world-class firearms starts with...

January 18, 2026

L.A. Takes The Top Spot As America’s Best City For Women’s Sports

Los Angeles is the best city for sports regardless of gender, and this new study proves it. According to a new nationwide ranking from Covers.com, L.A. officially landed in the No. 1 spot as the best city in the United States for women’s sports. The study measured attendance, media visibility, youth participation, college...

January 16, 2026

WNBA Exploring Buying Back 16% Stake Sold in 2022

Five years ago, the WNBA’s business was in a desperate place. Fresh off a pandemic season, the effects of which reverberated well into 2021, the league needed money. Commissioner Cathy Engelbert led a capital raise that the league trumpeted as “the largest-ever” for a women’s sports property, eventually selling a...

January 15, 2026

Wait… Is Your Cold Plunge Actually Doing More Harm Than Good? Top Pros Debunk The Science

Spoiler, readers: I love a cold plunge. Because when it comes to dipping my toe into the world of wellness, I’m no stranger - even when that toe is about to meet ice-cold water. This January is no different, despite the dark mornings and cold temperatures. But as I got...

January 15, 2026

Alex Morgan Leads Investor Group for Women’s Indoor Golf League

WTGL, the newly announced women’s indoor team golf league, will launch with a strong list of high-profile female investors across sports and entertainment. Former U.S. women’s national soccer team star Alex Morgan’s Trybe Ventures will be the lead capital partner for WTGL, which is set to debut in the winter of...

January 14, 2026

Unrivaled Faces Stiff Challenges As Ratings Plunge to Start Year 2

In its inaugural season, Unrivaled was a spectacle, drawing a sold-out crowd of 870 eager eyes hungry for basketball to watch during the WNBA offseason. The new format was intriguing, and the salaries and player accommodations that rivaled the WNBA’s were cause for fan celebration. In Year 2, the sparkle...

January 14, 2026

Women Shut Out Again From List of Top 100 Highest-Paid Athletes

Female athletes are earning more than ever as dollars flow into professional leagues in basketball, soccer, softball, hockey and volleyball. A record 15 female pros earned more than $10 million last year via salaries, prize money and endorsements, up from only six in 2023. Yet for the third straight year, no women...

January 13, 2026

TOGETHXR Partners With Unrivaled In A Power Play For Women’s Sports

Two women-athlete owned forces in sports, Unrivaled and TOGETHXR, have joined forces to launch their new merchandise collection, “TOGETHXR We’re Unrivaled.” The collab celebrates their shared mission to elevate women in sports, expand visibility, and shift perceptions, while giving fans a great way to support the movement. "TOGETHXR We're Unrivaled" will be available...

January 13, 2026

Sarah Porter Pulled From 2026 Winter Spine Race Event Following Death Threats

On January 11, 2026, the Winter Spine Race organization made an announcement on social media about one of the participants in the 108-mile Winter Spine Challenger South race: “Sarah Porter, who has been fundraising for charity … has now been withdrawn from the race due to safety concerns.” Porter, from the U.K., was pulled...

January 12, 2026

WNBA, players’ union agree to moratorium, halting initial stages of free agency

The WNBA and its players’ union agreed to a moratorium for league business Monday. The moratorium, which was confirmed by the league, was necessary because the sides failed to reach a deal on a new collective bargaining agreement or an extension of the current one by Friday night’s deadline. The...

January 12, 2026

J.Crew Debuts Collection with U.S. Ski & Snowboard After Three-Year Partnership Deal

J.Crew has launched its first collection with U.S. Ski & Snowboard, kicking off a three year partnershipthat positions the iconic American brand as the official lifestyle apparel partner for the national governing body’s Olympic and Paralympic athletes and their fans. The collaboration fuses alpine performance and après-ski polish through a...

January 12, 2026

WNBA free agency: How are continued CBA negotiations affecting offseason schedule?

The WNBA and the Women's National Basketball Players Association have entered a period of "status quo" after the 2020 collective bargaining agreement expired on Friday without a new deal or another extension. Though a work stoppage is now a possibility, both sides have signaled a desire to continue negotiations. "The...

January 9, 2026

Former WNBA player, Atlanta Dream owner invests in The Sports Bra

Former WNBA player and part-owner of the Atlanta Dream Renee Montgomery is now an investor in The Sports Bra, the Portland-based sports bar dedicated to women’s sports and their fans. The move comes as The Sports Bra founder and CEO Jenny Nguyen embarks on a franchising strategy for the business. New Sports...

January 9, 2026

Strength Training Boosts Brain Health, According to New Study

We know that strength training is beneficial for the body in many ways. It protects joints and bones, improves metabolism, balance, and endurance. But if lifting helps the body this much, what is it doing for the brain? A recent meta-analysis published in Frontiers in Aging Neuroscience offers a layered answer. The study’s researchers...

January 8, 2026

The Surging Femtech Sector Is Racing Toward a $267B Future

Market data points to femtech’s evolution beyond fertility apps, creating new openings for fitness brands, wearable makers and hospitality players to embrace women’s health It’s hard to avoid a conversation about women’s health these days, as if decades of neglect are now being repaid all at once. Hormonal health, fertility,...

January 8, 2026

Scientists find exercise rivals therapy for depression

A large review of studies suggests that exercise can ease depression about as effectively as psychological therapy. Compared with antidepressants, exercise showed similar benefits, though the evidence was less certain. Researchers found that light to moderate activity over multiple sessions worked best, with few side effects. While it’s not a...

January 7, 2026

Woman ‘Skysurfs’ Above Mount Everest to Break World Record

Most Everest-related records are achieved at its peak, but the latest record-breaking feat took place high above the Himalayan mountain. That’s where Belarusian athlete Olga Naumova recently smashed the record for highest skysurfing jump. Naumova is a 15-year veteran of the sport, with over 17,000 skydives logged. Even with that...