June 9, 2026

USA Cycling Invests in Women’s Success in Run-Up To LA 2028

COLORADO SPRINGS, Colo. (June 9, 2026) /SPORTSWIRE WOMEN/ - American women are the engine of U.S. Olympic cycling. Since the London Games, they have accounted for 95 percent of every medal Team USA has brought home from the Olympic velodrome, road course, mountain bike trail and BMX events. Not a majority....

June 9, 2026

Sue Bird Is Entering a New Era—and Doing It Her Way

Sue Bird receives a different kind of greeting everywhere she goes. In Seattle, where the WNBA great has lived since she was drafted by the Storm in 2002, it’s like saying hello to a neighbor: “ ’Sup, Sue?” A permanent statue of the four-time champion welcomes fans to Climate Pledge...

June 8, 2026

Competition Climbing’s G.O.A.T. Just Reached Legendary Status

Janja Garnbret is no stranger to success. The 27-year-old Slovenian is arguably the greatest competition climber of all time. She has won 49 gold medals on the World Cup circuit, the most elite level of competition. While Garnbret has never been a slouch in outdoor climbing (she’s sent V15 and 5.14d,...

June 4, 2026

BRANWYN Named to Athletech News’ Most Innovative Fitness & Wellness Companies of 2026

Bend, OR (June 4, 2026) /SPORTSWIRE WOMEN/ – BRANWYN, the women’s seamless Merino wool Performance Innerwear and activewear brand redefining what truly functional activewear can be, announced it has been named to Athletech News' prestigious Most Innovative Fitness & Wellness Companies of 2026 list. BRANWYN was recognized "for creating activewear...

June 2, 2026

New Research Says Morning Exercise Before 8 A.M. Could Dramatically Lower Your Heart Disease Risk

New research presented at the American College of Cardiology’s annual meeting finds that exercising in the early morning—specifically between 7 a.m. and 8 a.m.—is strongly linked to a significantly lower risk of heart disease and other metabolic conditions. The study, which analyzed long-term data from nearly 15,000 people using wearable...

June 2, 2026

After escaping the Taliban and years in exile, the Afghan women’s soccer team rises again

Fatima Yousufi escaped the Taliban, arriving in Australia with a backpack and a burning ambition to play international soccer. Through their own determination and courage, and with family support, Yousufi and others like Mona Amini had been able to study, to play soccer for clubs and for the Afghanistan women’s...

June 1, 2026

JWS raises new money to expands its women’s sports media platform

Just Women's Sports (JWS) has secured a new seven-figure investment round led by Bolt Ventures, the family office of sports investor David Blitzer. This marks Blitzer's continued support for the company, having previously participated in JWS's 2022 financing. The funding round also included returning investors such as Starry Eyed Tomorrow...

June 1, 2026

Serena Williams’ return joins the greatest comebacks in women’s sports

Serena Williams is returning to professional tennis at age 44 after nearly four years away from the sport. The 23-time Grand Slam singles champion has accepted a wild card invitation to play doubles at the HSBC Championships at Queen's Club in London, which starts June 6. Her doubles partner has...

June 1, 2026

ESPN, Women’s National Football Conference Expand Rights Deal

ESPN and the Women's National Football Conference (WNFC) have expanded their partnership with a new two-year media rights agreement, doubling the duration from their previous one-year trial deal. This renewed contract ensures the women's professional tackle football league will continue receiving national broadcast exposure on ESPN platforms through 2027. The...

June 1, 2026

People Abandon Fitness Routines as They Get Older, Study Finds

It’s no secret the fitness and wellness industry obsesses over acquiring younger members, but a new longitudinal study makes the case that what happens to the 55-year-old deserves equal attention, and reveals the opportunities that exist for fitness operators. So finds the HABITAT study (How Areas in Brisbane Influence Health...

June 1, 2026

Why Retailers Need To Prepare For The New Women’s Sports Consumer

The women’s sports industry is not reliant on converting existing sports fans. Instead, the industry is creating entirely new ones. That distinction may be one of the most important to acknowledge and embrace right now, and it was a thread running through many of the conversations during last month’s espnW Summit...

May 30, 2026

DC’s pro volleyball team takes step forward as expansion season draws near

Washington, D.C. will welcome a new professional women's volleyball team in 2027 as part of Major League Volleyball's expansion. The franchise, owned by All United Sports and Entertainment (the same group behind D.C. United soccer), is progression toward its inaugural season starting next January. The league recently expanded to eight...

May 29, 2026

All Women’s Sports Network Announces Live Television Schedule for Inaugural Season of Professional Softball League

The All Women's Sports Network (AWSN) has announced the live television schedule for the inaugural season of the Professional Softball League (PSL), which kicks off on Friday, June 12, 2026. The network will broadcast a minimum of 23 regular-season games, starting with an opening-day matchup where the Florida Vibe hosts...

May 29, 2026

French Open to fine Vallejo for saying woman should not have umpired match

The French Open has announced it will impose a substantial penalty on Paraguayan tennis player Adolfo Daniel Vallejo following his sexist remarks about a female umpire. The 22-year-old, currently ranked 71st in the world, stated that his second-round match at Roland Garros should not have been officiated by Brazil's Ana...

May 29, 2026

Paige Bueckers’ WNBA debut jersey sells for record $64,720

Paige Bueckers' jersey from her WNBA debut has sold for a record-breaking $64,720, setting a new milestone for women's sports memorabilia. The Dallas Wings star wore the jersey during her first WNBA game on May 16, 2025, and it was later sold through MeiGray, an authentication and photo-matching company that...

May 29, 2026

New WNBA CBA Will Pay $14M to Retired Players

Retired WNBA players are about to get a multimillion-dollar gift. The WNBA and WNBPA announced Friday that they completed the full CBA, more than two months after they agreed to a deal that allowed the 2026 season to start on time. The CBA contained a “Veteran Recognition Payment” that will pay retired...

May 28, 2026

Rab Valkyr 12 Mountain Running Vest Wins 2026 European Outdoor Gold Award

May 28, 2026 /SPORTSWIRE WOMEN/ - British outdoor brand Rab, owned by Equip Outdoor Technologies Ltd., is proud to announce that the Valkyr 12, its first-ever women-specific mountain running vest, has been named a 2026 European Outdoor Award Gold winner in the Trail Running Product Category. The Valkyr 12 is...

May 28, 2026

How the National Women’s Soccer League is building momentum for brands

The National Women’s Soccer League (NWSL) finds itself at something of a pivotal moment. Season 14 is well underway, which is nothing to scoff at in women’s sports years; the Professional Women’s Hockey League and Major League Volleyball started in 2024, while the 3-on-3 basketball league Unrivaled and League One Volleyball debuted only last year. That...

May 28, 2026

Unconventional: A Conversation with Heather Jackson

Only three weeks after finishing in fourth at the 2026 Cocodona 250 Mile, American Heather Jackson is gearing up for a completely different event: the 350-mile Unbound XL gravel cycling event. It’s a race she won with a course record last year. She’s planning on following that up a couple of weeks later with the...

May 28, 2026

Oura Launches 5th Gen Ring, Going All-In on Preventive Health

Oura has launched Oura Ring 5, its newest smart ring as the company, which was recently valued at $11 billion and is prepping for an IPO, looks to defend its lead in the increasingly competitive wearables market and push further into preventive health. The new ring is 40% smaller than Oura Ring 4,...

May 27, 2026

Good fitness in your 30s may shape artery health decades later

A new study from Karolinska Institutet finds that people with good physical fitness in their 30s and 50s have more elastic arteries decades later. Published in Scientific Reports, the research shows that higher aerobic capacity at age 34 predicts less arterial stiffness at age 63, independent of cholesterol levels and other...

May 27, 2026

Broccoli crowns and stuffed cows at the Women’s College World Series: Why softball dugouts are the best of college ball

A herd of stuffed cows and a human dubbed “Broccoli Guy” will walk into Devon Park this week, and no, it’s not the start to a bad joke. Quite the opposite. The rosters these out-of-character items represent are hoping it's the spark to a national championship. Here at the Women’s...

May 27, 2026

Olympic medallists slam IOC president for comments on athlete pay

International Olympic Committee president Kirsty Coventry has triggered global backlash after saying she does not believe Olympians should be paid to compete at the Games. “I don’t believe in paying athletes,” Coventry told Sport Nation last week. “I come from a small country, I came from a sport that doesn’t necessarily pay athletes very...

May 27, 2026

Aaron Rodgers Champions Women in Sports by Donating to US Women’s National Flag Football Team Ahead of Olympics Debut

As one of the fastest-growing sports, Flag football has consistently received strong support from the NFL, and its top players, including the Pittsburgh Steelers quarterback, Aaron Rodgers. The 42-year-old has become increasingly involved in youth football and charity football initiatives. However, the latest development surrounding Rodgers’ support for flag football carries much bigger...

May 26, 2026

Rhode Island stadium takes unique approach in targeting women’s sports events

One weekend this month, Centreville Bank Stadium in Rhode Island took center stage to make history with the Women’s Lacrosse League kicking off its first season of full-field play. A week later, the soccer stadium on the banks of the Seekonk River welcomed Boston Legacy FC for the first in a seven-game...