News Topics
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October 14, 2026
The Running Trend Taking Off Among Women Has Nothing to Do With Getting Faster
Trail running is moving from niche pursuit to mainstream sport, growing about 8% annually as more runners seek a break from pace targets, personal records, and constant comparison. For many women, its appeal lies in the freedom to let terrain—not a watch—dictate effort, while spending mindful time in nature and...
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October 13, 2026
WNBA Moves Finals Dates So Dream Can Play in NBA Arena
WNBA moved Atlanta Dream’s Finals games to the 17,000-seat State Farm Arena, shifting Game 3 up a day and Game 4’s tip time to avoid scheduling conflicts. FOS
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October 13, 2026
Just Women’s Sports Acquires Victra Sports, Launches Mobile App And New Sports-Specific Channels
Just Women's Sports (JWS), the leading media brand dedicated to women's sports, today announced three major milestones in a single year of rapid expansion: the launch of the JWS mobile app; the acquisition of Victra Sports, a women's sports technology company; and the debut of new sport-specific sub-brands in basketball...
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October 13, 2026
Google Launches Women’s Health Partnership and New Fitbit
Google has launched a women’s health partnership as it deepens its footprint in the wearable fitness-tracking space. The tech giant on Monday (Oct. 12) announced a collaboration with Flo Health, a platform used by more than 80 million women each month. “This collaboration will help build a cohesive, empowering experience...
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October 12, 2026
‘I wasn’t thinking about cycling – I was a daughter who had just lost her mum’ – Valentina Cavallar subjected to a drugs test hours after the death of her mother, in the room next to where she lay
Valentina Cavallar had been enjoying a successful season since signing for SD Worx–Protime at the beginning of 2026, with a top-10 place in the Giro d'Italia Women, but after pulling out of the Tour de France Femmes just before the final stage, the Austrian stepped back from racing for what...
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October 11, 2026
Golden State Valkyries Become First Women’s Sports Team to Surpass $100 Million in Annual Revenue
The Golden State Valkyries have become the first women’s professional sports team to surpass $100 million in annual gross revenue, reaching the milestone during their second WNBA season. Strong demand drove the result: the team sold out all 22 regular-season home games at Chase Center and had more than 12,000...
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October 10, 2026
Post-its, homework breaks and karaoke: inside the Women’s Pro Baseball League’s debut season
A new photo essay documents the debut season of the Women’s Pro Baseball League, the first professional women’s baseball league in the United States since 1954. It follows players from the inaugural franchises—the Los Angeles Queens, San Francisco Firebells, Boston Hunters, and New York Heights—through competition, camaraderie, and a historic...
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October 9, 2026
The Funding Problem for Women-Owned Outdoor Brands Isn’t Just About Money
Women founders in the outdoor industry face a funding gap beyond access to cash: limited financial support, skepticism from mostly male investors, and products often overlooked by decision-makers. In 2024, only 15% of women-only founding teams raised equity, compared with 50% of men-only teams, and the median raise was $26,000...
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October 6, 2026
The First Round Of 2026 WNBA Playoffs Was Most-Watched Ever
The first round of the 2026 WNBA playoffs averaged a record 1.3 million viewers across all platforms, up 37% from last year. The Las Vegas Aces–Indiana Fever series led the way, with Game 2 drawing 1.42 million viewers on Prime Video and the other two games surpassing 2 million. The...
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October 6, 2026
The Cyclists’ Alliance welcomes UCI reform direction and seeks direct role for female riders
The Cyclists’ Alliance (TCA) welcomed the UCI Management Committee’s reform direction, including a mandate for compliant barriers in the final 200 meters of WorldTour and Women’s WorldTour races. The rider organization said the safety measure was an important step toward protecting professional cyclists. TCA also called for a direct role...
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October 6, 2026
The Spectator’s Guide to the 2026 Women’s Ironman World Championship Pro Race
A year ago, the women had Kona to themselves, and the race ended in dramatic fashion: Lucy Charles-Barclay (GBR) and Taylor Knibb (USA) were first and second off the bike, both led on parts of the run course, and neither reached the finish line. Solveig Løvseth (NOR), racing only her...
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October 6, 2026
How one trail race is improving accessibility for women
When it comes to training and racing on trails, women face many challenges in getting to start lines–having to do with pregnancy and breastfeeding, childcare, finding the confidence to train and compete and seeing other women doing the same thing. This may explain why, although female representation in trail running...
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October 6, 2026
Issa Rae is quietly building a women’s sports portfolio — weeks after investing in pro volleyball, she’s betting on Unrivaled
Unrivaled announced the actress, producer and entrepreneur as one of its newest investors. The move comes through the women’s basketball league’s oversubscribed Series C funding round, which was announced in August and pushed its valuation to $650 million. For Rae, the investment goes beyond watching the league grow from the...
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October 6, 2026
Beauty Brands Are Coming for Sports—and They Want More Than Exposure
Sports sponsorship spending has long been dominated by categories like automotive, telecom, alcohol, and banking. In recent years, healthcare, crypto, fantasy sports, gaming, prediction markets, and beauty have joined the party. Beauty presents a distinct opportunity among them, in part because brands within the category are decidedly investing to reach...
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October 6, 2026
Saudi Princess Reema joins women’s sports network AWSN as adviser
Saudi Arabia's ambassador to the US, Princess Reema Bandar Al-Saud, has joined All Women's Sports Network (AWSN) in an advisory role, as the media company seeks to expand coverage of women's sports in the Middle East and beyond. AWSN, a sports media platform co-founded by actor Whoopi Goldberg, said her...
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October 5, 2026
Coach Jackie J built a women’s sports community. Now she’s launching a podcast.
If you follow women's sports on social media, chances are you've seen Jackie Johnston. Now, fans will be able to hear more of her takes in longform. Better known as "Coach Jackie J," Johnston has amassed a dedicated following of over 1.45 million across Instagram and TikTok. She's nicknamed "The...
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October 2, 2026
WNBA Faces Ratings Test Without Caitlin Clark, Fever
The WNBA is heading into the 2026 Finals without Caitlin Clark and the Indiana Fever after their second-round elimination by the Las Vegas Aces, setting up a ratings test for the league’s biggest star power. Even so, the Finals still have a strong chance to set viewership records, aided by...
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October 1, 2026
As pro women’s sports boom, study finds red flags in pipeline
From the WNBA to the NWSL and beyond, the professional women’s sports boom is no secret. But progress is a mixed picture, with girls facing significant barriers to entering and remaining in competition. That’s all according to the Women’s Sports Foundationfounded by Billie Jean King in 1974, which released its...
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September 30, 2026
Columbus, Ohio, rolls out free menstrual hygiene products to all sports venues
The state laws differ in their specifics — where products have to be provided, how much funding the governments provide to help facilities meet the mandates — but they require products to be free, according to Unicorn. Coin-operated dispensers don’t satisfy requirements unless they’re converted to free-vend or replaced, according...
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September 29, 2026
Berlin Marathon winner limped to finish line after rupturing Achilles tendon chasing world mark
Berlin Marathon winner Tigst Assefa "completely destroyed" her right Achilles tendon trying to regain her world record. Assefa was on well on course to beat Ruth Chepng'etich's world record with two kilometres remaining in Sunday's race when she suddenly began limping with what appeared to be cramps. She grimaced and...
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September 28, 2026
“It Reclaims the Joy.” Why Olympians and Enthusiasts Love Wearing Glitter in the Outdoors.
Sparkling face glitter is becoming popular at marathons and bike races, and even in non-competitive outdoor activities like whitewater rafting and skiing. Athletes say the sparkly accessory helps reduce the pressure they feel to perform, and adds a boost of fun when a race becomes a test of suffering. Enthusiasts...
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September 28, 2026
Minneapolis woman advocating for female athletes through growing sports agency
There's a growing chance you own something branded by a female athlete. According to an analysis from McKinsey and Company, revenue from women's sports has grown 4.5 times faster than revenue from men's sports, creating new opportunities both on and off the field. Dani Foxhoven Young knows how to trust...
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September 25, 2026
Ultrarunner Camille Herron Enters ‘Madonna Era’ With Adult Content on OnlyFans
Can one of the world’s greatest ultrarunners be a sex symbol? For Camille Herron, the answer is “Why not?” This year, the 44-year-old athlete started an OnlyFans account, joining a growing roster of outdoor athletes using the platform to share “adult content” and earn some extra money. But for Herron,...
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September 25, 2026
New Zealand woman runs 1000 ultramarathons in 1000 days
Shannon-Leigh Litt has burned through over 90 pairs of shoes in her quest to run an ultra-marathon every day for 1000 days in a row. The 47-year-old criminal barrister has trotted through flooding in Malaysia, sweated in 40+ degrees on trails in Thailand and was borderline hypothermic during -10 degree...
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September 24, 2026
Female cyclists 50% more likely to be injured in crashes and suffer 2.5 times more fractures, new UCI study finds
During the UCI's annual Congress at the UCI Road World Championships in Montreal on Wednesday, Medical Director Xavier Bigard presented the results of a survey of the causes of crashes in the men's and women's WorldTour pelotons, and pointed to some alarming differences between the injuries suffered. The survey began...
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