May 6, 2025

Fremantle and the Women’s Pro Baseball League Announce Strategic Partnership Across Media, Digital and Business Verticals

Fremantle and the Women’s Pro Baseball League (WPBL) announces that they have entered into a strategic partnership that will see the companies collaborating across numerous sectors of business. SPORTS VIDEO GROUP

May 6, 2025

Sports Business Journal to add women’s sports biz coverage

The Sports Business Journal has announced a new vertical covering the business of women sports. The newsletter will be modeled after SBJ newsletters in other verticals. talking biz news

May 6, 2025

Unrivaled Sports Gets $120M From Dick’s for Youth Buildout

Youth sports platform Unrivaled Sports has received a $120 million investment led by Dick’s Sporting Goods and featuring participation from Miller Sports + Entertainment, Dynasty Equity, LionTree and The Chernin Group. Sportico

May 6, 2025

BRANWYN Announces New Leadership Team

Bend, OR (May 6, 2025) /SPORTSWIRE WOMEN/ – BRANWYN, the performance innerwear brand redefining sustainable comfort for women, is proud to announce two strategic leadership appointments as the company enters its next phase of growth. Deanne Buck has been named Chief Executive Officer, succeeding outgoing CEO Jeff Shafer as he...

May 6, 2025

Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes

The Nike A’One sold out within minutes of being released online. The pink shoe and accompanying apparel line for the Las Vegas Aces star have generated tons of hype in recent months, making it one of the most anticipated performance shoe drops in recent years. FRONT OFFICE SPORTS

May 6, 2025

Former LPGA golfer Michelle Wie West invests in women’s sports company Togethxr

On Tuesday, Wie West announced she has signed on as the latest athlete investor in Togethxr, the company behind the popular “Everyone Watches Women’s Sports” slogan. CNBC

May 6, 2025

Mikaela Shiffrin joins ownership group for NWSL expansion team in Denver

The two-time Olympic gold medalist and all-time leader in World Cup wins in Alpine skiing is now part of the ownership group for the NWSL's expansion team in Denver. USA TODAY

May 6, 2025

Michele Kang is spending millions to scoop up women’s soccer teams around the world. What’s her plan?

Earlier that day, Michele Kang announced her latest large investment in the U.S. Soccer Federation at an event a few blocks away. Seemingly everyone in town for the game between the U.S. women's national team and Brazil was asking the same question: Why? ESPN

May 6, 2025

Sue Bird to take over as managing director for U.S. women’s national basketball team

USA Basketball is set to make massive shifts in its structuring later this week, and among some of the most shocking moves includes the introduction of WNBA legend Sue Bird as the new managing director for the women's national team. USA TODAY

May 5, 2025

Simone Biles And Olivia Dunne Headlined The Kentucky Derby — Why It Mattered

The 151st running of the Kentucky Derby doubled as a landmark moment for women’s gymnastics. Simone Biles, the sport’s most decorated athlete, became the first gymnast to act as Grand Marshal. Biles was the second female athlete to hold the title after Laila Ali received the honor in 2018. As...

May 5, 2025

Mount to Coast Athlete Megan Eckert sets new women’s 6-Day world record with 603 miles (970 KM) at GOMU World Championship

May 5, 2025 /SPORTSWIRE WOMEN/ - Eckert’s extraordinary performance surpasses the previous record of 560.33 miles (901.764 km), set in 2024 by Camille Herron . Her achievement is now pending official ratification*. Demonstrating exceptional consistency and resilience, Eckert endures 144 continuous hours of effort, a true test of both physical...

May 5, 2025

How Ally Financial started seeing results from its WNBA and Paige Bueckers deals well ahead of tip-off

Ally Financial has been all over women’s sports since 2022, when the company committed to splitting its media spend equally between men’s and women’s sports within five years. MARKETING BREW

May 5, 2025

Can Artificial Intelligence Help Catch Breast Cancer Sooner? A New Study Looks at Missed Diagnoses Between Mammograms

A recent retrospective study led by researchers at UCLA dug deep into this issue, analyzing how and why these cancers are missed — and whether artificial intelligence (AI) can help catch them earlier. Growing Your Baby

May 4, 2025

48-year-old wins women’s title at 2025 Toronto Marathon

New Tecumseth, Ont.’s Ana Laura Fray delivered one of the most impressive performances of all. On Sunday, the 48-year-old made a powerful statement at the Toronto Marathon, blazing to an overall women’s victory in 2:50:40 and proving that age is no barrier to excellence. Running Mag

May 3, 2025

Lisa Carrington invests in women’s basketball

New Zealand's most successful Olympian, Dame Lisa Carrington, is investing in other female athletes - on the basketball court. Dame Lisa has joined the ownership group of the Kāhu, who compete in the Tauihi Basketball Aotearoa league. The team made headlines last year when they became the first all-women-owned sports team...

May 1, 2025

Mizuho Americas Announces Five-Year Renewal Agreement With

Mizuho Americas, the New York-headquartered arm of Mizuho Financial Group, announced  that it has renewed its title sponsor agreement for the Mizuho Americas Open through 2030 and will raise the 2026 purse to $3.25 million, one of the largest outside of the Major championships. The tournament will maintain its successful...

May 1, 2025

May 2025 Book Explores Women’s Narratives in Adventure Sports: “FLOW: WOMEN’S COUNTERNARRATIVES FROM RIVERS, ROCK, and SKY (Rocky Mountain Books)

May 1, 2025 /SPORTSWIRE WOMEN/ –  Rocky Mountain Books will publish Flow: Women’s Counternarratives from River, Rock, and Sky arrives in bookstores on May 20, 2025. Through beautiful photography and beautifully-rendered personal essays, the new anthology FLOW takes readers on an inspiring journey through the world of women in adventure...

April 30, 2025

Oregon Soar takes flight as the state’s newest and only women’s professional ultimate frisbee team

A group of women are hitting the field this weekend as part of Oregon's newest and only women’s professional ultimate frisbee team. The next Oregon Soar home game is this Sunday at the University of Oregon Portland stadium. Included in the line-up is brand-new ultimate frisbee team, Oregon Soar. It’s the...

April 30, 2025

Sky Sports study debunks myth of women’s sports fans being ‘niche’ and finds gender is not sole driver of interest

A study by the Gemba Group included over 2,500 sports fans with representation across all age groups, sporting passion, and a mix of those who pay and don't pay for sports subscriptions. It found that 80 per cent of UK sports fans are interested in at least one men's and one...

April 30, 2025

PWHL selects Seattle for 2nd expansion franchise. Plans to add another 2 by 2026-27, AP source says

The PWHL is expanding to eight teams next season by adding Seattle as its second new franchise alongside Vancouver, and The Associated Press has learned that plans already are in the works to add two more in a year’s time. yahoo!

April 30, 2025

Women’s flag football sparks euphoria in US

From parks to tournaments across the United States, a silent sporting revolution has begun to take shape with girls and teenagers getting involved on the pitch without physical contact, driven by a dream that no longer seems unattainable: to be part of the Olympic flag football team in Los Angeles. This sport,...

April 30, 2025

Movemint Partners with For All Mothers+ to Launch the MomForward Movement Series and Introduce New Event Tags to Indicate Family-Friendly Features

BERKELEY, CA [4/30/2025] /SPORTSWIRE WOMEN/ - Movemint, a modern technology platform for endurance events, is proud to announce its partnership with For All Mothers+, an impact nonprofit breaking barriers for mothers through the lens of sport. As part of this collaboration, Movemint is powering the MomForward Movement Series, a month-long...

April 30, 2025

Unbridled Women Go a Little Wild in Parklands

Louisville, KY (April 29, 2025) /SPORTSWIRE WOMEN/ - The Unbridled Women Adventure Race is returning to the Parklands of Floyds Fork on Saturday, June 14, 2025. The 6-hour event will be staged out of the Woodland Pavilion in Broad Run Park. Participants will race in teams of 2 or 3,...

April 29, 2025

Alani Nu Surpasses $1 Billion in Sales

Alani Nu, the energy drink marketed towards women and recently acquired by former competitor Celsius for $1.8 billion, has surpassed $1 billion in retail sales for the 52 weeks ending April 13, showing a 72.4% increase year-over-year. Celsius finalized the deal earlier this month, adding Alani Nu’s energy drinks, protein powders,...

April 29, 2025

Landmark Women’s Health Study Saved From Funding Cuts

In a sudden about-face, the U.S. Department of Health and Human Services (HHS) said it won't slash funding for the Women's Health Initiative, a major research project focused on preventing disease in older women. The decision follows concerns about a move to end contracts supporting the whole study, which has...