April 6, 2026

Travel + Leisure Co. Announces Sponsorship of Rising Swimming Star Rylee Erisman

Travel + Leisure Co., a leading leisure travel company, announced a new sponsorship agreement with USA National Team swimmer and World Junior Champion Rylee Erisman. The partnership reflects Travel + Leisure Co.’s continued investment in emerging talent and its focus on aligning with individuals who demonstrate dedication, resilience, and a...

April 6, 2026

Amazon to Add Fulfillment Surcharge to Third-Party Sellers as Fuel Costs Surge

Amazon is adding a 3.5 percent fuel and logistics surcharge for third-party sellers in the U.S. and Canada amid a spike in energy prices due to the war in Iran. Amazon wrote in a notice on its Amazon Seller’s Platform, “Elevated costs in fuel and logistics have increased the cost...

April 6, 2026

Clarifying the record about Ultrarunner Camille Herron, Wikipedia, and lululemon

Tucson, Arizona (April 7, 2026) /SPORTSWIRE WOMEN/– Borderland Trailrunning has released a formal clarification addressing comments made in a previous podcast episode from September 2024 with journalist Marley Dickinson regarding ultrarunner Camille Herron, providing additional context to ensure an accurate understanding of the facts. The statement is being republished to...

April 6, 2026

Audacy Announces Two New Women’s Sports Partnerships in Portland

Audacy is expanding its presence in women’s sports with a new multi-team partnership in the Pacific Northwest. The company announced it will serve as the official radio home for both the Portland Fire and the Portland Thorns. The agreement marks the first time both teams will have consistent radio broadcasts in the market....

April 5, 2026

PWHL game at Madison Square Garden sets U.S. pro women’s hockey attendance record

The PWHL has another professional women's hockey attendance record in the U.S., with the game between the New York Sirens and Seattle Torrent at Madison Square Garden on Saturday night drawing a crowd of 18,006. The previous high water mark was 17,335 at Climate Pledge Arena in Seattle on Feb....

April 5, 2026

Virginia women’s basketball coach fired after investigation over alleged ‘nightmarish’ culture

The University of Virginia fired its head women’s basketball coach, Amaka Agugua-Hamilton, in a shocking move after the Cavaliers made a surprise run to the Sweet 16, though reports suggest a toxic culture had developed within the program. Virginia had been coming off one of the program’s most successful seasons...

April 4, 2026

Columbus City Council Proposes Ticket Fee to Fund Women’s Pro Soccer Expansion

Columbus City Council announced a plan yesterday to raise $25 million to fund the potential expansion of National Women’s Soccer League to Columbus. The proposal, which has been agreed upon by team ownership partners Haslam Sports Group, Nationwide and the The Edwards families, would see the implementation of a two...

April 2, 2026

How has Women’s March Madness changed alongside ‘crazy’ growth? We asked 5 players

In a USA Today piece timed to the 2026 Women’s Final Four, five NCAA Tournament players reflect on how “Women’s March Madness” has changed as the sport grows in visibility, revenue, and fan intensity. Players describe the tournament atmosphere as louder, more packed, and more media‑heavy than just a few...

April 2, 2026

Julie Foudy, Steve Kerr among new owners in LOVB San Francisco group

A year before the club starts play, the LOVB San Francisco ownership group is expanding with notable names from soccer icon Julie Foudy to Warriors coach Steve Kerr. LOVB announced the expansion club late last year with a women-led group that included Rebel Girls CEO Jes Wolfe, Olympic volleyball medalist Kelsey Robinson...

April 2, 2026

Marriott Is Finally Getting a Luxury Wellness Brand—and the Locations Are Total Dream

Marriott International has announced a new luxury‑wellness brand under its portfolio, teaming up with Italy’s Lefay Resorts through a joint venture to bring high‑end wellness resorts into the Marriott Bonvoy ecosystem. Marriott is adding Lefay as its 39th brand and the first in its portfolio dedicated exclusively to luxury wellness,...

April 2, 2026

Columbus is betting big on women’s sports — and the payoff is already here

When the Columbus Fury take the court at Nationwide Arena, the energy in the building is hard to ignore. The crowd is loud, the athletes are electric, and the stakes feel real — because they are. The Fury are the newest professional women's team in Ohio, but they're far from...

April 1, 2026

“Coming to Term:” A Film About Clare Gallagher’s Run Through Pregnancy

"Coming to Term" is a short film documenting elite trail runner Clare Gallagher's experiences running during her final month of pregnancy, offering an unfiltered view of the physical and emotional challenges involved. Gallagher, known for wins at the 2016 Leadville 100 Mile, 2017 CCC, and 2019 Western States 100, shifted...

April 1, 2026

One of the first female referees ‘considered cutting off her hair’ amid discrimination from NFL officials, lawsuit says

One of the NFL’s first female referees said she considered cutting off her hair after league officials allegedly instructed her to style it in a way that would clearly mark her as a woman on the field, according to a new harassment lawsuit. Robin DeLorenzo, a trailblazing full-time on-field official, filed the complaint Friday in Manhattan federal court,...

April 1, 2026

WNBA Player-Founded Beauty Brand Bets on Athlete Credibility Over Paid Influencer

Co-founded by WNBA player Lexie Hull, Forta Cosmetics is building its marketing strategy around female athletes using and promoting its product Forta Cosmetics officially launched today, debuting its performance beauty brand with a distribution strategy centered on athlete-led product seeding rather than traditional paid marketing. Ahead of launch, Forta partnered with Faves to place its...

April 1, 2026

ESPN Launches ‘Courtside,’ Its New Women’s Final Four AltCast

ESPN will present some fancy footwork during its telecasts of the Women’s Final Four. For six years, ESPN found success with Sue Bird and Diana Taurasi at the helm of a special ESPN2 “altcast” aimed at providing a different option than traditional game coverage during the college basketball tournament. With those two former players...

March 31, 2026

Garmin and Natural Cycles integrate skin temperature data for fertility insights

Garmin has announced a product integration with Natural Cycles that allows compatible smartwatches to sync skin temperature data directly with the fertility tracking app. By tracking overnight temperature changes on devices such as the fenix 8, Forerunner 570, Forerunner 970, Venu 4, and Venu X1, users can unlock fertility insights within...

March 31, 2026

Women’s basketball agency Choice Sports Group launches

Choice Sports Group has launched as a new player‑representation agency dedicated to elevating the next era of women’s basketball by focusing on grassroots and collegiate female athletes earlier and more holistically than traditional firms. Choice Sports Group positions itself as a representation agency built specifically for women’s basketball, emphasizing personalized,...

March 31, 2026

Stanley celebrates women’s sports with new tumbler collection, but it’s only available for 2 days

Stanley is back with another limited-edition collaboration, this time teaming up with TOGETHXR for a new tumbler collection celebrating women’s sports. Instead of the brand’s typical color-driven drops, this release features bold, message-forward artwork, bringing a different kind of energy to the brand’s viral Quencher lineup, but it’s only available for two days....

March 31, 2026

Geico plans to stake its claim in women’s sports, starting with March Madness

Geico launched a docuseries campaign called Miles that Matter to highlight women's sports during March Madness, featuring UConn's Azzi Fudd, Michigan's Trey McKenney, and WNBA star Napheesa Collier. The series emphasizes family support during life transitions, like car rides to practices, to differentiate Geico from other insurers in the crowded sports marketing...

March 30, 2026

ESPN VP reveals 50-50 gender split in women’s sports viewership: ‘Everyone is watching women’s sports’

The reaction to ESPN creating a primetime women’s sports window to replace Sunday Night Baseball starting this summer was predictable. Despite the fact that the WNBA and NWSL are the biggest properties in the ESPN lineup that are in-season during the summer, many attempted to paint the move as anti-men’s sports or...

March 27, 2026

Alexis Ohanian ‘paying US$20m’ for women’s TGL franchise

The tech entrepreneur is the second TGL franchise owner to commit to the women’s competition, joining Atlanta Falcons owner Arthur Blank, who Sportico says also paid US$20 million to secure a team in February. Ohanian has established himself as one of the most prominent investors in women’s sport, with stakes in Women’s Super League...

March 26, 2026

Women’s Performance Brands Oiselle and Wild Rye Launch Collab Collection

Seattle, WA & Sun Valley, ID (March 26, 2026) /SPORTSWIRE WOMEN/ - Women-led active lifestyle and apparel brands, Oiselle and Wild Rye, announced today the launch of a collaborative collection consisting of shared, limited-edition prints featured across each brand’s key Spring styles. The two brands have long led product innovation...

March 26, 2026

Still at the Top: Michellie Jones Joins Van Rysel & Kiprun Ahead of Oceanside 70.3

OCEANSIDE, CA (March 26, 2026) /SPORTSWIRE WOMEN/ — Olympic silver medalist, Ironman World Champion, and one of the most decorated athletes in triathlon history, Michellie Jones has joined Van Rysel (cycling) and KIPRUN (running) as an Elite Athlete Ambassador, with the partnership launching at Ironman 70.3 Oceanside. Ironman Hall of Famer...

March 26, 2026

Women’s flag football has basketball players trading sneakers for cleats ahead of 2028 LA Games

A year ago, point guard O'Mariah Gordon was leading Florida State into the second round of the NCAA Tournament. Not only is the 5-foot-5 grad student now at another school, but playing an entirely different sport. Shooting jumpers has been replaced by covering receivers and catching passes at Warner University...

March 26, 2026

Olympic committee moves to require genetic testing for all female competitors ahead of Los Angeles Games

The International Olympic Committee (IOC) announced it will require a 'one-time' genetic screening for all female athletes wishing to compete in the Olympic Games, beginning with the 2028 Olympic Games in Los Angeles. The IOC has adopted a policy similar to that imposed by the UCI, which limits eligibility to compete...