- One of the NFL’s first female referees said she considered cutting off her hair after league officials allegedly instructed her to style it in a way that would clearly mark her as a woman on the field, according...
- Co-founded by WNBA player Lexie Hull, Forta Cosmetics is building its marketing strategy around female athletes using and promoting its product Forta Cosmetics officially launched today, debuting its performance beauty brand with a distribution strategy centered...
- ESPN will present some fancy footwork during its telecasts of the Women’s Final Four. For six years, ESPN found success with Sue Bird and Diana Taurasi at the helm of a special ESPN2 “altcast” aimed at providing a...
- Choice Sports Group has launched as a new player‑representation agency dedicated to elevating the next era of women’s basketball by focusing on grassroots and collegiate female athletes earlier and more holistically than traditional firms....
- Stanley is back with another limited-edition collaboration, this time teaming up with TOGETHXR for a new tumbler collection celebrating women’s sports. Instead of the brand’s typical color-driven drops, this release features bold, message-forward artwork, bringing a different...
- Geico launched a docuseries campaign called Miles that Matter to highlight women’s sports during March Madness, featuring UConn’s Azzi Fudd, Michigan’s Trey McKenney, and WNBA star Napheesa Collier. The series emphasizes family support during life transitions,...
- The reaction to ESPN creating a primetime women’s sports window to replace Sunday Night Baseball starting this summer was predictable. Despite the fact that the WNBA and NWSL are the biggest properties in the ESPN lineup...
- The tech entrepreneur is the second TGL franchise owner to commit to the women’s competition, joining Atlanta Falcons owner Arthur Blank, who Sportico says also paid US$20 million to secure a team in February. Ohanian has...
- Seattle, WA & Sun Valley, ID (March 26, 2026) /SPORTSWIRE WOMEN/ – Women-led active lifestyle and apparel brands, Oiselle and Wild Rye, announced today the launch of a collaborative collection consisting of shared, limited-edition...
- OCEANSIDE, CA (March 26, 2026) /SPORTSWIRE WOMEN/ — Olympic silver medalist, Ironman World Champion, and one of the most decorated athletes in triathlon history, Michellie Jones has joined Van Rysel (cycling) and KIPRUN (running) as...
- A year ago, point guard O’Mariah Gordon was leading Florida State into the second round of the NCAA Tournament. Not only is the 5-foot-5 grad student now at another school, but playing an entirely...
- The International Olympic Committee (IOC) announced it will require a ‘one-time’ genetic screening for all female athletes wishing to compete in the Olympic Games, beginning with the 2028 Olympic Games in Los Angeles. The IOC...
- The first‑ever International Women’s Sports Film Festival (IWSFF) will debut in Portland, Oregon, from May 1–3, 2026, at the Judy Kafoury Center for Youth Arts. The IWSFF is the first global film festival dedicated...
- Health and wellness was the only category in which consumers planned to increase their spending in 2026, according to data from CivicScience American consumers entered 2026 in a state of economic uncertainty, which continues...
- One of the first steps towards building the expansion teams is set. Originally slated for April 6th, the WNBA has scheduled the expansion draft for Friday, April 3rd. The 14th and 15th teams of the...
- Last weekend, Italy’s Andreas Reiterer finished second at Chianti Ultra Trail by UTMB, but had to turn down a Golden Ticket (automatic entry) to Western States 100 (WSER) because his partner is due to give birth...
- The intense, all-night negotiations over the WNBA’s collective bargaining agreement were new to many on both sides. The grueling discussions lasted eight days and went well into the early morning hours each session. More than 100...
- For the first time in four years, American marathonerEmma Bates will not run the Boston Marathon. The 33-year-old, who has twice finished as the top American woman in the field, is stepping away from racing...
- The No. 1 pick in the 2026 WNBA draft is still up for debate. What isn’t is the reality that their rookie-scale contract will be more than six times what 2025 No. 1 pick,...
- Opening in Brooklyn’s Williamsburg neighborhood, Tension aims to make weightlifting more accessible, safe and community-driven for women As strength training takes off as one of the top fitness trends among women, a new brand...
- The E.W. Scripps Company is expanding its footprint in the evolving sports media landscape with the launch of a new free streaming destination built around live events and original programming. Scripps Sports Network, a 24/7 FAST channel, will...
- Mesirow, an independent, employee-owned financial services firm, today announced today that Mesirow Capital Markets, including CTL and Structured Debt Products and Sale Leaseback Capital, has arranged a $40 million private placement for Denver Summit FC,...
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