- A’ja Wilson, the two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic apparel collection in her hometown of Columbia, South Carolina. AP News
- Many of us rely on our running smartwatches daily, using them as an essential training tool to track pace, distance and heart rate. However, new research, as reported in The Guardian, suggests that some...
- Sun Valley, ID (Feb. 4, 2025) /SPORTSWIRE WOMEN/ – Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, is excited to announce two new...
- The Ariel Investments Project Level will turbo charge growth in women’s sports through ‘diversified investments and significant ownership stakes’. SportsPro
- NEW YORK, Feb. 3, 2025 /SPORTSWIRE WOMEN/ — Gathering in the nation’s capital this week, the Women’s Sports Foundation (WSF®) will unite with barrier-breaking athletes, advocates, coaches and leaders to celebrate the 39th annual National Girls &...
- Lindsey Vonn has a simple explanation for why she has returned to Skiing. Vonn showed that she can still be competitive when she finished sixth and fourth in a downhill and a super-G in...
- The streaming platform Roku, Reese Witherspoon’s Hello Sunshine and Rich Eisen Productions are set to launch a new studio show on Roku Channel dedicated to women’s sports. MSN
- A new study highlighting the persistent challenges women face in gym environments could offer some food for thought for gym and health club operators looking to make their spaces more inclusive to female members....
- Researchers have examined the increasingly popular practice of cold-water immersion – things like taking a cold shower or sitting in an ice bath – to see whether there’s any scientific basis for claiming that...
- Charlotte will be one of four cities that’s part of a brand-new professional women’s basketball league. Named the UPSHOT League, this initiative is dedicated to uniting excellence and values while empowering women in basketball. The...
- An ownership group including Bill and Crissy Haslam, Candace Parker, and Faith Hill and Tim McGraw has submitted a bid for a WNBA expansion team in Nashville. The team would be named the Tennessee Summitt...
- The NWSL announced on Thursday that Denver will be its 16th franchise, beginning play in the 2026 season. It will be Denver’s first women’s professional sports team in a major national league. A group...
- Alex Morgan anticipates a VC wave shaping women’s sports and has launched Trybe Ventures to back sports teamsleages , AI, and wellness startups. Business Insider (PAYWALL)
- The chairman of the NHL’s Nashville Predators and his wife want to bring the WNBA to Music City and have teamed up with a star-filled investor group including Candace Parker, Pro Football Hall of Fame quarterback Peyton Manning....
- After five years of trailblazing as a plus-size apparel entrepreneur, Raquel Vélez recently shuttered her outdoor apparel company, Alpine Parrot, due to a lack of profit. Since announcing the decision in late 2024, she said...
- US Olympic 200m champion Gabby Thomas is one of the biggest track stars in the world and a passionate advocate for positivity in track and field. On Tuesday afternoon, the sprinter posted a troubling video on her TikTok...
- Thanks to star player Caitlin Clark, Iowa sold out its 2023-24 season ticket slate for the first time in program history. The Iowa women’s basketball program generated a record-setting $3.26 million in ticket sale...
- On January 28, women’s performance activewear brand Athleta announced that they have added WNBA and Unrivaled stars Lexie Hull and Kate Martin to its Power of She Collective, which, “deepen its relationship with female...
- The Saudi Arabian Football Federation (SAFF) has unveiled a three-year partnership with Unilever’s Rexona, marking the first-ever official sponsorship of the Kingdom’s women’s national football programme. Inside World Football
- While the aim of the t-shirts launched by the company named Togethxr is exactly what it says—to grow women’s sports—little did many think it would generate a $3 million profit. Essentially Sports
- Oofos has hired Liz White for its newly-created chief marketing officer role. White will use her expertise in “combining data analytics and creative storytelling” to shape its marketing strategies. Footwear News
- Canada Goose has appointed Judit Bankus as SVP of merchandising. Bankus will play a key role in shaping the brand’s product roadmap through a lens of sustainability and innovation to support long-term growth. SGB...
- For many of us, energy gels are a mainstay of our race-day fuelling—they’re small, portable and packed with quick-hit carbohydrates (CHO) designed to keep us rolling with minimal digestive issues. But recent research raises...
- Sophie Power completed more than 226 miles (365km) in 48 hours to set the new record, which is subject to official confirmation. BBC
- Game-changing dynamics are reshaping women’s sports viewership. Fresh data from CivicScience reveals a significant surge in fan engagement—particularly among two surprising demographics. Civic Science
- LOS ANGELES, Jan. 23, 2025 /SPORTSWIRE WOMEN/ — Olympic gold medalist and two-time World Cup champion Kelley O’Hara and Just Women’s Sports (JWS) today announced a new studio show, Sports Are Fun!, launching on February 4 and set to run throughout 2025. Sports...
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