- Up-and-coming women’s outdoor brand Hikerkind wants its products to fit into the everyday lives of its customers, and what they want is not a simple answer. To help create a sense of community around the brand,...
- While England wasn’t able to win the FIFA Women’s World Cup, the country’s 1-0 loss to Spain in Sunday’s final still broke a domestic viewership record. The match drew 12 million viewers on BBC...
- Just a few years ago, pre-season training for Stoke City’s women sometimes included painting the dugout and removing litter from the pitch at a former working men’s club in central England. Now, in line...
- News broke on Friday morning that staff and riders from the EF Education-TIBCO-SVB team were said to be scrambling to find a home next year as the future was looking bleak, with management struggling to recoup...
- Australia’s Prime Minister Anthony Albanese says the Women’s World Cup has “changed sport in Australia forever” as he detailed a $200 million boost for women’s sport and an overhaul of broadcast rules. Mr Albanese...
- FIFA, in collaboration with more than 20 leading experts from around the globe, announced the FIFA Women’s Health, Wellbeing, and Performance project. Two years in the making, the initiative will address crucial challenges in women’s health...
- Visa has signed tennis champion Iga Swiatek to its roster of Team Visa athletes from around the globe, preparing to compete at The Olympic & Paralympic Games Paris 2024. In 2020, at the impressive...
- The US women’s national soccer team might have missed its shot at a three-peat—aka winning three World Cups in a row—but that doesn’t mean momentum around women’s sports is slowing down. This summer’s Women’s...
- Amid volatility in some of business’ most high-profile sectors, facing ongoing economic uncertainty, investing in women’s sports this year is the most stabilizing investment one can make to create that balance. You just have...
- An innovative ASB GlassFloor was unveiled with much anticipation and excitement at the Quarter-Finals of the FIBA U19 Women’s Basketball World Cup 2023. Introduced for the very first time at an official FIBA competition, the state-of-the-art court...
- An ownership group led by Laura Ricketts, co-owner of the Chicago Cubs and a minority owner of the Chicago Sky, agreed to buy the NWSL’s Chicago Red Stars. Ricketts and the NWSL confirmed the sale in subsequent...
- The University of Iowa women’s basketball slate doesn’t start until Nov. 6, but season tickets for the 2023-24 campaign are already sold out at Carver-Hawkeye Arena. Iowa is coming off its first-ever national championship...
- Sports streaming company DAZN has reached a deal to acquire women’s soccer content platform Ata Football. The acquisition will see DAZN further consolidate its women’s soccer offering, adding to its extensive rights portfolio that...
- /SPORTSWIRE WOMEN/ – “Cute, comfy, hug all the right places! Love these joggers! Cannot wait for frigid temps to wear again!” “It’s like having 2 cozy sleeping bags on your legs.” The Down Joggers We’ve...
- Women don’t stop training after age 40, so why aren’t we openly discussing how to adjust and adapt as our bodies go through seismic shifts? Women’s Running
- WNBA Commissioner Cathy Engelbert will visit Denver on Wednesday as the league assesses the city’s potential for an expansion team, possibly as early as 2025. The group, which includes Robert Cohen, chairman and chief...
- Stanford basketball star Cameron Brink has signed with New Balance, becoming the first women’s basketball player to join the shoe and apparel company. Brink, a senior who averaged 15.1 points per game last season,...
- The 2023 FIFA Women’s World Cup is expected to shatter viewership records for women’s football, with expectations of attracting 2 billion viewers worldwide. The tournament is being co-hosted for the first time by Australia...
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