- In the wake of Title IX, and the fight for equal access to sports, after the (ongoing) battle for pay equity in competition, comes the war for uniform equity. It’s not just about clothes. It’s about...
- OSLO, Norway (Aug. 8, 2023)/SPORTSWIRE WOMEN/ – Norrøna, the family-owned Norwegian manufacturer of premium apparel and gear, is proud to present its new ‘Tailored for Her’ women’s specific ski and mountaineering specific products, which will...
- There have been concerted efforts to draw women into the slipstream of single-seater racing’s ascendance over the years. Leaning on growing fandom, Dare to be Different (2016) and Girls on Track (2019) initiatives strove...
- GLASGOW /SPORTSWIRE WOMEN/ – During the evening session of the second day at the Sir Chris Hoy Velodrome, Jennifer Valente (San Diego; TWENTY24 Pro Cycling) tackled her first individual event, the Women’s Scratch Race. The...
- The second edition of the Tour de France Femmes wrapped up on Sunday—closing out tje secodn edition of the eight stage race. The most popular and highest-paid women’s cycling event on the WorldTour calendar...
- VANCOUVER, British Columbia– lululemon (NASDAQ:LULU) today announced the creation of a Mental Wellbeing Global Advisory Board to help the company develop best practices and influence a global conversation to improve mental wellbeing outcomes for...
- Mary Wittenberg, the former president and chief executive of the New York City Marathon’s parent company has been hired as the new president of the National Women’s Soccer League’s Gotham FC. The team’s ownership...
- Luxury brands are increasingly becoming bigger players in the world of sports sponsorship. Prada announced its partnership with the Chinese women’s soccer team last month for this summer’s FIFA Women’s World Cup. Soccer-inspired lifestyle...
- A report from sports and entertainment intelligence platform SponsorUnited examined which Women’s World Cup players see the most brand love, based on an analysis of about 230 brands, 120 athletes, and 900 social posts...
- The US women’s team barely made it through the group stage at the World Cup, and for the owners of a major American soccer club, that’s a good thing. It suggests the game is...
- A 43-year-old mother of five came in first at the recent 100-kilometre Race to the Stones in southern England, a tough feat made all the more challenging by the fact she was pumping breast...
- SAN FRANCISCO and PORTLAND, Ore., Aug. 2, 2023 — Strava, the subscription platform at the center of connected fitness, today announced its latest effort as part of its Strive for More™ initiative, a commitment to promote and support women in...
- The International Cycling Union (UCI) has announced plans to create a second division of women’s professional teams, a move that would bring the sport’s team structure in line with their male counterparts. The UCI...
- The biggest stage race in women’s pro cycling wrapped up over the weekend. Here’s what you need to know. Outside
- Columbia Sportswear Company announced that Tricia L. Shumavon will be joining the company as president of Prana. Shumavon most recently worked at Adidas in Europe where she was the global vice president of women’s, men’s,...
- Manchester United will extend its jersey sponsorship with Adidas for another decade in a $1.15 billion deal, the club announced Monday—which is the largest shirt supplier deal in English Premier League history. FORBES
- While you know your morning java helps you jump-start your day; you may even know that it’s a legal performance enhancer. But you may not know what the science behind that boost is–and whether...
- The day before the start of the Tour de France Femmes on July 23, professional cyclist Ashleigh Moolman Pasio was lying on a massage table in Clermont-Ferrand, France, marveling at the amenities around her....
- The 2023 Women’s World Cup hasn’t even progressed through group play, but FIFA is already projecting higher attendance numbers than expected for the tournament. Ticket sales are now close to 1.6 million, according to...
- ESPN announced that it will air two all-female SportsCenter shows as part of an initiative to increase coverage of women’s sports. The pair of shows — scheduled for Thursday and August 11 — will be...
- In 1924, women made up only 5 per cent of the competitors. In Los Angeles, we made up 23 per cent of the athletes. But thanks to the growing commitment of the IOC, these numbers have...
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