- On Monday, the Washington Mystics announced that CarMax, a used auto retailing brand headquartered in Richmond, is their jersey patch sponsor for the 2023 and 2024 WNBA seasons. It builds on an existing partnership...
- The NCAA announced on Thursday it will broadcast its women’s volleyball championships on ABC this year. The national championship matches will all air on Channel 8/KLKN on Dec. 17. The Final Four will be...
- Two-time WNBA MVP Candace Parker has her eye on team ownership as she embarks on the twilight of her playing career. Now in her 16th season, Parker intends to build upon her ownership portfolio,...
- Boulder, Colo. (June 29, 2023)/SPORTSWIRE WOMEN/ – Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, revealed its 2024 spring...
- In fact, that 2021 study in the International Journal of Industrial Ergonomics declared “the PMSS is not intended as a therapeutic device to correct posture abnormalities or as a long-term solution to less-than-ideal posture.”...
- Parker Valby, the 2023 NCAA 5,000m champion from Florida, has signed a groundbreaking Name, Image, and Likeness (NIL) deal with Nike. With this agreement, Valby becomes the first female track and field athlete to...
- Osteoporosis impacts almost 20% of women and 5% of men ages 50 and up, according to the Centers for Disease Control and Prevention, making it a concern for many. Now, a new study suggests that...
- Ultramarathon runner Courtney Dauwalter crushed the women’s course record at the Western States 100-mile race in California, taking more than an hour off the previous best time. Dauwalter finished the Western States 100 –...
- The new line builds on the functional performance prowess of LAIRD Apparel’s men’s line. The Daily Outdoor Retailer
- GymBird, which offers resources and tools to help individuals improve their health and fitness, is seeking to hire a “Chief Step Officer,” according to the job posting. The selected candidate will train for one...
- Understanding how both kinds of muscle memory work can help you get off to a strong start if you’re establishing a new fitness routine or rebooting one after a break. cnn Health
- The British racing driver is leading an organization that is working to provide support and funding for women in F1 feeder series, IndyCar, endurance racing and more. SI
- Tri style has certainly evolved over the years (for proof, check out the OG Triathlete Magazine covers) but few would ever accuse a triathlete of being fashionable. Even with the recent surge in athleisure...
- Disney is in the process of introducing a new advertising framework designed to incentivize brands to spend more—and more intentionally—on women’s sports content. The initiative, called Level Up, asks brands to commit a certain...
- SALT LAKE CITY (June 19, 2023)/SPORTSWIRE WOMEN/ – Jelenew, the premium high-performance female sports brand, is launching cycling and fitness apparel for women at this year’s Outdoor Retailer Summer blending proprietary technology and French couture...
- Sponsored by Nike and co-hosted by several local running clubs—San Francisco Road Runners, Dolphin South End Runners, Impala Racing Team, Pamakid Runners and Olympic Club Foundation—the event raised more than $5,000 for Girls on...
- US Olympic legend Allyson Felix has spoken out, emphasizing the need for better maternity care for black women in America to ensure that the death of her former teammate Tori Bowie is not in vain. Bowie tragically died at...
- Kirstie Enis can look forward to one of the most gratifying summit experiences Mt. Everest has ever seen when her day comes. The United States Marines veteran, an above-the-knee amputee, has now come within...
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