- In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company announced on Wednesday. It is...
- The promising state of NIL in college women’s basketball has some athletes going as far as delaying their pro careers. That’s because in college, some athletes have the potential to earn more than they’d...
- Wolverine World Wide Inc. has appointed Melissa Mullen as global brand president of Sweaty Betty, a women’s activewear brand it acquired in August 2021. Mullen previously worked at Nike for more than eight years...
- European viewers will be able to watch every match of the Women’s World Cup in Australia and New Zealand live on terrestrial television this summer after threats of a tournament blackout were averted. With...
- In an effort to take its reach beyond just sports, Nike has announced the launch of the Nike Well Collective. Debuting today, the initiative looks to expand on ideas of mind, body and life,...
- Once the fastest woman in the world, Tori Bowie was found dead last month at just 32 years old. The tragedy of her death is fully known: Bowie was eight months pregnant, and died...
- USC’s women’s soccer and lacrosse programs are getting a new $38 million home called Rawlinson Stadium. The stadium is set to open in 2025 and will more than double the seating capacity for fans...
- The director of the CIC-Tour Feminin International des Pyrénées has criticised the participating riders after the event was cancelled by the UCI ahead of Sunday’s final stage due to safety concerns. After Friday’s opening...
- A few days before winning her first LPGA event, Rose Zhang partnered with Michelle Wie as both signed a sponsorship deal with Delta Airlines. That same day, Adidas announced a multi-year endorsement with Zhang too. Before...
- Women’s Super League (WSL) clubs recorded revenue growth of 60% for the 2020-21 season, driven by a rise in commercial agreements and a new broadcast deal, according to analysis from Deloitte published on Monday....
- Despite all the recent strides in women’s cycling, last month was still a tough one for the pro women’s peloton. When Silicon Valley Bank declared bankruptcy, the ripples were felt even in the cycling world, where...
- Next month’s FIFA Women’s World Cup is set to become the most attended standalone women’s sports event in history, with organisers confirming more than one million tickets have now been sold. FIFA President, Gianni...
- Three women face the course, the elements, and each other in The World’s Toughest Mudder. Who will come out on top and can any of them reach the goal of 100 miles? Outside
- Alexis Ohanian and Serena and Venus Williams have purchased the first club in TGL, the new Monday night golf league backed by Tiger Woods and Rory McIlroy. The new team, called Los Angeles Golf...
- A dietary supplement taken by fitness buffs could hold the key to a longer and healthier life, suggests a new study of mice, monkeys and worms. Researchers found that a high daily dose of...
- A number of women’s soccer stars will now have their own Legos after the company released a 2023 Women’s World Cup set this month. The players featured are U.S. women’s national team forward Megan...
- Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and...
- The WNBA’s Chicago Sky have been valued at US$85 million after a ten percent stake in the team was sold to a group of eight investors. High-profile female investors include Laura Ricketts, co-owner of Major League Baseball’s Chicago Cubs,...
- Nike just dropped a football boot created by women, for women. Dubbed Nike’s most thoughtful women’s lead football boot, the Phantom Luna was crafted with input from female footballers to increase include traction, feel and fit...
- Every player at the Women’s World Cup will be paid at least $30,000 by FIFA, and the 23 players in the title-winning team will each get $270,000. The details confirmed Wednesday by FIFA fulfils...
- Footwear News just published Women Who Rock, their annual feature celebrating female leaders who are shaking up the footwear industry with vision and tenacity. Check out interviews with female executives from Nike, Saucony, Merrell, Altra...
- Stanger, who worked for Shop-Eat-Surf after leaving Vans in 2009, has been writing about the power of adventure since age 19, when she started an adventure and surfing column for five San Diego Newspapers in...
- According to a recent study, global adventure tourism is expected to quadruple by 2032 as people search for authentic experiences that line up their interests. Over the last few decades the options for travel-eager...
- The findings come from a study in which researchers enlisted 17 volunteers for treadmill runs up to 16 km/h, at five different slopes. Through complex modeling that also pulled information from motion-capture testing and...
- Ultrarunner Camille Herron added a new notch to her belt over the weekend, taking home the top prize in the Texas Trail Festival marathon in Spicewood, Texas, breaking the overall course record by nearly...
- Just 30 years after its national television debut, the Women’s College World Series has become arguably more popular than the Men’s College World Series. It’s a remarkable feat given that softball was once considered...
- The economic realities of the moment — with worried consumers, high inflation and high interest rates — don’t seem to apply to Lululemon Athletica Inc. Shares of the buzzy active company shot up 13.7 percent on Thursday to...
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