APPAREL NEWS

March 18, 2025

Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle Pieces

Sun Valley, ID (March 18, 2025) /SPORTSWIRE WOMEN/ - Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding its mountain bike line with new styles that prioritize fit, performance and style, and offering new...

February 25, 2025

‘Everyone Watches Women’s Sports’ Apparel Hits $6M in Revenue

Togethxr, the lifestyle brand and media company built around women’s sports, has tallied $6 million in revenue from its “Everyone Watches Women’s Sports” merchandise line in calendar year 2024. That total is double the mid-year revenue from June 2024, which included selling 20,000 units—T-shirts, tote bags and hoodies—in a three-day...

February 18, 2025

Nike partners with Kim Kardashian’s Skims shapewear brand: ‘We’re incredibly excited’

Nike, the sportwear giant and beauty mogul billionaire, Kim Kardashian are teaming up to launch a "new brand" that they say will "disrupt the global fitness and activewear industry," both companies announced Tuesday. USA Today

February 17, 2025

📸 Adidas Unveils (Stunning) Kits for Women’s Euro 2025 🏆

This Monday, Adidas unveiled the away jerseys of the teams it equips. Germany, Italy, Belgium, Sweden: we're getting a good look! Yahoo Sports

February 13, 2025

Celebrating the Women Who Run This Business

More so than most industries, running specialty is literally run by women - as retailers, brand execs, ambassadors and athlete. issu

February 12, 2025

Nike Made New Exclusive ‘Think Pink’ Kobe Sneakers for the Kay Yow Cancer Fund

Another flip of Nike’s ongoing partnership with the Kay Yow Cancer Fund, the non-profit organization which honors Kobe Bryant, they introduce "Kobe Sneakers." The Nike Kobe 9 Low Protro EM “Think Pink” has recently been spotted on the feet of several women’s college basketball teams including the Oregon Ducks and...

February 5, 2025

Brand New Women’s-Exclusive Air Jordan 4 With Premium Materials Is Expected to Be Released This Year

Newly leaked information from @zsneakerheadz describes a new “Cozy Girl” Air Jordan 4 women’s exclusive set to hit retail before the end of the year. Footwear News

February 4, 2025

A’ja Wilson’s release of Nike shoe, apparel collection shows growth and interest in women’s sports

A’ja Wilson, the two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic apparel collection in her hometown of Columbia, South Carolina. AP News

January 29, 2025

Plus-Size Outdoor Apparel Company Alpine Parrot Shutters

After five years of trailblazing as a plus-size apparel entrepreneur, Raquel Vélez recently shuttered her outdoor apparel company, Alpine Parrot, due to a lack of profit. Since announcing the decision in late 2024, she said she has had legions of customers and fans reach out disappointed because they were rooting for...

December 21, 2024

Nike and Togethxr Team Up to Create ‘Everyone Watches Women’s Sports’ G.T. Cut 3 Basketball Shoe

Fans of women’s basketball have long had Saturday’s matchup between UConn and USC circled on their calendars. Nike and Togethxr are making the most of the moment. Nike and Togethxr — the media and commerce company founded by Alex Morgan, Chloe Kim, Simone Manuel and Sue Bird — a special edition of the G.T. Cut 3 basketball shoe. Both UConn Women’s Basketball and USC Women’s Basketball revealed team-inspired...

December 11, 2024

New Nike Book Spotlights Women’s Sportswear Through the Years

Nike has been shining a spotlight on women over the last several years and its latest project is a continuation of that mission. The sports brand has teamed with Phaidon Press on the first book to offer a visual history of women’s sportswear and Nike’s place in the business over the past...

December 10, 2024

Under Armour Named as Unrivaled’s Official Uniform Partner

Unrivaled has a new teammate: Under Armour. Under Armour and Unrivaled — the women’s basketball league founded by WNBA stars Breanna Stewart and Napheesa Collier — announced a multiyear partnership on Tuesday. With the deal, Under Armour is now the official and exclusive uniform partner and performance outfitter of Unrivaled. Under Armour also stated it will also provide...

December 8, 2024

Paige Bueckers, UConn Teammates Wear Star’s History-Making Nike Sneakers That Are Available Now

UConn star Paige Bueckers made history Saturday by becoming the first collegiate basketball player to receive a Nike sneaker release — and her teammates went all-out to show their support. Footwear News

November 26, 2024

Watch: Running Industry Leaders Talk About Making Gear for Women, Finally.

On November 17 at The Running Event trade show in Austin, Texas, Outside senior contributing editor Lisa Jhung led a panel discussion about the making and marketing of women’s running shoes, apparel, and accessories. Women's Running

October 31, 2024

How Often Should You Replace Your Sports Bra?

It turns out there are a handful of factors that can affect the lifespan of your sports bras—like how you clean them and the materials they’re made of. While it can be tempting to wear the same one for years if it seems to be working well enough, replacing your...

September 21, 2024

Under Armour Releases WNBA Star Kelsey Plum’s Mental Health Awareness Basketball Shoes for Women

Under Armour has kept WNBA star Kelsey Plum in eye-catching player edition (PE) shoes throughout the season, and now, the brand is giving her fans a chance to buy another one of her exclusive looks. Available now is the Under Armour Breakthru 5 “Mental Health Awareness (MHA)” PE. Under Armour said this PE is dedicated to...

September 5, 2024

Danner Introduces Women’s Precision Fit

Portland, Ore./SPORTSWIRE WOMEN/ – Whether you’re putting in the hours at work or miles on the trail, the better the boot fits, the more support and comfort you feel during long days on your feet. After three years of gathering data, consulting the experts and examining the science, Danner is proud...

September 5, 2024

Fashion’s Fitness Takeover Is Just Getting Started

On a typical sunny Malibu morning in late December 2023, a reserved Kaia Gerber stands on a beachside patio, decked out in all-black fitness gear. Shot by Hedi Slimane himself, the model is in head-to-toe Celine, from the shiny leather baseball hat and oval sunnies to her fur-lined boots. The notable...

August 29, 2024

Saucony and Black Girls Run! Unveil a Vibrant Collaboration on the Endorphin Speed 4 Running Shoe

For its latest collaboration, Saucony has teamed up with Black Girls Run! (BGR), an organization dedicated to motivating Black women to practice a healthy lifestyle. The two worked together to create a limited-edition iteration of the Endorphin Speed 4. The BGR version of the Saucony Endorphin Speed 4 neutral running shoe is executed...

August 28, 2024

The 5 Trends to Watch in Athleisure, Per Report

The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping, per Technavio. That may not come as a surprise, but other key insights from Technavio’s latest global athleisure market research report underscore how mainstream athleisure has become, what’s fueling...

August 27, 2024

Nike Women by Yoon Collection Taps Naomi Osaka as Muse

Yoon Ahn has blessed us with many great Nike sneaker collaborations over the years. Often, these collaborations come with clothing capsules that are just as good as the Swoosh-branded footwear. Surprisingly, there aren't any shoes for Ahn and Nike's latest team-up. But the pair has cooked up — or served...

August 21, 2024

Under Armour Celebrates WNBA Star Kelsey Plum’s 30th Birthday With Two Limited-Edition Sneakers

Kelsey Plum doesn’t turn 30 until Aug. 24, but Under Armour is already celebrating. To honor the WNBA star, Under Armour has released a limited-edition iteration of its court-ready basketball shoe for women, the Breakthru 5, in an aptly named “Plum” colorway. FN

August 20, 2024

New Balance to Release Coco Gauff’s Second Signature Tennis Shoe Ahead of the 2024 US Open

Coco Gauff has a new signature shoe with New Balance. The athletic powerhouse revealed a new look for Gauff on Tuesday, the Coco CG2, which will arrive at retail this week in the launch “Power and Grace” colorway. “I had as much fun designing and collaborating on the Coco CG2 as I...

August 15, 2024

Spanx Founder Sara Blakely Launches New Footwear Company, Sneex

Spanx founder Sara Blakely is going back to her roots. The businesswoman has a new startup venture in the works and this time around she’s tackling shoes. On Aug. 20, Blakely is launching Sneex, a footwear company focused on making comfortable high heels. The patented design features a sneaker-stiletto hybrid (cheekily...

August 15, 2024

Dovetail Workwear Debuts Fall 2024 Line Mixing Classic Cuts With Modern Details

PORTLAND, OREGON (August 15, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the world - unveils its Fall 2024 collection, "Back to Cool." The new line reimagines heritage workwear classics through a feminine lens, offering women quality garments perfect for the changing seasons. “Drawing inspiration...