APPAREL NEWS

October 31, 2024

How Often Should You Replace Your Sports Bra?

It turns out there are a handful of factors that can affect the lifespan of your sports bras—like how you clean them and the materials they’re made of. While it can be tempting to wear the same one for years if it seems to be working well enough, replacing your...

September 21, 2024

Under Armour Releases WNBA Star Kelsey Plum’s Mental Health Awareness Basketball Shoes for Women

Under Armour has kept WNBA star Kelsey Plum in eye-catching player edition (PE) shoes throughout the season, and now, the brand is giving her fans a chance to buy another one of her exclusive looks. Available now is the Under Armour Breakthru 5 “Mental Health Awareness (MHA)” PE. Under Armour said this PE is dedicated to...

September 5, 2024

Danner Introduces Women’s Precision Fit

Portland, Ore./SPORTSWIRE WOMEN/ – Whether you’re putting in the hours at work or miles on the trail, the better the boot fits, the more support and comfort you feel during long days on your feet. After three years of gathering data, consulting the experts and examining the science, Danner is proud...

September 5, 2024

Fashion’s Fitness Takeover Is Just Getting Started

On a typical sunny Malibu morning in late December 2023, a reserved Kaia Gerber stands on a beachside patio, decked out in all-black fitness gear. Shot by Hedi Slimane himself, the model is in head-to-toe Celine, from the shiny leather baseball hat and oval sunnies to her fur-lined boots. The notable...

August 29, 2024

Saucony and Black Girls Run! Unveil a Vibrant Collaboration on the Endorphin Speed 4 Running Shoe

For its latest collaboration, Saucony has teamed up with Black Girls Run! (BGR), an organization dedicated to motivating Black women to practice a healthy lifestyle. The two worked together to create a limited-edition iteration of the Endorphin Speed 4. The BGR version of the Saucony Endorphin Speed 4 neutral running shoe is executed...

August 28, 2024

The 5 Trends to Watch in Athleisure, Per Report

The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping, per Technavio. That may not come as a surprise, but other key insights from Technavio’s latest global athleisure market research report underscore how mainstream athleisure has become, what’s fueling...

August 27, 2024

Nike Women by Yoon Collection Taps Naomi Osaka as Muse

Yoon Ahn has blessed us with many great Nike sneaker collaborations over the years. Often, these collaborations come with clothing capsules that are just as good as the Swoosh-branded footwear. Surprisingly, there aren't any shoes for Ahn and Nike's latest team-up. But the pair has cooked up — or served...

August 21, 2024

Under Armour Celebrates WNBA Star Kelsey Plum’s 30th Birthday With Two Limited-Edition Sneakers

Kelsey Plum doesn’t turn 30 until Aug. 24, but Under Armour is already celebrating. To honor the WNBA star, Under Armour has released a limited-edition iteration of its court-ready basketball shoe for women, the Breakthru 5, in an aptly named “Plum” colorway. FN

August 20, 2024

New Balance to Release Coco Gauff’s Second Signature Tennis Shoe Ahead of the 2024 US Open

Coco Gauff has a new signature shoe with New Balance. The athletic powerhouse revealed a new look for Gauff on Tuesday, the Coco CG2, which will arrive at retail this week in the launch “Power and Grace” colorway. “I had as much fun designing and collaborating on the Coco CG2 as I...

August 15, 2024

Spanx Founder Sara Blakely Launches New Footwear Company, Sneex

Spanx founder Sara Blakely is going back to her roots. The businesswoman has a new startup venture in the works and this time around she’s tackling shoes. On Aug. 20, Blakely is launching Sneex, a footwear company focused on making comfortable high heels. The patented design features a sneaker-stiletto hybrid (cheekily...

August 15, 2024

Dovetail Workwear Debuts Fall 2024 Line Mixing Classic Cuts With Modern Details

PORTLAND, OREGON (August 15, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the world - unveils its Fall 2024 collection, "Back to Cool." The new line reimagines heritage workwear classics through a feminine lens, offering women quality garments perfect for the changing seasons. “Drawing inspiration...

August 13, 2024

Female Activewear Brand Teams Up With Fertility Experts For Collection Release

From too-tight sports bras to suffocating waistbands, it’s evident that athletic wear has often overlooked the specific needs of women, despite representing about 60% of activewear sales. Out of the hope of designing comfortable and practical activewear for women, the FemTech Collection was born. Women’s athletic brand Sweaty Betty has paired up with Hertility, a fertility...

August 12, 2024

Former Backcountry Colleagues Take the SENIQ Route

For Valentina Thompson and Madison Hilson, the benefits of spending time outdoors go far beyond exercise. Connecting with nature through movement has massive mental health benefits as well. The two met in high school, but reconnected as they launched retail careers working at Victoria’s Secret, Outdoor Voices, and Backcountry. Over...

July 31, 2024

How Women’s Sports Uniforms Became One Of The Biggest Controversies At The 2024 Paris Olympics

At least once every four years, a controversy erupts over female athletes’ sports apparel. And following Nike’s reveal of one 2024 Team USA Olympic track and field kit, athletes and fans have been questioning yet again what a uniform says about women’s place in elite sports. The one-piece bodysuit in question, modeled...

July 25, 2024

Olympic fashion: best and worst team uniforms ranked

If you use any sort of social media, you’ve probably seen countless TikTok or Instagram posts of athletes showing off their Paris Olympic team gear. Since some of us don’t get to enjoy wearing these uniforms ourselves, we at least deserve to have some fun comparing the outfits. Here are...

July 16, 2024

WNBA Star Angel Reese Teases Her Upcoming Reebok Collection — and it Includes a Shoe

Angel Reese always wears something fresh during her pre-game tunnel walks. Ahead of Tuesday night’s matchup against the Las Vegas Aces, the Chicago Sky star offered a look at what she’s been working on with Reebok. During her tunnel walk, Reese teased her upcoming Reebok collection, which includes the brand’s Lux Bodysuit...

June 22, 2024

Nike Reveals WNBA Star A’ja Wilson’s Logo

This week, WNBA star A’ja Wilson teased fans with news of an upcoming announcement with Nike on social media. On Saturday, the athletic giant revealed the logo for the leader of the Las Vegas Aces. “A’yyyyyyyyy,” Nike captioned the logo reveal on Instagram. “Can’t match that @aja22wilson shine. Hyped to reveal the A’ logo.” Nike revealed the logo...

June 18, 2024

Athleta Introduces First TV Commercial

Athleta introduced its first TV commercial to support its “Power of She” campaign ahead of the 2024 Olympic Games in Paris. The spot features gymnast Simone Biles. Running from June 15 through Aug. 11, the campaign video will be visible on NBC platforms as well as on Netflix preceding the...

June 14, 2024

Dovetail Workwear and Lisa Congdon Spread Radical Love with New Limited Edition Pride Collection

PORTLAND, OREGON (June 14, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear, makers of durable and stylish apparel for women, announces a limited edition Pride Collection created in partnership with internationally renowned artist and activist, Lisa Congdon. The vibrant capsule collection celebrates the spirit of radical inclusion in honor & support of...

June 6, 2024

lululemon (LULU) Gains on Q1 Earnings Beat, Raised FY24 EPS View

LULU reported first-quarter fiscal 2024 results, wherein revenues and earnings surpassed the Zacks Consensus Estimate and improved year over year. The results were driven by strong momentum in the international business as its products resonate well with customers. Innovative product offerings and progress on optimizing the U.S. product assortments also...

June 4, 2024

J.Crew Partners with USA Swimming on Exclusive Collection for Summer 2024

In partnership with USA Swimming, J.Crew celebrates its heritage with a campaign with a limited-edition collection starring U.S. swimming athletes. J.Crew announced that it has partnered with USA Swimming on a limited-edition collection and campaign timed for summer—the partnership aligns with the American brand’s coastal lifestyle theme and DNA, “showcasing the joys of being...

May 30, 2024

Amid WNBA Mania, Foot Locker Says It’s Gaining Female Consumers in Basketball

Foot Locker says it is winning over more female consumers, especially in the basketball category. Female participation, athlete innovation, fan excitement and media coverage will continuously accelerate, making the game of basketball bigger, stronger and more inclusive than ever. And Foot Locker looks forward to being a critical access point to female consumers...

May 18, 2024

Nike Reveals WNBA Star Sabrina Ionescu’s New Signature Shoe, the Sabrina 2

The Sabrina 2, according to Nike, is built for players “who want to accelerate and cut with quickness.” What’s more, Nike said via statement that its design teams worked closely with Ionescu “to combine the best of the Sabrina 1 with fresh upgrades,” resulting in a shoe that is 28...

May 13, 2024

DSG and WNBA Announce Exclusive Girls’ Apparel Collection

As the Official Sporting Goods Retail Partner of the WNBA, DICK'S Sporting Goods is continuing its commitment to promote women's sports, encourage youth participation, and increase visibility of the league, its teams, and players through this apparel collection. While DICK'S currently carries an assortment of authentic WNBA sports apparel and...

May 7, 2024

The Hydroshirt: A New Take on Hydration Gear for Runners Launches on Kickstarter

San Francisco, Calif. – May 7, 2024 /SPORTSWIRE WOMEN/ – Today, Vessel Athletics is debuting its first iteration of functional performance wear, introducing the world of runners to a fresh take on hydration gear. The Hydroshirt is a lightweight shirt that integrates a 1L water bladder, designed to let runners...