APPAREL NEWSWant to stay up to date on the latest press releases and news about women's sports apparel? Scroll below to view all women's sports apparel news.
August 18, 2022
Merrell Launches Hiking Club, Further Connecting Women with the Outdoors
ROCKFORD, Mich. – August 18, 2022/SPORTSWIRE WOMEN/ – Merrell®, the world’s leading outdoor footwear brand, has launched its women-centric hiking club to provide inspiration and connection to the outdoors through a digital community. “Merrell is leading the hiking revolution into the mainstream, and we recognize the needs of women hikers are quite...
August 16, 2022
Erin Andrews Collection Expands to Major League Baseball
Erin Andrews is expanding her relationship with Major League Baseball. The sportscaster and sideline reporter for Fox Sports’ National Football League’s broadcasting team launched Wear by Erin Andrews, a line of sports-related apparel for women, in 2019. The line will include product for some of the league's most popular teams...
August 3, 2022
Secret support: did prescription bras help Lionesses to Euro 2022 glory?
Ahead of the Euros, breast biomechanics experts provided personalised bra prescriptions to the England players to improve their comfort and ensure they were getting the right support. According to their latest data, the bras may have boosted the players’ athletic performances as well. The Guardian
August 2, 2022
Skylar Diggins-Smith And PUMA Launch ‘Desert Sky’ Capsule Collection
Six time WNBA All-Star and Phoenix Mercury Guard Skylar Diggins-Smith has teamed up with PUMA to release her first capsule collection with the brand. The collection of apparel items feature “bold graphics” and a “color palette inspired by the sunrises and sunsets of Phoenix, Arizona.” The Desert Sky capsule also represents an “intimate...
August 2, 2022
Adidas partners with local designer Thebe Magugu to make sports clothing made from recycled material
Magugu, whose clothing has been worn by the likes of global musical star, Rihanna and been featured in Vogue, has designed a collection that spans across sports including running, swimming, training, tennis, football, and cycling, alongside a set of casual lifestyle garments. BI
July 26, 2022
Athleta Debuts Limited-Edition Simone Biles Back-to-School Collection
SAN FRANCISCO-- Athleta, a Gap Inc. (NYSE: GPS) brand, today launched its limited-edition Athleta Girl back-to-school collection designed in partnership with Simone Biles. The line features 15 items designed to help girls ages 6-12 feel inspired and confident wherever the new school year takes them. The new back-to-school collection marks another major...
July 25, 2022
Coco Gauff Becomes Only Active Women’s Tennis Player with Signature Shoe
Coco Gauff will be the only active women’s tennis player with her own sneaker. Gauff had a huge hand in the development of the shoe’s technology, which is one of the first retail-accessible tennis shoes that have a carbon fiber plate, dubbed Energy Arc technology. JWS
July 25, 2022
Vans Skateboarding Presents Lizzie Armanto’s Latest Head-to-toe Collection
This season, Vans delivers the latest update to its newest Skate silhouette, The Lizzie, supported by a head-to-toe all-gender apparel offering created in collaboration with Vans team rider and Olympic skateboarder Lizzie Armanto. Shop Eat Surf
July 21, 2022
Machines For Freedom Launches Everyday Cycling Collection
Los Angeles, Calif (July 21, 2022) /SPORTSWIRE WOMEN/ - Body positive cycling brand, Machines For Freedom today launches its new Everyday Collection. Prioritizing comfort and affordability, the Everyday Collection offers high-quality gear at an approachable price, and does not compromise on style, innovation or inclusivity. Machines For Freedom has earned...
July 20, 2022
Champs Sports Unveils “Women Win” Campaign in Honor of Women in Sports Who Are Making An Impact
NEW YORK, July 20, 2022 -- Champs Sports, part of Foot Locker, Inc. (NYSE: FL), today announced the launch of its "Women Win" campaign. Developed in partnership with VOICEINSPORT, the campaign is part of the retailer's continued efforts to promote gender equity within the sports industry and features women, organizations, and communities rooted in sports,...
July 14, 2022
Lululemon Is Debuting Another ‘Female-First’ Training Sneaker This Month
Lululemon is rolling out the next silhouette in its new collection of footwear, designed for women first. The Vancouver, British Columbia-based athleisure brand will launch its second sneaker style on July 26: the Lululemon Chargefeel, a versatile training shoe. The sneaker includes a dual-density foam layering system, which allows for...
July 12, 2022
Beyoncé’s Ivy Park and Adidas drop new collection
The latest collaboration from Adidas and Beyoncé’s Ivy Park clothing line, titled “Ivytopia,” was created to reflect the emergence from a period of isolation, the company said. The collection, which debuts July 21, features inclusive and gender-neutral sizing in fashion styles, performance gear, shoes and accessories. It will be available...
July 6, 2022
Finally, Women’s Running Shoes Are Being Made for Women’s Feet
With so many women on the roads, tracks, and trails, female athletes no longer want to compromise on footwear, forcing their feet into running shoes designed for the geometry of a different gender’s foot, then simply sized down to accommodate their own feet. And with more female designers working for...
July 6, 2022
BRANWYN | Performance Innerwear Introduces New ‘Essential Busty Bra’
Bend, OR – July 6, 2022/SPORTSWIRE WOMEN/ –BRANWYN | Performance Innerwear, the groundbreaking sustainable performance Innerwear brand made by women for women, is thrilled to introduce the Essential Busty Bra to its line of Merino wool bralettes and underwear. Designed to provide more support and more coverage for women with...
July 6, 2022
This New E-comm Site Wants to Be the Go-to Retailer for Outdoorsy Moms
Athletes who are mothers often experience the extra pressures and time constraints of planning adventures not just for themselves but for every member of their household. The debut of a new online marketplace might have just made that burden a little easier. Created by two surf and ski loving moms,...
July 6, 2022
lululemon Lunges Into Outdoor Apparel With ‘Convertible’ Hiking Kits
While lululemon has been making clothing for “sweaty pursuits” since 1998, it has never offered hiking-specific products — until now. The company debuted its Hike collection on July 5, launching 33 pieces of gear for both men and women. Its new brand category offers clothing that’s water-resistant, packable, and convertible,...
July 5, 2022
Lululemon Sets Sights on Spain as It Continues to Expand Internationally
Lululemon is moving into Spain, its first new market in Europe since 2019. According to the Canadian athletic company, it plans to open two new stores in the country as well as a local e-commerce site as part of its “Power of Three ×2” growth plan, which includes a quadrupling...
July 4, 2022
Lululemon and 7 Other Brands That Will Pay for Your Used Clothes
With the recent push for more sustainable clothing options, several brands have created programs that allow customers to trade in old items for either cash or store credit. In fact, giving a second life to your old clothes can be a great (and fun way) to make extra money or...
June 30, 2022
New Balance Has a Pair of Foam Clogs Dropping Soon
According to the brand, the New Balance Clog is constructed of an integrated EVA foam that’s water-resistant while the large holes on the upper and sides of the silhouette provide ventilation. New Balance branding appears on the heel counter along with a larger ‘N’ logo appearing on the midfoot. FN
June 23, 2022
Women’s Golf Clothing Company, KINONA, Designs a Way to Support Ukraine
SEATTLE, June 23, 2022 -- Today KINONA, the women-led, women-inspired golf apparel company, announced the release of its Tee It Up for Ukraine collection, including three new limited-edition shirts that are now available to order on KINONA's website. One hundred percent of the proceeds from the t-shirts will go to Nova Ukraine(a nonprofit dedicated to providing humanitarian aid) and UNICEF (United...
June 21, 2022
Venus Williams Teams Up With Stich Fix For Limited Clothing Collection
67% of US women reportedly experience anxiety when exercising in front of others—often caused by worrisome thoughts about what others think about their physique. Venus Williams recently partnered with Stitch Fix to produce a collection of athletic apparel designed to help boost women’s confidence while working out. The collection will be under...
June 15, 2022
California Authorities Seize Over $200,000 Worth of Stolen Lululemon Merchandise
California authorities on June 6 recovered a major shipment of stolen Lululemon merchandise, according to an announcement from the California Highway Patrol. California Highway Patrol investigators in the Border Division’s Organized Retail Crime Taskforce seized 1,861 stolen items with a retail value of $203,688 in an apartment in La Habra,...
June 12, 2022
Lululemon Unveils Workout Hijabs
The head coverings are worn by some Muslim women in public. As a result, Lululemon said its design team consulted with “hijab wearers across the brand’s global collective” to create the assortment, which includes lightweight and moisture-wicking fabrics that “offer adjustable fits and distraction-free features to support guests during their...
June 6, 2022
Machines For Freedom Launches New, Fit Inclusive Endurance Bib
Los Angeles, Calif (June 6, 2022)/SPORTSWIRE WOMEN/ – Machines For Freedom, the inclusive women’s cycling apparel brand today launched its new Endurance Bib 2.0. Tested on more than two dozen different body types, the bib sets a new standard for sizing in the cycling apparel space. With a focus on...
June 6, 2022
Athleta sues Danish company over ‘Athlecia’ activewear brand
A Danish company's "Athlecia" brand of women's sportswear violates the trademark rights of Gap Inc's Athleta, according to a lawsuit filed in San Francisco federal court. Athlecia's similar name and logo are likely to cause consumer confusion with Athleta's women's activewear, the company said in its lawsuit filed Wednesday against...