APPAREL NEWS

July 31, 2024

How Women’s Sports Uniforms Became One Of The Biggest Controversies At The 2024 Paris Olympics

At least once every four years, a controversy erupts over female athletes’ sports apparel. And following Nike’s reveal of one 2024 Team USA Olympic track and field kit, athletes and fans have been questioning yet again what a uniform says about women’s place in elite sports. The one-piece bodysuit in question, modeled...

July 25, 2024

Olympic fashion: best and worst team uniforms ranked

If you use any sort of social media, you’ve probably seen countless TikTok or Instagram posts of athletes showing off their Paris Olympic team gear. Since some of us don’t get to enjoy wearing these uniforms ourselves, we at least deserve to have some fun comparing the outfits. Here are...

July 16, 2024

WNBA Star Angel Reese Teases Her Upcoming Reebok Collection — and it Includes a Shoe

Angel Reese always wears something fresh during her pre-game tunnel walks. Ahead of Tuesday night’s matchup against the Las Vegas Aces, the Chicago Sky star offered a look at what she’s been working on with Reebok. During her tunnel walk, Reese teased her upcoming Reebok collection, which includes the brand’s Lux Bodysuit...

June 22, 2024

Nike Reveals WNBA Star A’ja Wilson’s Logo

This week, WNBA star A’ja Wilson teased fans with news of an upcoming announcement with Nike on social media. On Saturday, the athletic giant revealed the logo for the leader of the Las Vegas Aces. “A’yyyyyyyyy,” Nike captioned the logo reveal on Instagram. “Can’t match that @aja22wilson shine. Hyped to reveal the A’ logo.” Nike revealed the logo...

June 18, 2024

Athleta Introduces First TV Commercial

Athleta introduced its first TV commercial to support its “Power of She” campaign ahead of the 2024 Olympic Games in Paris. The spot features gymnast Simone Biles. Running from June 15 through Aug. 11, the campaign video will be visible on NBC platforms as well as on Netflix preceding the...

June 14, 2024

Dovetail Workwear and Lisa Congdon Spread Radical Love with New Limited Edition Pride Collection

PORTLAND, OREGON (June 14, 2024) /SPORTSWIRE WOMEN/ - Dovetail Workwear, makers of durable and stylish apparel for women, announces a limited edition Pride Collection created in partnership with internationally renowned artist and activist, Lisa Congdon. The vibrant capsule collection celebrates the spirit of radical inclusion in honor & support of...

June 6, 2024

lululemon (LULU) Gains on Q1 Earnings Beat, Raised FY24 EPS View

LULU reported first-quarter fiscal 2024 results, wherein revenues and earnings surpassed the Zacks Consensus Estimate and improved year over year. The results were driven by strong momentum in the international business as its products resonate well with customers. Innovative product offerings and progress on optimizing the U.S. product assortments also...

June 4, 2024

J.Crew Partners with USA Swimming on Exclusive Collection for Summer 2024

In partnership with USA Swimming, J.Crew celebrates its heritage with a campaign with a limited-edition collection starring U.S. swimming athletes. J.Crew announced that it has partnered with USA Swimming on a limited-edition collection and campaign timed for summer—the partnership aligns with the American brand’s coastal lifestyle theme and DNA, “showcasing the joys of being...

May 30, 2024

Amid WNBA Mania, Foot Locker Says It’s Gaining Female Consumers in Basketball

Foot Locker says it is winning over more female consumers, especially in the basketball category. Female participation, athlete innovation, fan excitement and media coverage will continuously accelerate, making the game of basketball bigger, stronger and more inclusive than ever. And Foot Locker looks forward to being a critical access point to female consumers...

May 18, 2024

Nike Reveals WNBA Star Sabrina Ionescu’s New Signature Shoe, the Sabrina 2

The Sabrina 2, according to Nike, is built for players “who want to accelerate and cut with quickness.” What’s more, Nike said via statement that its design teams worked closely with Ionescu “to combine the best of the Sabrina 1 with fresh upgrades,” resulting in a shoe that is 28...

May 13, 2024

DSG and WNBA Announce Exclusive Girls’ Apparel Collection

As the Official Sporting Goods Retail Partner of the WNBA, DICK'S Sporting Goods is continuing its commitment to promote women's sports, encourage youth participation, and increase visibility of the league, its teams, and players through this apparel collection. While DICK'S currently carries an assortment of authentic WNBA sports apparel and...

May 7, 2024

The Hydroshirt: A New Take on Hydration Gear for Runners Launches on Kickstarter

San Francisco, Calif. – May 7, 2024 /SPORTSWIRE WOMEN/ – Today, Vessel Athletics is debuting its first iteration of functional performance wear, introducing the world of runners to a fresh take on hydration gear. The Hydroshirt is a lightweight shirt that integrates a 1L water bladder, designed to let runners...

April 25, 2024

From inspiration to innovation — NNormal’s Trail Cropped Top

April 25, 2024 /SPORTSWIRE WOMEN/ – Developed by women and for women, the NNormal trail running top arises from the shared need of many women to find a trail running top that is lightweight, comfortable, and functional, taking into account the needs of female runners. Some time ago, in a...

April 16, 2024

BRANWYN Performance Innerwear Debuts the Essential Racerback Bra

Bend, OR – April 16, 2024 /SPORTSWIRE WOMEN/ – BRANWYN Performance Innerwear, the only ethical, sustainable, and next-to-body Performance Innerwear made by and for active women, proudly unveils the Essential Racerback Bra, engineered with a seamless Merino construction to provide unparalleled comfort and support for women on the move. After...

April 4, 2024

Asics’ Pearl-Covered GT-2160 Sneakers Will Sell for up to $30,000

Asics is partnering with a Japanese jeweler for a run of its GT-2160 sneakers leaning into the coquette trend with various pearl dressings. The price: anywhere from $1,000 to $1,300. The Tasaki x Asics GT-2160 starts by rendering the hit silhouette with a tonal color scheme featuring cream, white and grey as well as pearlescent detailing. Where...

March 5, 2024

lululemon’s First-of-its-Kind Women’s Ultramarathon, FURTHER, Begins March 6 to Better Understand Human Performance and Challenge World Records

lululemon, as part of its FURTHER initiative aimed at showcasing just how far women can go with support and access to resources and product innovations typically reserved for men, unveiled new products developed with and for the female athletes competing in the brand’s first-ever women’s ultramarathon. Head-to-toe athlete kits, including...

February 28, 2024

Yes, Your Sports Bra Really Can Restrict Your Breathing

Studies have found that more supportive bras reduce oxygen consumption—a proxy for how much energy you’re burning at a given running pace—by 7 percent, perhaps by enabling subtle changes in your running stride. In Medicine & Science in Sports & Exercise, Shalaya Kipp, a former Olympic steeplechase runner and an exercise scientist at...

February 13, 2024

Athleta Reimagines Performance Product with the Debut of Revolutionary Train Collection

SAN FRANCISCO, Feb. 13, 2024 /PRNewswire/ -- Today, Athleta, a Gap Inc. brand (NYSE: GPS), ushered in a new era of unparalleled performance technology with the debut of its new Train Collection. A brand rooted in performance and innovation, its new 8-piece collection is the culmination of more than three years of rigorous,...

January 23, 2024

Dick’s Sporting Goods Unveils Women’s Activewear Line for All-Day Use

Calia, a women’s performance wear brand sold exclusively at Dick’s Sporting Goods, has launched a new apparel collection, Inspire, featuring a revolutionary new fiber. The highlight of Calia’s new collection is Lycra Adaptiv technology, a new-to-the-market fiber offering lightweight support that responds to body movement by expanding in motion while...

January 19, 2024

Krimson Klover Debuts Fall/Winter 2024 Collection at Coterie New York and Chicago Collective Women’s Edition

Boulder, Colo. (Jan. 19, 2024)/SPORTSWIRE WOMEN/ – For the first time in the brand’s history, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, will introduce its Fall/Winter 2024 apparel collection at premier fashion trade events, Coterie New York and Chicago Collective Women’s Edition. Coterie New York happening February...

January 12, 2024

BC Brands Acquires Bandier, Carbon38 in Women’s Activewear Play

A consortium of investors has acquired Bandier and Carbon38 in a move meant to reinvigorate the activewear space. Formerly plagued with supply chain challenges, Bandier had been actively seeking a buyer as recently as last month for its assets, inventory, intellectual property and certain commercial real estate leases. BC Brands, led by...

January 11, 2024

Tracy Anderson Launches Activewear Line

Fitness guru Tracy Anderson is launching an activewear line Thursday called Tracy Anderson Collection. The first piece to drop from the collection is the Power Mesh Shrug. Designed to keep one’s muscles warm during Anderson’s arm sequences, the Power Mesh Shrug comes in two colorways, black and beige, in a...

January 11, 2024

Dovetail Workwear Announces 2024 Maven Brand Ambassadors

PORTLAND, OREGON (January 11, 2024) /SPORTSWIRE WOMEN/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in...

January 1, 2024

Betty Designs to Launch New Sportswear Line and Site Redesign In 2024

PARK CITY, UTAH/SPORTSWIRE WOMEN/ - Over a decade after taking triathlon fashion from boring to badass, Betty Designs aims to shake the sphere once more with BDlab Sportswear —a meticulously crafted line of fashion-forward apparel for the modern woman. Since its inception, Betty Designs has thrived off disrupting the racecourse,...

December 19, 2023

SheFit Enters Next Chapter With Sports Bra Studio, New Products

SheFit, a sports bra brand and activewear company dedicated exclusively to women, is launching a trio of new products and SheFit Studio, an experiential concept meant to create a better sports bra with the help of its customer base. Athletech News