BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
June 29, 2023
Candace Parker Wants WNBA Players to Become Team Owners
Two-time WNBA MVP Candace Parker has her eye on team ownership as she embarks on the twilight of her playing career. Now in her 16th season, Parker intends to build upon her ownership portfolio, including a stake in NWSL club Angel City FC. FOS
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June 21, 2023
Pippa Mann Wants More Women in Motorsports—And She’s Making It Happen with Shift Up Now
The British racing driver is leading an organization that is working to provide support and funding for women in F1 feeder series, IndyCar, endurance racing and more. SI
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June 14, 2023
Sweaty Betty has a new global brand president
Wolverine World Wide Inc. has appointed Melissa Mullen as global brand president of Sweaty Betty, a women’s activewear brand it acquired in August 2021. Mullen previously worked at Nike for more than eight years in a variety of e-commerce and merchandising roles across Europe, Asia and North America. She most...
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June 14, 2023
Threat of Women’s World Cup blackout averted after terrestrial TV deal agreed
European viewers will be able to watch every match of the Women’s World Cup in Australia and New Zealand live on terrestrial television this summer after threats of a tournament blackout were averted. With the tournament five weeks away, broadcasters finally reached a compromise deal with Fifa on Wednesday when...
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June 13, 2023
USC to Build $38 Million Women’s Soccer, Lacrosse Stadium
USC’s women’s soccer and lacrosse programs are getting a new $38 million home called Rawlinson Stadium. The stadium is set to open in 2025 and will more than double the seating capacity for fans compared to the school’s current women’s soccer and lacrosse field. The Fritz B. Burns Foundation donated...
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June 11, 2023
Women’s Super League revenue grew 60% in 2020-21 season on broadcast, commercial deals, Deloitte says
Women's Super League (WSL) clubs recorded revenue growth of 60% for the 2020-21 season, driven by a rise in commercial agreements and a new broadcast deal, according to analysis from Deloitte published on Monday. The 12 clubs in the English top flight generated 32 million pounds ($40 million) in aggregate...
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June 8, 2023
Williams Sisters, Ohanian Buy First Tiger-McIlroy Golf Team
Alexis Ohanian and Serena and Venus Williams have purchased the first club in TGL, the new Monday night golf league backed by Tiger Woods and Rory McIlroy. The new team, called Los Angeles Golf Club (LAGC), is one of the inaugural six that the league is planning to auction before...
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June 8, 2023
How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...
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June 7, 2023
Chicago Sky valued at US$85m after investors acquire 10% stake
The WNBA's Chicago Sky have been valued at US$85 million after a ten percent stake in the team was sold to a group of eight investors. High-profile female investors include Laura Ricketts, co-owner of Major League Baseball’s Chicago Cubs, as well as Foot Locker’s chief executive Mary Dillon. Laura Desmond, chief executive of digital advertising...
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June 7, 2023
All players at Women’s World Cup to get at least $30,000 in prize money; winners to get $270,000
Every player at the Women’s World Cup will be paid at least $30,000 by FIFA, and the 23 players in the title-winning team will each get $270,000. The details confirmed Wednesday by FIFA fulfils a promise made in March to financially reward the 732 players taking part in the July...
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June 6, 2023
Women Who Rock
Footwear News just published Women Who Rock, their annual feature celebrating female leaders who are shaking up the footwear industry with vision and tenacity. Check out interviews with female executives from Nike, Saucony, Merrell, Altra and more. FN
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June 2, 2023
Lululemon Powers On, Topping Estimates and Raising Its Outlook
The economic realities of the moment — with worried consumers, high inflation and high interest rates — don’t seem to apply to Lululemon Athletica Inc. Shares of the buzzy active company shot up 13.7 percent on Thursday to $373.37 after it continued to grow rapidly, topping first-quarter profit and sales projections and raising its...
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May 31, 2023
The Teen Invasion of Women’s Pro Soccer Is Under Way
The National Women’s Soccer League scrapped its age minimum, and now a wave of teens are going pro—and hoping to make the U.S. national team. WSJ
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May 31, 2023
Announcing Strong Girl Publishing: Moving Stories For Strong Girls, By Strong Girls
/SPORTSWIRE WOMEN/ – Strong Girl Publishing is creating books and content to inspire girls in sport, written by young women who’ve been there. The new micro-publishing company was founded by author and journalist Molly Hurford, who has been writing stories for young women athletes for years—including the popular Shred Girls...
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May 25, 2023
San Diego is home to a new women’s professional volleyball team
The Pro-Volleyball Federation will be America's premiere women's professional volleyball league, and will start play in 2024. The inaugural season will begin with 8 teams, including a franchise in San Diego. 10 News
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May 25, 2023
Lululemon To Expand Vancouver HQ, Add 2,600 New Jobs Over Five Years
Lululemon announced today that it will create over 2,600 new jobs in Vancouver over the next five years. The expansion of lululemon’s global headquarters in its hometown promises to significantly boost British Columbia’s prosperity. With its British Columbia origins, Lululemon has employed and continues to employ thousands of Canadians, while...
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May 25, 2023
How New U.S. Ski & Snowboard CEO Sophie Goldschmidt Is Amplifying The Sports’ Visibility—And Revenue
She’s a Brit who, until taking over at the helm of U.S. Ski & Snowboard in 2021, had never worked in snowsports—and yet new CEO Sophie Goldschmidt is leading the organization into a golden era of visibility and profitability. As the national governing body (NGB) for competitive skiing and snowboarding...
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May 19, 2023
Garmin’s Women of Adventure Campaign Continues to Expand and Evolve
Outdoor device maker Garmin’s extensive Women of Adventure campaign has been a mainstay of the company’s outdoor division for more than five years, and the company continues to evolve it. Women of Adventure shares the stories of women who have overcome obstacles, accomplished impressive feats, and who live out their...
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May 16, 2023
WNBA expands Meta deal to stream games live in VR
The Women’s National Basketball Association (WNBA) has agreed a multi-year partnership extension with Meta that will see 20 games live streamed per season on Meta Quest platforms. The first game fans can watch on Meta Quest platforms will be the clash between the Chicago Sky and the Minnesota Lynx on...
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May 16, 2023
Liv Cycling Announces Campaign to Celebrate Catalysts of the Sport
NEWBURY PARK, CALIF. /MAY 16, 2023 /SPORTSWIRE WOMEN/ – Liv Cycling, the brand dedicated to getting more women and girls on bikes, today announces the fourth year of its Liv Committed campaign to celebrate and increase awareness for "cycling catalysts." Through this campaign, Liv looks to recognize individuals around the world who are...
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May 16, 2023
Orvis Appoints Carla Feely Chief Product Officer
MANCHESTER, Vt. (May 16, 2023) /SPORTSWIRE WOMEN/ - Orvis, the family-owned-and-operated outdoor lifestyle retailer and leader in fly-fishing and wingshooting gear, dog products and apparel, announces today that Carla Feely has been named chief product officer. In this role, Feely will oversee the next chapter of Orvis’s commitment to product...
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May 11, 2023
Nike adds former Kimberly-Clark CFO to board
Nike Inc. has named former Kimberly-Clark Corp. Chief Financial Officer Maria Henry to the company’s board of directors. Henry retired from Dallas-based Kimberly-Clark (NYSE: KMB) in 2022. She joined Kimberly-Clark as CFO in 2015 and played a significant role in the design and execution of the company’s strategy. She served...
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May 9, 2023
Rab, Lowe Alpine Name Annales Loomer US Marketing Manager
Louisville, Colo. (May 9, 2023) /SPORTSWIRE WOMEN/ - Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today it has named Annalee Loomer as its U.S. Marketing Manager, marking a promotion for the outdoor industry veteran and...
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May 9, 2023
Parity Appoints Leela Srinivasan as CEO
New York, May, 2023 /SPORTSWIRE WOMEN/ – Parity, and its parent company Group 1001, today announced the hiring of Leela Srinivasan as its chief executive officer. Srinivasan, an experienced executive whose 25-year career has spanned roles in marketing, sales and management consulting at a series of high-profile public and private companies, is...
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May 8, 2023
Brittney Griner Is Back. Her Detainment Could Change The WNBA Forever.
She’s one of those once-in-a-generation athletes with a resume so impressive — a frequent WNBA All-Star, two-time Olympic gold medalist, and WNBA champion — and a game so entertaining that she’s earned living legend status among her peers. But as a woman athlete in a league that suffers from drastically...