BUSINESS NEWS
Want to stay up to date on the latest women's sports press releases and business news? Scroll below to view all women's sports business news.-
July 10, 2023
WNBA’s Breanna Stewart and Napheesa Collier launching offseason basketball league
The New York Liberty’s Breanna Stewart and Napheesa Collier of the Minnesota Lynx are launching a new women’s basketball league to give Women’s National Basketball Association (WNBA) players the chance to play domestically in the offseason rather than abroad. Stewart and Collier told ESPN that the new league, called ‘Unrivaled’, will run from January...
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July 10, 2023
Meet the woman who helped bring four U.S. Women’s Opens to Pebble Beach
The fact that three additional U.S. Women’s Opens (2035, 2040, 2048) are now on the calendar is due in part to Pebble Beach Company co-chair Heidi Ueberroth. A power player in sports business for decades, Ueberroth currently serves as president and managing partner of Globicon, a private investment and advisory...
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July 10, 2023
Women’s sport investment – where is the money coming from?
A recent report carried out by The Sports Consultancy and accountancy and business advisory firm BDO concluded that women’s sport properties could be a better long-term investment than their male equivalents. The theory is that there is more scope for audiences to grow, plenty of time for media rights revenue...
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July 7, 2023
Women’s professional hockey finally has a unified league. Now what?
The Professional Women's Hockey Players' Association (PWHPA) ratified a collective bargaining agreement (CBA) with the Walter group to begin a new unnamed pro league in January 2024. There will reportedly be six teams evenly divided between Canada and the U.S., with player salaries ranging from $35,000 to $80,000 US. Included in...
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July 6, 2023
National Cycling League Announces New CEO
/SPORTSWIRE WOMEN/ - The National Cycling League (NCL) has brought on experienced sports veteran Andrea Pagnanelli as Chief Executive Officer. “Andrea has been tremendous in building our vision for 2023 and has learned the business inside and out. Andrea's extensive experience working at the intersection of business and sports makes...
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June 29, 2023
Candace Parker Wants WNBA Players to Become Team Owners
Two-time WNBA MVP Candace Parker has her eye on team ownership as she embarks on the twilight of her playing career. Now in her 16th season, Parker intends to build upon her ownership portfolio, including a stake in NWSL club Angel City FC. FOS
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June 21, 2023
Pippa Mann Wants More Women in Motorsports—And She’s Making It Happen with Shift Up Now
The British racing driver is leading an organization that is working to provide support and funding for women in F1 feeder series, IndyCar, endurance racing and more. SI
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June 14, 2023
Sweaty Betty has a new global brand president
Wolverine World Wide Inc. has appointed Melissa Mullen as global brand president of Sweaty Betty, a women’s activewear brand it acquired in August 2021. Mullen previously worked at Nike for more than eight years in a variety of e-commerce and merchandising roles across Europe, Asia and North America. She most...
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June 14, 2023
Threat of Women’s World Cup blackout averted after terrestrial TV deal agreed
European viewers will be able to watch every match of the Women’s World Cup in Australia and New Zealand live on terrestrial television this summer after threats of a tournament blackout were averted. With the tournament five weeks away, broadcasters finally reached a compromise deal with Fifa on Wednesday when...
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June 13, 2023
USC to Build $38 Million Women’s Soccer, Lacrosse Stadium
USC’s women’s soccer and lacrosse programs are getting a new $38 million home called Rawlinson Stadium. The stadium is set to open in 2025 and will more than double the seating capacity for fans compared to the school’s current women’s soccer and lacrosse field. The Fritz B. Burns Foundation donated...
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June 11, 2023
Women’s Super League revenue grew 60% in 2020-21 season on broadcast, commercial deals, Deloitte says
Women's Super League (WSL) clubs recorded revenue growth of 60% for the 2020-21 season, driven by a rise in commercial agreements and a new broadcast deal, according to analysis from Deloitte published on Monday. The 12 clubs in the English top flight generated 32 million pounds ($40 million) in aggregate...
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June 8, 2023
Williams Sisters, Ohanian Buy First Tiger-McIlroy Golf Team
Alexis Ohanian and Serena and Venus Williams have purchased the first club in TGL, the new Monday night golf league backed by Tiger Woods and Rory McIlroy. The new team, called Los Angeles Golf Club (LAGC), is one of the inaugural six that the league is planning to auction before...
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June 8, 2023
How Lululemon took on Nike to become a Fortune 500 company and $8 billion athleisure empire
Lululemon’s branding as a hip retailer targeting a wealthy clientele has been vital to its growth, hence why the company is credited with the invention of “athleisure,” at the intersection of good fit and high-quality fabrics. It’s slowly expanded into menswear and, more recently, golfing and hiking clothes. And it’s...
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June 7, 2023
Chicago Sky valued at US$85m after investors acquire 10% stake
The WNBA's Chicago Sky have been valued at US$85 million after a ten percent stake in the team was sold to a group of eight investors. High-profile female investors include Laura Ricketts, co-owner of Major League Baseball’s Chicago Cubs, as well as Foot Locker’s chief executive Mary Dillon. Laura Desmond, chief executive of digital advertising...
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June 7, 2023
All players at Women’s World Cup to get at least $30,000 in prize money; winners to get $270,000
Every player at the Women’s World Cup will be paid at least $30,000 by FIFA, and the 23 players in the title-winning team will each get $270,000. The details confirmed Wednesday by FIFA fulfils a promise made in March to financially reward the 732 players taking part in the July...
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June 6, 2023
Women Who Rock
Footwear News just published Women Who Rock, their annual feature celebrating female leaders who are shaking up the footwear industry with vision and tenacity. Check out interviews with female executives from Nike, Saucony, Merrell, Altra and more. FN
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June 2, 2023
Lululemon Powers On, Topping Estimates and Raising Its Outlook
The economic realities of the moment — with worried consumers, high inflation and high interest rates — don’t seem to apply to Lululemon Athletica Inc. Shares of the buzzy active company shot up 13.7 percent on Thursday to $373.37 after it continued to grow rapidly, topping first-quarter profit and sales projections and raising its...
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May 31, 2023
The Teen Invasion of Women’s Pro Soccer Is Under Way
The National Women’s Soccer League scrapped its age minimum, and now a wave of teens are going pro—and hoping to make the U.S. national team. WSJ
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May 31, 2023
Announcing Strong Girl Publishing: Moving Stories For Strong Girls, By Strong Girls
/SPORTSWIRE WOMEN/ – Strong Girl Publishing is creating books and content to inspire girls in sport, written by young women who’ve been there. The new micro-publishing company was founded by author and journalist Molly Hurford, who has been writing stories for young women athletes for years—including the popular Shred Girls...
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May 25, 2023
San Diego is home to a new women’s professional volleyball team
The Pro-Volleyball Federation will be America's premiere women's professional volleyball league, and will start play in 2024. The inaugural season will begin with 8 teams, including a franchise in San Diego. 10 News
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May 25, 2023
Lululemon To Expand Vancouver HQ, Add 2,600 New Jobs Over Five Years
Lululemon announced today that it will create over 2,600 new jobs in Vancouver over the next five years. The expansion of lululemon’s global headquarters in its hometown promises to significantly boost British Columbia’s prosperity. With its British Columbia origins, Lululemon has employed and continues to employ thousands of Canadians, while...
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May 25, 2023
How New U.S. Ski & Snowboard CEO Sophie Goldschmidt Is Amplifying The Sports’ Visibility—And Revenue
She’s a Brit who, until taking over at the helm of U.S. Ski & Snowboard in 2021, had never worked in snowsports—and yet new CEO Sophie Goldschmidt is leading the organization into a golden era of visibility and profitability. As the national governing body (NGB) for competitive skiing and snowboarding...
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May 19, 2023
Garmin’s Women of Adventure Campaign Continues to Expand and Evolve
Outdoor device maker Garmin’s extensive Women of Adventure campaign has been a mainstay of the company’s outdoor division for more than five years, and the company continues to evolve it. Women of Adventure shares the stories of women who have overcome obstacles, accomplished impressive feats, and who live out their...
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May 16, 2023
WNBA expands Meta deal to stream games live in VR
The Women’s National Basketball Association (WNBA) has agreed a multi-year partnership extension with Meta that will see 20 games live streamed per season on Meta Quest platforms. The first game fans can watch on Meta Quest platforms will be the clash between the Chicago Sky and the Minnesota Lynx on...
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May 16, 2023
Liv Cycling Announces Campaign to Celebrate Catalysts of the Sport
NEWBURY PARK, CALIF. /MAY 16, 2023 /SPORTSWIRE WOMEN/ – Liv Cycling, the brand dedicated to getting more women and girls on bikes, today announces the fourth year of its Liv Committed campaign to celebrate and increase awareness for "cycling catalysts." Through this campaign, Liv looks to recognize individuals around the world who are...