BUSINESS NEWS

October 24, 2023

Dove and Nike Team Up to Launch BODY CONFIDENT SPORT, a First-of-its-Kind Online Coaching Program to Help Build Body Confidence in Girls Globally

ENGLEWOOD CLIFFS, N.J., Oct. 24, 2023 / -- Girls who participate in physical activity – and stay with it through adolescence – are more likely to have higher body confidence and experience benefits throughout their lives. However, NEW research from Dove and Nike reveals 45% of teenage girls globally drop out of sports -...

October 23, 2023

Overtime launches new league for top high school girls basketball players

Beginning next summer, some of the top female high school basketball players in the United States will be able to take part in a new star-studded competition. Overtime, a sports media company with more than 85 million followers across social media platforms, is launching a league aimed at not only...

October 19, 2023

Parity Bolsters Team with Industry Veterans Devon Krivec And Marianne Schroer

[New York, NY, October 19, 2023] /SPORTSWIRE WOMEN/ - Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced industry executives Devon Krivec and Marianne Schroer have joined the company as Head of Product and Director of Marketing, respectively. With more than...

October 18, 2023

espnW and U.S. Department of State Launch Eleventh Year of Global Sports Mentoring Program

On Monday, Assistant Secretary of State for Educational and Cultural Affairs Lee Satterfield kicked off the 2023 U.S. Department of State-espnW Global Sports Mentoring Program, a public-private partnership between the Department and espnW that harnesses the positive power of sport and mentorship to engage international women in sport and American...

October 18, 2023

Peloton, The NBA and WNBA Announce New Multi-Year Partnership To Create Special Access And Experiences For Peloton Members And Fans

NEW YORK, Oct. 18, 2023 -- Peloton (NASDAQ: PTON), the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA) today announced a multi-year partnership, naming Peloton an official fitness partner of the NBA and WNBA. The collaboration will make NBA League Pass, the league's premium live game subscription service, available to stream...

October 16, 2023

Krimson Klover welcomes Katie Borgen to lead Pacific Northwest sales

Boulder, Colo. (October 16, 2023)/SPORTSWIRE WOMEN/ – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, announced the addition of Katie Borgen to its sales representatives roster. Based in Montana, Borgen will assume...

October 11, 2023

National Women’s Soccer League Launches Performance Medicine Solution From Kitman Labs As Advanced EMR

New York, NY and Menlo Park, CA October 11, 2023/SPORTSWIRE WOMEN/ – The National Women’s Soccer League and Kitman Labs, the sports technology and analytics company setting the industry standard for how elite sports organizations use data, today announced a new deal that, beginning in 2024, will provide all current and...

October 9, 2023

Northern Colorado’s new women’s pro soccer team has its own unique name

The USL W professional women's soccer team coming to Windsor in 2024 will officially be called the Northern Colorado Rain FC, Future Legends announced Saturday night during the Hailstorm's final regular-season home match. The team will play in TicketSmarter Stadium at Future Legends Complex, which will be home to the men's USL...

October 6, 2023

NWSL Strikes 4-Year Media Deals With ESPN, Amazon, CBS and Scripps

The NWSL has reached agreements on its next round of media deals, divvying up league rights between ESPN, CBS, Amazon and Scripps. The deals run for four years, allowing the league to hit the market again directly after the 2027 World Cup. The league is emphasizing reach with its media deals. Spread between multiple linear and streaming...

October 4, 2023

Angel City FC leads Sportico’s NWSL team valuations at $180 million

NWSL team valuations continue to soar, according to new calculations from Sportico. Not a single team’s market value is below $40 million. Angel City FC is atop the table with a valuation of $180 million, double that of the second-place San Diego Wave. JWS

October 4, 2023

RECCO partners with AIARE to support Women’s Mentorship Program

STOCKHOLM, Sweden. (Oct. 4, 2023)/SPORTSWIRE WOMEN/ – RECCO, manufacturer of rescue technology that makes backcountry travelers more searchable, has partnered with the American Institute for Avalanche Research and Education (AIARE) to support the institute’s Women’s Mentorship Program. The partnership will enhance AIARE instructor and student awareness of RECCO technology and how...

October 4, 2023

New women’s pro volleyball league just doubled its funding, thanks to famous investors

League One Volleyball just brought in $35 million in its second round of fundraising — more than doubling the money invested in the startup league. Investors comprise a roster of bold-face names, such as Amy Schumer — who played high school volleyball — and Boston Celtics star Jayson Tatum. The...

October 4, 2023

WNBA agrees to grant Golden State Warriors an expansion team in 2025, AP source says

The WNBA has agreed to grant the Golden State Warriors an expansion franchise in 2025, a person familiar with the situation told The Associated Press on Wednesday. While the deal hasn’t been finalized, WNBA Commissioner Cathy Engelbert is expected to be in the San Francisco Bay Area on Thursday to...

September 27, 2023

League One Volleyball Raises $35 Million To Serve Growing Fanbase

Volleyball in America is having a moment, and League One Volleyball (LOVB) is hoping to maintain that momentum with its soon-to-debut new pro league. The Los Angeles-based venture, founded in 2020, recently raised $35 million in Series B funding. The round was led by Left Lane Capital, with support from Ares...

September 23, 2023

New survey shows widening salary gap in women’s cycling

The Cyclists’ Alliance published the results of its annual rider survey with figures showing that almost 50 percent of respondents worked a second job to sustain their racing. Of the 140 that filled out the survey, 41 percent worked with a WorldTour team while 53 percent raced with a Continental squad. Others raced...

September 21, 2023

National Women’s Soccer League is coming back to Boston

The National Women’s Soccer League is expanding, and one of those teams will be coming to Boston, the mayor's office said Monday. According to a public schedule released by Boston Mayor Michelle Wu, the league has awarded Boston expansion rights to bring a 15th team to the league. A formal...

September 19, 2023

Samsung and the University of Michigan team up on smartwatch technology for runners

ESSI announced a research partnership with Samsung Electronics on smartwatch technology. Together, the two companies are looking to help runners manage their health and physical activity, and to provide them with more reliable and accurate data. The eight-month long study, in which participant enrollment and data collection have already begun, is being overseen by...

September 18, 2023

Kane Footwear Welcomes Crossfit Athlete Kari Pearce to Team

Westport, CT (September 19, 2023) /SPORTSWIRE WOMEN/ - Kane Footwear is proud to announce their partnership with Crossfit athlete Kari Pearce. The six-time CrossFit Games athlete was a perfect fit for Kane’s team: her experience in gymnastics and competitive fitness have taught her the importance of recovery and taking care...

September 18, 2023

Why the organization behind ‘Got Milk’ is leaning into sports marketing

The “Gonna Need Milk” campaign began with a focus on flag football and women’s tackle football. This really gave us insight into the amazing athletic abilities of these female athletes, and frankly, how under-supported they are from a sponsorship standpoint [and] from a media coverage standpoint.  From there, MilkPEP went...

September 14, 2023

Parity Announces Parity Locker, An Immersive E-Commerce Platform to Help Close the Gender Income Gap in Pro Sports and Create Unprecedented Fan-Athlete Connections

NEW YORK, Sept. 14, 2023 -- Parity, the sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports, today announced the launch of Parity Locker, an innovative e-commerce platform that offers a curated selection of one-of-a-kind memorabilia from prominent professional women athletes across sport. Parity Locker celebrates the achievements of notable women...

September 11, 2023

Exclusive: Xponential President Talks Acquisition Plans, Gary Vaynerchuk Partnership

Sarah Luna, president of Xponential, talks about what lies ahead for the company, including it new three-year operating targets that include opening 500 new studios and hitting $405 million in revenue. Luna also touched on Xponential’s recent collaborations with social media maven Gary Vaynerchuk and corporate wellness platform Gympass. Althletech

September 5, 2023

Tennis Tours Contemplate Merger As Landscape Evolves

Professional tennis may soon get a makeover: The ATP and WTA tours are set to discuss a merger later this month. While the top men’s and women’s players in the world often compete on the same courts throughout the year at Grand Slams and other top events, the tours are...

August 29, 2023

Professional Women’s Hockey League unveils its Original 6, with teams based in Boston and New York

The newly founded Professional Women's Hockey League unveiled its Original Six franchises on Tuesday, with franchises based in NHL markets — three in the United States and three in Canada — with track records of supporting the women’s game. Boston, New York City’s tri-state area and Minneapolis-St. Paul were the U.S. sites selected...

August 28, 2023

Venus Williams Signed a $40 Million Deal Before She Turned 21, So Yeah, Her Net Worth Is Huge

During Venus' time as a professional athlete, the tennis star has won a whopping seven Grand Slam titles and was even the World Number One on three different occasions. And all that talent equals major bucks. So let's get into all the details of her deep pocket. Cosmopolitan

August 28, 2023

Tennis Has Enjoyed 16 Years Of Equal Pay — But Only At The Grand Slams

The 2023 US Open will be the 50th edition to offer equal prize money, with a record purse of $65 million, and caps off the 17th season with pay equity at all four Grand Slams. However, the same cannot be said for all of the regular-season events run by the...